Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. in Q1 2024 over Q1 2023. Comedy podcasts gained nearly 300 new advertisers in Q4 2023.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Funnel Advertising Lead Ranking 86

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

Valasys

MARCH 24, 2023

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? It’s about time we introduce the top lead management metrics you should be tracking in 2023.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Top Rank Marketing

AUGUST 16, 2023

Ad spending is up. The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. this year, while ad spend is still increasing with a growth rate of 9.3

B2B Marketing 94

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 94

Hubspot

JANUARY 5, 2023

Here, I spoke with Mike about how the software buyer's journey has changed, according to new data from G2's 2022 Buyer's Behavior Report — plus, how your sales strategy should pivot in 2023 to meet new buyers' expectations. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Let's dive in.

Top of Funnel 77

Top of Funnel Buyer's Journey SMB Peer-to-peer 77

Contently

APRIL 4, 2023

Few things shoot fear into the heart of a marketer than the words “economic downturn.” We know that marketing will be one of the first places spending cuts will be made. Our ad budgets will be reduced, departmental positions will be reevaluated, hiring will be put on hold, and that new software or upgrade we asked for?

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Metadata

NOVEMBER 7, 2023

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We looked at data from $130M in ad spend to help you answer that. A quick definition for newer marketers in the room: A call to action (CTA) is a statement that prompts someone to do something.

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Outbrain

FEBRUARY 15, 2023

Three main highlights stood out: the importance of advertising revenue in supporting the role of journalists, the blending of performance marketing with brand authenticity, and ushering a contextual ecosystem amid heavy regulation changes. The digital revolution has enabled companies to tie advertising to measurable and stricter metrics.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 98

Choozle

JULY 26, 2023

2023 has been an economic wild ride for almost every industry. Almost every sector is directly impacted by this, and digital advertising is no different, as brands and agencies may be considering reducing their ad spend or pausing it altogether. While these are incredibly helpful, they showcase bottom-of-funnel metrics.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Top of Funnel Multi-Touch Attribution 52

DealSignal

JULY 27, 2023

Manual processes also usually mean that prospecting is ad-hoc with no true system or repeatable process in place. Honing in on your target audience and total addressable market (TAM) is a tough skill to master—but the right tools at your side can make it easier. Does it help book more meetings or drive customers down the funnel?

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing Budget 123

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 123

Madison Logic

JUNE 28, 2023

A competitive displacement campaign is a strategic marketing initiative designed to identify, target, and win over customers currently using a competitor solution. The goal is to position your solution as the superior alternative to the competition, effectively convincing customers to switch.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Outbrain

FEBRUARY 12, 2023

Year after year, marketers view Super Bowl advertising as an early indication of trends that will define the rest of the year. What is interesting about Super Bowl LVII’s advertising is that despite uncertainty in the year ahead, ad space sales have picked up pace, with Fox announcing last September that 95% of its inventory had been sold.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Funnel your audience to other content on your channel or your website with YouTube info cards.

Conversion Rate 87

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 87

Act-On

SEPTEMBER 24, 2023

We’re looking at you Google 2023 core update !) But for those who need a quick primer, here’s a basic SEO definition in marketing. In the example below, the page title is “What is marketing automation?” We love this example from the Content Marketing Institute. What is SEO? A Definition Are you well-versed in SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 91% of businesses use video as a marketing tool – an all-time high since 2016. 87% of marketers say that video has a director and positive impact on sales. So you’re convinced: Video is the future.

Social Media 118

Social Media Traffic Top of Funnel Media 118

QuanticMind

JULY 7, 2023

To curate impeccable user experiences during this critical time of year, marketers need a deep understanding of how to succeed on each of the channels they plan to leverage, as well as a savviness for how to use them together to create a holistic experience throughout the customer journey.

Paid Content 52

Paid Content Advertising Agencies Advertising Channels Advertisements 52

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy?

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Sprout Social

AUGUST 29, 2023

Customer service chatbots are one of the most common examples of where conversational AI can be used in marketing. They keep adding new words and phrases from customer interactions to their vocabulary, becoming smarter and more precise with time. But not every chatbot uses this technology. Conversational AI is no exception.

Conversion 76

Conversion FAQ User-Generated Content Paid Search Agency 76

Brandpoint

JULY 14, 2023

It quantifies the value generated from social media activities and helps businesses determine whether their investment in social media marketing is yielding profitable results. Align your social media activities with your overall marketing strategy. Generating leads and driving conversions. Enhancing customer engagement and loyalty.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Marketing Insider Group

APRIL 19, 2023

That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. Here are our top eight. Image Source: HubSpot 1.

Paid Content 339

Paid Content Advertising Channels Planning Work Management 339

Outbrain

DECEMBER 19, 2022

In this article, we’ll clue you in on 15 content promotion strategies to use in 2023 and reach a bigger audience with your content. 15 Content Promotion Strategies that Work in 2023. We’ve done the legwork to create this list of 15 content promotion tactics you can use in 2023. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

SalesIntel

MARCH 27, 2023

SalesIntel’s strategic partnership with Semcasting empowers B2B marketers with high-quality account technographic and job title data to leverage in their paid channel efforts. How did you get started in the advertising/marketing/data industry? What differentiates Semcasting in the B2B programmatic ad world?

Paid Content 52

Paid Content Advertising Agencies Sales Management Advertisements 52

Liveintent

JULY 6, 2021

And although Google has delayed the deprecation of third-party cookies to 2023, businesses still need to rethink their approaches to collecting data and targeting. To help brands navigate these changes, Mark Friedman, president and founder of Details Interactive, shared his insights about the evolving state of D2C and eCommerce marketing.

eCommerce 71

eCommerce Brand Identity Branding Ad Exchange 71

SalesIntel

MARCH 14, 2023

Businesses pay large amounts of money to fill their sales funnel; however, most of these leads are unqualified. As the old marketing saying goes, “if you target everyone, you target no one.” Personalization is critical in B2B as we enter 2023. Personalized marketing and customer service. Let’s jump in.

Account Based Marketing 98

Account Based Marketing Work Management Marketing Management High Quality Lead 98

Optinmonster

AUGUST 14, 2023

To find some of the best eCommerce platforms, read 11 Best eCommerce Platforms for 2023. When a website visitor purchases something from an online store and transitions into a buyer, marketers refer to it as a successful “conversion.” You can make this journey easier for the buyer by designing your marketing funnel well.

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

MKT1

OCTOBER 27, 2022

Marketing gets a bad rap. Many founders, sales leaders, product leaders, and even marketers themselves think B2B marketing teams are just a service organization to sales—marketing only exists to generate leads this quarter. And that’s partially because it’s incredibly misunderstood.

Sales Management 52

Sales Management Top of Funnel Lead Ranking Marketing Analytics Tools 52

Marketing Insider Group

AUGUST 18, 2023

One of the best marketing events every year is Content Marketing World. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I’ve ever heard, Avinash Kaushik. But What does Avinash know about content marketing. I heard him speak at another marketing event a few years ago.

Marketing Agencies 2 230

Marketing Agencies 2 Digital Marketing Funnels Paid Search Agency Top of Funnel 230

Martech Advisor

MARCH 22, 2020

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. What is Inbound Marketing? What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Metadata

FEBRUARY 14, 2024

Introducing your company to revenue marketing. What’s revenue marketing? Kim answered this question by sharing what it’s not during her session at DEMAND 2023 : “[With traditional tactics], there’s a heavy focus on activities aimed at generating new pipeline, and most often, everything stops there. Where’s your focus?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Martech

SEPTEMBER 26, 2022

billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. What is fintech marketing? Just how big is the market size of the fintech industry? Generating demand with fintech digital marketing.

Work Management 108

Work Management Marketing & Strategy Marketing Strategy Practices 108

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Emotional connection A successful brand experience evokes a positive emotional connection with its audience. It helps with market differentiation A unique brand experience separates you from the competition.

Work Management 105

Work Management Marketing AI Brand Identity Branding 105