Thinkers360

APRIL 14, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Health & Safety for 2024. Congratulations to all our Health & Safety influencers who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 70

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Legal & IP for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

MARCH 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Security for 2024. We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? The post 12 Facebook publishing tools for your brand in 2024 appeared first on Sprout Social.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

SocialPilot

JANUARY 5, 2024

I doubt you would find a brand post on social media without any hashtags accompanying it. Marketers have constantly been using social media hashtags to boost brand visibility. Are hashtags still relevant in 2024? for brands. Hashtags are the ticket for brands trying to get in the line for viral content.

Social Media 72

Social Media Media Viral Marketing Eye-Tracking 72

SocialPilot

JANUARY 4, 2024

These holidays are golden opportunities for brands and individuals to engage with online communities through relevant, relatable content. Engaging in these holidays allows businesses to flaunt their brand personality, connect over shared interests, and ramp up their social media presence. Why does this matter?

Social Media 98

Social Media Media Planning Social Marketing 98

Thinkers360

FEBRUARY 16, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Supply Chain for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

NetLine

APRIL 11, 2024

Introducing NetLine’s 2024 State of B2B Content Consumption and Demand Report For years, NetLine has taken the line that we let the data speak for itself. The 2024 report dives deep into the behaviors of B2B professionals, backed by an unprecedented analysis of the consumption of more than 45,000 individual content assets from the past year.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

B2BMarketing.net

MARCH 12, 2024

Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises. Of course, this wouldn’t be the first time a technology has promised much, but under-delivered. Of course they do.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

illumin

FEBRUARY 12, 2024

Swift is typically onscreen for less than 25 seconds over the course of broadcasts that run longer than three hours, with her name rarely being mentioned.” million to the Kansas City Chiefs brand and the NFL. On average, Taylor Swift has received less than 30 seconds of air time per game that she’s attended. And were you right?

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Navigate the Channel

FEBRUARY 5, 2024

Here is what you need to know about social recruiting in 2024. How To Define Your Audience When Hiring Of course, you don’t want to blast a social media job advertisement out to a large audience and hope for the best. Employer Branding: Building a strong employer brand is crucial in attracting top talent.

Paid Content 65

Paid Content Media Marketing AI Work Management 65

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

Oktopost

FEBRUARY 19, 2024

Are you ready to make 2024 the most successful year for your employee advocacy program? With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs. Follow the 6-3-1 rule.

Trends 70

Trends Practices B2B Thought Leadership Best Practices 70

Martech

FEBRUARY 28, 2024

The level of intent that comes along with each of these leads differs greatly and converts into revenue at very different rates For the sake of simplicity, we’ll categorize them as follows: Brand interest — Bottom of the funnel (BOFU). The stages are as follows: Brand recognition. Brand understanding. Brand recall.

Lead Gen 137

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 137

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 62

B2B Thought Leadership Design Thought Leadership Lead Scoring 62

MKT1

DECEMBER 18, 2023

As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. We’re taking hundreds of hours of MKT1 course content, 25+ newsletters, and way too many Figma diagrams, and putting them all together into one easy to browse and search website. If you’d prefer the text version of this, keep on reading.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Thinkers360

JANUARY 19, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Mobility for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 8 Brian Burton, Ed.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Thinkers360

FEBRUARY 2, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Cloud Computing for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 4 Kevin L.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Thinkers360

JANUARY 26, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Culture for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 52

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Congratulations to all who participated! Want to be on this list or know others who should be on this live and annual leaderboard? Join us today !

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 62

Thinkers360

FEBRUARY 9, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Predictive Analytics for 2024. We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! Join us today ! 16 Nick Brestoff, M.S.,

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Ranking Lead Scoring 52

Trade Press Services

JANUARY 2, 2024

Moving into 2024, many marketing teams are reviewing, revising and optimizing their marketing plans for the new year. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications. Change is not only a constant but is also a strategic imperative.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

The Customer

JANUARY 22, 2024

Of course we had tried to talk over the din or manage to walk after cocktails at many receptions by Pinterest , DoubleVerify / SeeHer , Progress Partners and others, but meandering among the 140,000 attendees in the conference centers was easier.) That,” he added, “is the tech that matters.”

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Management CMO 64

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Brands, agencies, and publishers are planning to grow their first party data-sets at a rate almost double two years ago (71% vs. 41%).

Privacy 112

Privacy Paid Search Agency Ads Privacy Protection 112

DealSignal

FEBRUARY 18, 2024

When sales reps are reaching out to the right people, they can focus on what they do best: relationship building and, of course, selling. Additionally, when you leverage your marketing team’s talents, that increased output of content can help trend brand awareness upwards—meaning outreach isn’t always cold.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Sprout Social

FEBRUARY 26, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers. The play: Social customer care isn’t just for digital-first brands.

Enterprise Management 64

Enterprise Management Branding Brand Identity Work Management 64

Trade Press Services Newsletter

FEBRUARY 1, 2024

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Take a break from the latest fads and drive long-term success by defining your brand’s original voice. What is your unique value proposition ? How are you better than your competitors?

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Optinmonster

APRIL 4, 2024

Pricing : Of course, none of these great features matter if you can’t afford the platform’s cost. AWeber fetches the web page’s title, description, and image to create an attractive preview, which you can adjust to suit your branding. Customer Support : Lack of support is one of Mailchimp’s biggest drawbacks.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SocialPilot

DECEMBER 6, 2023

With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. Of course, the key to attracting higher likes, shares, and comments is to create content that encourages engagement. The Facebook Algorithm Facebook is the leading social media platform, with over 2.9

Social Media 83

Social Media Paid Content Media Lead Ranking 83

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. But the general guidelines can be a good start in the course of testing for your personal best time to post. There are fair chances that these fixed times can work wonders for your brand on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Martech

FEBRUARY 6, 2024

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. That’s here, of course, with connected refrigerators and super-connected vehicles.

Trends 111

Trends Work Management Advertising Agencies Marketing Management 111

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); Yet too many marketers and brands go about social media marketing the wrong way. Onward and upward to a happy and prosperous 2024!

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180