Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. Global influencer marketing was valued at $16.4

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. They hate popups and disruptive ads with irrelevant marketing messages and no personalization selling things and services they neither want nor need. What's the state of #contentmarketing in 2021?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Sprout Social

JUNE 15, 2021

As British and Irish marketers spend more time getting on to multiple platforms, connecting efforts to business value becomes more difficult. One-fifth of marketers say their biggest challenge is linking social media to business goals. Check out the Sprout Social Index™ 2021: UK & Ireland Edition.

Top of Funnel 112

Top of Funnel Social Media Work Management Correlation 112

B2B Marketing Directions

MARCH 13, 2022

(This month's Research Round-Up features the latest ABM benchmark study by ITSMA and the ABM Leadership Alliance, Winterberry Group's latest forecast of marketing and advertising spending, and a survey examining the future of marketing events by the CMO Council and Cvent.) linear TV, direct mail) and eleven online channels (e.g.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

KoMarketing Associates

SEPTEMBER 22, 2021

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

TowerData

JANUARY 3, 2023

In 2022, digital marketers were hard at work staying on top of the 2022 trends - masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of data to drive strategies and getting next-level with personalization. Economic trends.

Trends 92

Trends Work Management Privacy Advertising Agencies 92

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hinge Marketing

FEBRUARY 3, 2021

Yet in spite of it all, many Architecture, Engineering and Construction (AEC) firms have managed to thrive, riding the waves of uncertainty and resetting their course. The Hinge Research Institute’s newly released 2021 High Growth Study: AEC Edition tells their story. Purchase the 2021 High Growth Study: AEC Edition.

Studies 77

Studies Peer-to-peer Marketing Budget Work Management 77

LeadsRX

JANUARY 7, 2022

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. Many marketers are doing just fine, despite what 2020 and 2021 threw at them, but we can all do better. The trend here is that analytics is pervasive. “Don’t be afraid to give up the good to go for the great.”

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

B2B Marketing Directions

APRIL 4, 2021

economy will grow (measured by real GDP) between 4% and 7% in 2021, a rate of growth we haven't seen in decades. As a result, many marketing industry forecasters are predicting that marketing and advertising spending will also grow substantially in 2021. for 2020 and 2021. in both 2020 and 2021.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Paid Search Agency 52

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? Common growth marketing strategies. Expandi This LinkedIn automation tool is perfect for B2B marketing.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Content Marketing Institute

NOVEMBER 18, 2017

” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it. Marketing predictions are back again, and we also discuss why Casper is putting Van Winkle’s to sleep. The quick hits – Notable news and trends. (10:40 In this week’s episode. Source: Forbes ).

Budget Management 81

Budget Management Stats Spending Content Marketing 81

Martech

FEBRUARY 7, 2022

CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, chief revenue officer at CallRail. . “ Key findings from the research include: 2021 saw extensive growth for marketing agencies.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 98

Porch Group Media

SEPTEMBER 9, 2020

One change CMOs are making due to these budget pressures is shifting outside agency work to in-house employees. In fact, respondents reported that almost 32% of work has shifted from external agencies to in-house teams and this trend is only expected to grow. In looking forward to 2021, CMOs expect increases in certain categories.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. planned to have unified marketing data and 45% are already operating with a strategy in place ( Ascend2 , 2021). Ascend2 , 2021). Harris Poll and AdWeek , 2021). Nielsen , 2021). Nielsen , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Martech

FEBRUARY 6, 2023

For the last six years, we’ve published this information weekly in our Friday newsletter to help marketing teams stay abreast of shifts and changes. In late 2020, we decided to take a quarterly view to look at trends in product and category direction. This was a significant jump from 225 in 2021. in 2021 to $28.4B

Marketing AI 84

Marketing AI Budget Programs Acquisitions Startups 84

B2B Marketing Directions

APRIL 9, 2023

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.) The following chart shows how B2B marketers rated their optimism in the six surveys conducted since June 2020. In the September 2022 survey, only 14.7%

CMO 52

CMO Customer Surveys Research B2B 52

SocialPilot

FEBRUARY 26, 2024

Data Analytics Data analytics is the most promising use case of AI in marketing. Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends , behaviors, and patterns to make informed decisions. Content Generation Content generation: the most common use case of AI in marketing.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Martech

MAY 27, 2022

Advertising is deeply impacted by emerging tech platforms and social media trends, making it susceptible to constant disruptions. As marketers, you have to stay on top of your game by keeping up to date with industry trends. in the overall marketing budget and a 16.2% Here’s our guide.

Advertising Agencies 107

Advertising Agencies Advertisements Advertising Mobile Advertising 107

B2B Marketing Directions

SEPTEMBER 16, 2018

Over the next several weeks, marketing leaders will be evaluating how well their existing marketing programs have performed and developing plans for the coming year. The CMO Survey is a joint effort of Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. However, 76.0%

CMO 40

CMO Customer Surveys Trends Planning 40

Choozle

DECEMBER 1, 2021

Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Understanding influencing factors and upcoming trends.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Here are three trends to help you segment both efficiently and safely—this year and beyond. Trend #1: Getting Granular.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in.

Trends 364

Trends Planning Paid Search Agency Enterprise Management 364

B2B Marketing Directions

MAY 14, 2022

The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.) The August 2021 edition of the survey found that the optimism of B2B marketers had returned to pre-pandemic levels.

CMO 52

CMO Customer Surveys Research B2B 52

Content Standard

DECEMBER 10, 2020

As physical marketing spend shifts to digital channels, brands are looking to sales enablement and demand generation. What does a banner ad have to do with communicating in 2021 and beyond? In the past few months, that work has trended toward simple and streamlined campaigns.

Sales Management 126

Sales Management Top of Funnel Marketing & Strategy Banner Ads 126

B2B Marketing Directions

SEPTEMBER 18, 2022

This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending and practices.) The following chart shows how B2B marketers rated their optimism in the five surveys conducted since June 2020. In the February 2022 survey, only 41.0%

CMO 52

CMO Customer Surveys Research B2B 52

Martech

JULY 22, 2022

Some of the biggest trends to emerge from the COVID pandemic have nothing to do with illness or even working from home. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Enterprise Management 86

Enterprise Management Work Management Marketing Management Cross-Selling 86

Choozle

DECEMBER 1, 2021

Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. And through these new developments, confidence in investing in marketing spending is back on the rise entering 2022. Understanding influencing factors and upcoming trends.

Budget Programs 52

Budget Programs Marketing Budget Creation Planning Campaigns 52

B2B Marketing Directions

MARCH 14, 2021

The findings of the February 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte. The survey was fielded January 6-26, 2021. were VP level or above.

CMO 52

CMO Customer Surveys B2B B2B Marketing 52

ClearVoice

OCTOBER 21, 2022

It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Where to Cut Back vs. Where to Spend More.

Planning 96

Planning Marketing Budget Marketing & Strategy Marketing Strategy 96

Madison Logic

MARCH 23, 2023

Those three key data sources include: And when combined with the first-party customer data in your CRM and MAP, marketers using ML Insights gain deeper insights to maximize their marketing spend and accelerate accounts through the buying journey. billion in 2021. Lock up your data!

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Sprout Social

JUNE 26, 2023

This means, when they process customer experience data they can dig into audience demographics, interests, trending topics and other factors to provide increasingly accurate insights over time. These are critical for anticipating market trends and informing decisions around inventory control, marketing spend and other investments.

Marketing AI 105

Marketing AI Ideal Customer Profiles Allocation Analysis 105

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Another intriguing trend revealed by our data is the active role played by different members of the buying committee in the purchase decision process.

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

B2B Marketing Directions

JUNE 12, 2022

The main barriers to driving pipeline and revenue - The four top barriers identified by survey respondents were technology (38%), budget (37%), talent (33%) and shifting marketing and organizational priorities (32%). The report also discusses the most popular hashtags and topics at Twitter relating to content marketing.

Top of Funnel 52

Top of Funnel B2B Marketing Research Cost Per Click 52

Heinz Marketing

JULY 26, 2021

Join Kris and I as we talk about his company Sendoso and the change that the pandemic brought, the worth of investing more into prospects, and the mindset towards what marketing spends and ROI. And some of the trends that I saw were…one was the outside sales reps becoming more like inside sales. Kris: Yeah.

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106