ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. What's the state of #contentmarketing in 2021?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClickZ

AUGUST 29, 2020

30-second summary: As of August, nearly 42% of marketers reported decreasing marketing budgets. Interestingly, 33% of marketing budgets are allocated to marketing technology. 44% of CMOs experienced mid-year budget cuts with 11% expecting significant budget cuts. The marketing budget situation.

Planning 118

Planning Marketing Budget Creation Allocation Peer-to-peer 118

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Choozle

DECEMBER 1, 2021

The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. Understanding influencing factors and upcoming trends. And, 61% of U.S.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Golden Spiral

NOVEMBER 7, 2022

Have you been asked to cut your marketing budget? After a booming 2021 and early 2022, companies in the U.S. Slashing marketing expenditures, however, is a knee-jerk reaction. Google slashed their own marketing budget at the height of the pandemic. Fitness megabrand Peloton is making the marketing cut.

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Hinge Marketing

JANUARY 27, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: Consulting Services Edition describes these challenges and how firms have responded to them. The report looks first at overall industry trends within the larger context of the general professional services industry. On average, about 43% more!

Consulting 112

Consulting Studies Allocation Marketing Budget 112

ClearVoice

DECEMBER 9, 2022

Every year there is a new list of top content marketing trends in the marketing world. From virtual community-building efforts to topical authority and value-driven content, it’s been a busy year of marketing efforts. TikTok became the most downloaded app in 2021 and has continued that trend in 2022.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Allocadia

NOVEMBER 25, 2020

COVID-19 and the ensuing market-turbulence put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars – and how it is driving business results.

Planning 52

Planning Spending Budget Management Marketing & Strategy 52

Porch Group Media

SEPTEMBER 9, 2020

One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. In fact, respondents reported that almost 32% of work has shifted from external agencies to in-house teams and this trend is only expected to grow. In looking forward to 2021, CMOs expect increases in certain categories.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Choozle

DECEMBER 1, 2021

The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. Understanding influencing factors and upcoming trends. And, 61% of U.S.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

Valasys

DECEMBER 5, 2019

With the proliferation of technology & the Internet of Things (IoT), the B2B marketing world has transformed & evolved. Marching to an ecosystem that is ever-transcendent & dynamic, the B2B marketers need to learn about the amazing B2B marketing trends for 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Hinge Marketing

FEBRUARY 3, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. The study opens with data that reviews the industry as a whole, comparing AEC firm performance and trends to other professional services industries. Purchase the 2021 High Growth Study: AEC Edition. Only 26.6%

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

ConvertKit

JANUARY 15, 2021

2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. So without further ado: here’s the ultimate list of email marketing statistics for creators in 2021!

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Contently

NOVEMBER 22, 2021

This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Content marketing budgets are on the rise, buoyed by virtual events.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Hinge Marketing

JANUARY 20, 2021

The Hinge Research Institute’s newly released analysis of the Accounting and Financial Services segment of the 2021 High Growth Study reflects these trends. The report first looks at overall industry trends within the larger context of the general professional services industry. About the Study. Regular research reduces risk.

Marketing Budget 99

Marketing Budget Work Management Marketing Automation Services Marketing Management 99

Conductor

MAY 10, 2021

Want 2021 latest SEO salary and jobs data? Check out the 2021 US Marketing Salary Guide. In 2021, the need for digital marketing experts and experienced online marketing professionals is exploding. Social media marketing: How it works and how to succeed. SEM: Search engine marketing.

SEO 80

SEO SEM Outgrow PPC 80

Marketing Insider Group

NOVEMBER 6, 2023

Success in performance marketing hinges on understanding your audience, setting clear objectives, embracing A/B testing, ensuring transparency, and staying updated with industry trends. What Is Performance Marketing? In 2021, digital advertisers spent $ 455.3 The world of performance marketing is dynamic.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

SocialPilot

FEBRUARY 26, 2024

Data Analytics Data analytics is the most promising use case of AI in marketing. Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends , behaviors, and patterns to make informed decisions. Content Generation Content generation: the most common use case of AI in marketing.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly. Make Short-Term Plans.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

The Marketing Blender

APRIL 16, 2020

How to make smart cuts to your Marketing Budget…. Today will turn into tomorrow… April will turn into May and 2020 will turn into 2021 and so on. Cut execution, spend time planning and strategizing. How to make smart cuts to your Marketing Budget…. Top 4 B2B Marketing Trends for 2020.

Marketing Budget 76

Marketing Budget Marketing Budget Creation Allocation Advertising Agencies 76

Contently

DECEMBER 15, 2022

Marketing budgets increased in 2022 after dropping to a historic COVID-19-related low in 2021. But content marketers can’t celebrate yet. That extra budget increases the expectation that marketers prove content delivers business results. A seasonal or event-related campaign is an example of that.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of our deep-dive into the first half of our 14 emerging trends we’ve identified advertisers should watch out for in 2023 (if you missed it, check it out here ). 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8. 14 Advertising Trends You Need to Know in 2023: Trends 8-14 8.

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Digilant

FEBRUARY 9, 2023

Last week, we shared Part 1 of emerging trends that advertisers should watch out for in 2023. In this blog post, we have outlined the remaining trends in the digital advertising landscape, covering topics such as video ads, the metaverse, third-party cookie depreciation, and more. Ready to Move from Trend to Actionable Strategy?

Advertisements 52

Advertisements Advertising Trends Marketing Budget 52

Sprout Social

JUNE 24, 2021

For marketing leaders, this presents an opportunity to take stock of the expectations, operating procedures and rituals that should carry over post-pandemic—and those that should be left behind. April 2020: working from home sucks April 2021: if we have to go back to the office full-time I will quit. — Mark C.

Work Management 114

Work Management Planning Peer-to-peer Paid Search Agency 114

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Only B2B

FEBRUARY 16, 2022

Conventional lead generation tactics for B2B marketers will not work in 2022. If you look at the most recent B2B market trends, you can notice how much has changed in such a short time. As per Statista , the pandemic has pushed 62% of global B2B businesses to cut their marketing budgets. As an example—.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This shift from a reactive to proactive marketing approach is working well for many B2B companies.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. planned to have unified marketing data and 45% are already operating with a strategy in place ( Ascend2 , 2021). Ascend2 , 2021). Harris Poll and AdWeek , 2021). Nielsen , 2021). Nielsen , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Martech

MAY 27, 2022

Advertising is deeply impacted by emerging tech platforms and social media trends, making it susceptible to constant disruptions. As marketers, you have to stay on top of your game by keeping up to date with industry trends. in the overall marketing budget and a 16.2% Here’s our guide.

Advertising Agencies 109

Advertising Agencies Advertisements Advertising Mobile Advertising 109

Madison Logic

JANUARY 5, 2023

With supply-side inflation, continued international conflict, and tough decisions like budget cuts and layoffs disrupting day-to-day operations, organizations will require a more strategic marketing approach in 2023. For example, Nora highlights findings from Forrester’s 2021 Content Preferences Survey: .

Account Based Marketing 52

Account Based Marketing Top of Funnel Marketing Budget ABM 52

Choozle

DECEMBER 28, 2020

The coronavirus pandemic may not be over yet, but planning for economic recovery is something that should be at the forefront of every marketer’s mind. As we head into 2021, marketers should look at how they can start preparing for recovery. . Some trends are evident for 2021 and marketing during a recovery, change.

Tips 101

Tips Advertising Agencies Planning First-Mover Advantage 101

Hinge Marketing

FEBRUARY 19, 2021

Many firms benefitted greatly during this time–while other firms did not meet goals and expectations and are planning to rebound this year. The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. With a global pandemic, a contentious U.S.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112