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Charting the Course: How to Navigate Your Way to Marketing Success in 2024

Trade Press Services Newsletter

2024 is poised to be a revolutionary year for B2B marketers. Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. Define what success looks like for your business in 2024. Personalization will be a key B2B marketing initiative in 2024.

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Looking Back, Looking Forward - 2024 Edition

B2B Marketing Directions

Like many marketers, I used the final few weeks of 2023 to reflect on what happened during the year and plan for 2024. Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

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Establishing Sustainable Branding 2024

Bluetext

The same goes for any printed collateral you hand out at trade shows or corporate events. This refers to everything from the type of paper you use for collateral to the ink you use on that paper. The post Establishing Sustainable Branding 2024 appeared first on Bluetext. Contact Bluetext today to get started.

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The Best Medical Conference Apps [2024]

SpotMe Blog

You’re juggling hundreds of sessions, thousands of HCPs, and a mountain of spreadsheets, all while dealing with outdated, unsustainable, paper-based surveys that make HCP follow-up unmanageable. Every day, we help 10 out of the top 20 life science and pharmaceutical companies get the maximum value from their events through technology.

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5 Personal Branding Tips For You to Stand Out in 2024

SocialPilot

Grab a pen and paper and in the center write the topic that you want to be known for. You can search for any type of meetup you like and find groups and events near you. The post 5 Personal Branding Tips For You to Stand Out in 2024 appeared first on SocialPilot. But it doesn’t always have to be in person.

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Franchise Marketing Trends

SmartBug Media

Here’s a look at some of the key trends driving franchise marketing in 2024. The Rise of AI in Franchise Marketing Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024. Businesses must keep pace with the latest developments to stay ahead of the competition.