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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

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Mastering the Most Important Content Metrics for 2023

Contently

Content marketing ain’t easy… but isn’t that why it’s so valuable? Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. As we look ahead to 2023, these are the top metrics categories to have on your radar.

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B2B Marketing 2023 Trends

The Lead Agency

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

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The 2023 B2B Data Buyer’s Guide For Marketing Leaders

SalesIntel

Welcome to 2023! The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year.

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Top 9 Influencer Marketing Case Studies You Can’t Miss

SocialPilot

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

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10 sales enablement best practices for proactive leaders

Seismic

Builds credibility: Quality content positions your brand as an industry leader, instilling trust and authority, which are crucial for successful interactions. Adapts to market dynamics: ​​ An agile content strategy that can pivot with market trends keeps your sales enablement efforts fresh, seizing emerging opportunities.

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? Now we recommend them every time.