Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? We analyzed key employee advocacy trends from 2023 to help you implement a more effective employee advocacy program in 2024. Instead, it suggests posting it sparingly, with thought leadership content taking precedence.

Trends 71

Trends Practices B2B Thought Leadership Best Practices 71

Sprout Social

FEBRUARY 28, 2024

How social media technology has evolved Over 5 billion people use social media worldwide, and, according to Sprout Social Q4 2023 Pulse Survey data, 42% of users expect to be present on even more networks in 2024. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 98

Social Media Work Management Marketing Management Media 98

Hubspot

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post — so without further ado, we present five pieces of advice all sales leaders need for 2024.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Work Management Lead Ranking 77

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Demonstrating the value of email to leadership. Quality vs. quantity in email list size. Email: Business email address Sign up now Processing.

Privacy 131

Privacy Email Marketing B2B Thought Leadership Thought Leadership 131

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? The post Integral AI: 10+ Expert Insights On GenAI’s Ascent in B2B Influencer Marketing in 2024 appeared first on B2B Marketing Blog - TopRank®.

Marketing AI 102

Marketing AI B2B Marketing Enterprise Management Marketing Management 102

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Trade Press Services

MARCH 11, 2024

They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace. When it comes down to it, providing genuine value to your audience is still the heart of thought leadership.

B2B Thought Leadership 106

B2B Thought Leadership Conversion B2B Thought Leadership 106

Martech

MAY 23, 2024

But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. To hone in on creating the content that supports the two themes mentioned earlier (thought-leadership driven with effective distribution), any efficiency a marketing team can find will be paramount to the success of the program.

Marketing AI 117

Marketing AI Budget Programs Thought Leadership Landing Pages 117

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Amidst AI outreach, sincerity and thoughtfulness will stand out. Let's dive in.

Tips 73

Tips High Quality Lead Thought Leadership Lead Scoring 73

Hubspot

MAY 6, 2024

Image Source Visionary Leadership What do venture capitalists look at in unicorns? The combination of these qualities enables them to effectively build, iterate, recruit, fundraise, close customers, and scale,” Lim says. Some examples of unicorn companies with visionary leadership include: Canva , a graphic design software.

Startups 52

Startups Marketing Management Statistics Thought Leadership 52

Full Circle Insights

DECEMBER 8, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 1 Today’s marketers have more ways than ever before to get in front of customers. As we move closer to 2024, the call to action is clear: it’s time to solve the attribution conundrum once and for all.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Allocation 52

Top Rank Marketing

SEPTEMBER 7, 2023

With over 25 years experience in the marketing industry, Donna has deep agency leadership experience at top shops including space150 and 7 years as CEO at Collective Measures. Bringing in talented and experienced leadership like Donna sets the agency up for success as we continue to expand and grow.

Paid Search Agency 126

Paid Search Agency B2B Thought Leadership Advertising Agencies Planning 126

Full Circle Insights

DECEMBER 26, 2023

Navigating the Salesforce Campaign Attribution Landscape Trends to Watch in 2024: Part 2 As we step into 2024, the ever-evolving realm of marketing attribution continues to be a puzzle that the industry is eager to solve. In this second part of our exploration, we delve into another trend that’s poised to shape the narrative in 2024.

Marketing Attribution 52

Marketing Attribution Full Circle Insights Campaigns Lead Ranking 52

Contently

FEBRUARY 28, 2023

Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. Other businesses choose to find a thought leader to host their own podcast and sponsor them. The topic, storytelling, and quality of research or interviews should all be well thought out.

Marketing & Strategy 195

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 195

Thinkers360

APRIL 7, 2024

Thought Leader and Influencer Interview Thinkers360 thought leader interviews profile prominent members of the Thinkers360 community who embody the power of ideas in their work. With a passion for nurturing leadership talent, I serve as a beacon of inspiration and guidance for aspiring leaders.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Animalz blog

MARCH 21, 2024

” Editor’s note: This post was updated in 2024 by the Animalz team, based on a recent Q&A with Jimmy Daly to reflect the evolution in his thinking about the Library vs. Publication Framework. We’ve never overly focused on SEO, but our thought leadership helps us stand out and build real affinity with our audience.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Mereo

FEBRUARY 28, 2024

We at Mereo spoke with expert Tim Ohai , a leading growth consultant and founder of Kupu Solutions who formerly served in leadership roles at Workday, Shell Oil and Pennzoil, about what leaders like yourself can do to foster a healthier business culture in 2024. Read our condensed conversation below.

Lead Ranking 77

Lead Ranking Thought Leadership Business Lock-In 77

Seismic

JANUARY 18, 2024

We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. It requires a well-managed and effective change management strategy. But it’s also not impossible when we take a thoughtful approach. Before we dig in, let’s define change management.

Enterprise Management 114

Enterprise Management Work Management Marketing Management Practices 114

Top Rank Marketing

APRIL 3, 2024

As anticipated, the report is comprehensive, covering topics ranging from the most effective formats to the nuances of commenting and everything in between. Imagine if Jonas Salk, the man who developed the first safe and effective vaccine for polio, shared his initial findings on LinkedIn. Martin novel be released?

Linkedin 114

Linkedin B2B Marketing Tips B2B Thought Leadership 114

Trade Press Services

FEBRUARY 26, 2024

In 2024, however, the top challenge for marketers has changed. This means that the foundation of effective social media outreach is a well-defined target audience and content that directly addresses their pain points. That’s why creating and sharing thought leadership content developed by internal experts is so important.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

Oktopost

JANUARY 25, 2024

To measure the effectiveness of social media initiatives, you should identify specific KPIs aligned with the targeted customer life cycle stages. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? Download the template 5. Download the template 8.

Social Media 105

Social Media Template Work Management Marketing Management 105

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

DAGMAR Marketing

APRIL 24, 2024

While it does exceptionally well at providing prompt responses, the need for speed can not replace the effectiveness of valuable information. From leading training programs to workshops, these valuable touch points are how SMEs can effectively share their knowledge and spread it throughout the company. But so can AI.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Velocity Partners

MAY 8, 2024

If you have the distribution channels, united marketing and sales organizations and effective partnerships, you can take a sizable share of the market. That’s how you earn authority — doing an impression of that without building your credibility first is going to have the opposite effect. It’s hyper relevant.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers helps level the playing field by allowing us to target niche markets and communicate our unique value proposition effectively. Industrial marketing tactics such as social media, email, and thought leadership content help us increase brand visibility and establish ourselves as industry experts.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

B2B Marketing Exchange

FEBRUARY 14, 2024

The B2BMX team sprung up a new initiative this year to give a rising B2B marketing star the unique opportunity to attend the 2024 B2B Marketing Exchange as our special VIP guest — all expenses paid! We received dozens of nominations of stellar practitioners who are doing incredible work for their organizations so early on in their career.

B2B Thought Leadership 52

B2B Thought Leadership Paid Search Agency Advertising Agencies Thought Leadership 52

Marketri

DECEMBER 11, 2023

The same power of teamwork and cool-headed leadership seen in the cycling world enables B2B marketers to thrive. The main issue is developing clarity about goals to develop a strategic marketing plan to help organizations compete more effectively in the marketplace.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? While this sounds simple, it creates an interesting ripple effect for the rest of the company.

B2B Thought Leadership 134

B2B Thought Leadership Work Management Social Media Marketing Management 134

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024. In 2023 we certainly saw some softness in B2B purchasing.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. I effectively showed up to an afterschool meeting because it was her. And I thought, “That’s where the action is.” But I thought it could be a big thing and I wanted to be a part of it.

Marketing AI 111

Marketing AI eCommerce Peer-to-peer CMO 111

Sprout Social

NOVEMBER 27, 2023

The power of a member-driven community Social media marketers continually seek opportunities to learn and connect with seasoned peers and exchange thoughts and ideas. Members also discover more impactful ways to communicate the value of social to leadership teams. It tells your community that it’s truly about them.

Communities 81

Communities Peer-to-peer Thought Leadership Webinar Metrics 81

B2BMarketing.net

FEBRUARY 27, 2024

Alignment with sales cannot be underplayed This will come as no surprise to you, but, according to our guests, this remains the critical issue we need to tackle if we are going to truly demonstrate the value that marketing brings, and to be as effective as possible with our marketing budgets. The opportunity therein, however, is enormous.

Marketing AI 52

Marketing AI Cost Account Based Marketing Advertising Agencies 52

Sword and the Script | B2B

DECEMBER 26, 2023

The thoughtfulness and passion in these predictions are an inspiration. In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

Top Rank Marketing

APRIL 3, 2024

As anticipated, the report is comprehensive, covering topics ranging from the most effective formats to the nuances of commenting and everything in between. Imagine if Jonas Salk, the man who developed the first safe and effective vaccine for polio, shared his initial findings on LinkedIn. Martin novel be released?

Linkedin 52

Linkedin B2B Marketing Tips B2B Thought Leadership 52

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. LinkedIn is a TopRank Marketing client.

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98