Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. Creates memorable brand experiences through the power of audio.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. According to Chartable, the podcasting industry also saw an 82% increase in branded content from 2020 to 2021.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Engagio

APRIL 12, 2024

Revenue Stability and Growth: It’s one thing to save money (a good thing, of course), but being able to predict revenue makes CFOs very very happy. So are predictable business operations … for strategic planning (forecast demand) and resource allocation (both human capital and technology investments). Efficiency FTW.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

PureB2B

JUNE 23, 2021

Some Martech options have wider acceptance, but 44 percent of B2B brands currently utilize marketing automation solutions. Branded videos may help B2B buyers learn about new trends and develop new skills. By 2024, expenses on video advertising are predicted to increase to $12.66 Artificial Intelligence. billion spent in 2019.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Outgrow

DECEMBER 17, 2020

And of course, it all boils down to the effectiveness of running ads. The number of social media users was forecasted to grow by 2.5% And the figure is expected to grow to 226 million by 2024. Furthermore, brands’ interest in influencer marketing has increased after the COVID-19 outbreak. in the pre-pandemic period.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

DealSignal

FEBRUARY 1, 2024

For our 2023 forecast, we’ve included insights from several B2B marketers. B2B Marketing Trends: Tactics to Deploy in 2024 Ethical data collection In the evolving landscape of B2B marketing, ethical data collection emerges as an indispensable skill set. Read on for our B2B marketing trends for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

Sprout Social

DECEMBER 19, 2023

Brands looking to take advantage of all the channel has to offer need to think seriously about social media career progression. It can have real, tangible impacts on consumer expectations, market share and of course, marketing careers. As the marketing landscape continues to shift, it’s increasingly clear that social is a team effort.

Social Media 105

Social Media Media Paid Social Agency Work Management 105

Martech

JANUARY 31, 2024

To boost your brand’s sales in the upcoming year, let’s explore how predictive modeling can enhance your marketing. Learn about its current use in the advertising industry, kickstart your approach in 2024 and discover real-world examples of its impactful results. Dig deeper: The power of predictive analytics: Is the future now?

Marketing Attribution 121

Marketing Attribution Marketing Mix Advertising Agencies Paid Search Agency 121

MKT1

SEPTEMBER 20, 2023

This newsletter intends to make reporting, attribution, and forecasting less scary and give you a concrete understanding of the must haves for B2B marketing analytics at early and growth stages. Top-down forecasting is really valuable as it represents what’s necessary to say on the desired growth trajectory.

Multi-Touch Attribution 104

Multi-Touch Attribution Lead Ranking Activities Marketing Analytics Tools 104

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. In this section, I’ll talk about 8 tools that are designed to enhance your brand awareness and attract the right kind of customers to your business. And when your site shows up in search results, more people will discover your brand.

Marketing Automation Services 83

Marketing Automation Services Budget Programs Tools Work Management 83

Single Grain

JUNE 3, 2021

Good marketing helps brands acquire, nurture and retain customers and, thus, increase sales and grow the business. Digital marketing is the preferred marketing strategy to generate high-quality inbound leads, as evidenced by these stats: The global digital advertising spending is expected to reach $526 billion by 2024.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. Campaign Monitor ) There are 4.3

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Outbrain

JUNE 5, 2022

Instead, brands and advertisers are turning to smarter, more interactive ways of pushing their message to consumers. Out-of-Home (OOH) advertising, including billboards , is on the rise, expected to reach over $42 billion worldwide by 2024. Outbound marketing is still a powerful strategy for luxury or big box brands.

Paid Content 59

Paid Content Funnel Advertising Telemarketing Digital Marketing Funnels 59

Single Grain

NOVEMBER 29, 2019

billion by 2024 by 2024 and, moreover: 75% of business owners have said that they currently use marketing automation to run their marketing campaigns: 91% of users think that marketing automation is of “vital importance” for the general marketing campaign success in every communication channel. billion in 2019 to $6.4

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Convert

MARCH 2, 2022

In the post iOS 14 world, consumers are blatantly telling brands to stop data collection. Joe Yakuel , Founder & CEO of WITHIN , a performance branding company, knows the reason. The economics around e-commerce are changing, and rising demand has brands struggling to fulfill them. Um yeah, that’s not happening either.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

In the post iOS 14 world, consumers are blatantly telling brands to stop data collection. Joe Yakuel , Founder & CEO of WITHIN , a performance branding company, knows the reason. The economics around e-commerce are changing, and rising demand has brands struggling to fulfill them. Um yeah, that’s not happening either.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

B2B Marketing Directions

MARCH 27, 2022

of total global online B2B sales were made via online marketplaces, but they are forecast to account for 30% of all online B2B sales by 2024. Of course, many marketplace businesses are not "pure" marketplaces by this definition. In 2019, only about 7.5%

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

Optinmonster

MARCH 27, 2024

It can be a free ebook, whitepaper, infographic, online course, or other freebies that people find useful to download. X Best [things] We Saw in [year] 10 Best WordPress Themes We Saw in 2022 50 Best DIY Craft Ideas We Saw this Fall 60 Best Photoshop Tutorials We Saw in 2024 9. All the Best [things]. All in One Place. All in one place.

Lead Scoring 95

Lead Scoring Lead Ranking Examples Sales Qualified Leads 95

DealSignal

JANUARY 31, 2023

For our 2023 forecast, we’ve included insights from several B2B marketers. The space is already saturated with endless ebooks, guides, and white papers, and with almost every B2B brand looking the same, customers are becoming bored.” Read on for our B2B marketing trends for 2023.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

Martech Advisor

NOVEMBER 5, 2019

According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness. times rise in store traffic.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Optinmonster

JANUARY 15, 2020

There are many mobile marketing definitions floating around but here’s the simple version: Mobile marketing is adapting your marketing efforts to reach users who are interacting with your brand or business from their mobile devices. billion in 2024. So help your clients take the right action (coming to see you, of course!)

Mobile Marketing 66

Mobile Marketing Planning Tips Paid Search Agency 66

Stevens & Tate

DECEMBER 1, 2019

Brands on Twitter Can Now Hide Replies to Tweets. Twitter now allows brands to choose which replies to their tweets they want to hide. This change helps give brands control over the discussion that happens in replies to their tweets, including spam tweets or irrelevant comments. billion in 2024. billion in 2024.

Trends 52

Trends Advertising Agencies Mobile Advertising Forecasting 52