Martech

DECEMBER 6, 2021

Contrast this with eMarketer forecasting US retail sales during the holiday shopping season to surge 9% to $1.147 trillion, with e-commerce accounting for 18.4% The 2020 holiday gifting season set everyone on edge due to its pandemic-induced unpredictability – and waning consumer loyalty added to the troubles.

Differentiation 108

Differentiation Research Brand Identity Branding 108

Oktopost

SEPTEMBER 13, 2022

An Emarketer report forecasted that digital ad spending in the financial services sector would grow 9.7% billion in 2020. Over 95% of companies expect to face a crisis in the next two years, yet fewer than 40% have a crisis plan that is “very relevant” as of 2020. A social media presence is essential.

Social Media 84

Social Media Work Management Marketing Management Service 84

ClearVoice

MAY 22, 2020

According to emarketer, it is forecasted that “[in 2020] 86.8 Click “Next.”. Choose a title for your highlight. If your highlight requires editing, click the “Edit Cover” text and move to fit in the circle. percent of U.S. marketers will use Facebook for social media marketing and 73.2 percent will use Instagram.”

Ideal Customer Profiles 111

Ideal Customer Profiles Paid Search Agency Profiling Emarketing 111

Valasys

DECEMBER 3, 2018

eMarketer has forecasted that by 2020, spending on mobile advertising will make up 43% of the total U.S. Leading up to the announcement of the deal, Claritas and Barometric had been partnering in-market as mentioned by Claritas CEO Mike Nazzaro. ad market which exceeds the total spending on all traditional media.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Mobile Advertising Emarketing 40

Choozle

DECEMBER 16, 2020

According to eMarketer , next year, private marketplace buying will overtake the buying on open exchanges for the first time. The forecast shows that marketers in the United States will spend $12.22 AMC Networks – US – Best Christmas Ever 2020 – ConnectedTV (CTV) – Video.

Cost Per Thousand 52

Cost Per Thousand Advertisements Advertising CPM 52

Biznology

JUNE 19, 2014

Global e-commerce sales made via mobile devices are expected to top $638 billion (USD) in 2018, according to a forecast from Goldman Sachs. Data from eMarketer shows that mobile ad spend is on track to rise 75.1%, reaching $31.45 For perspective, that was roughly the entire size of the world’s e-commerce market in 2013.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

ClearVoice

JUNE 12, 2020

According to eMarketer ’s research, Instagram will have 26.9 million users join the platform by 2020 with a projected growth of 4.5 From travel photos to product photos and videos that range from tutorials to behind-the-scenes footage, it’s no wonder it’s forecasted that 73.2 Open the Repost sharing app on your phone.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Vidyard

DECEMBER 17, 2020

The use of 1:1 video for sales conversations has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals ( Demand Metric & Vidyard, 2020 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

FEBRUARY 5, 2024

Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. MarketingEvolution) The demand for market research analysts is expected to grow 22% from 2020 to 2030. eMarketer) Image Source: Nexcess The U.S. billion by 2025. trillion in sales in 2023.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Vidyard

MARCH 23, 2021

The use of one-to-one video (most often used in sales conversations) has exploded with an increase from 7% in 2019 to 40% in 2020, representing a 471% increase year-over-year. Looking at the video statistics below, it’s clear that sales reps would be smart to include video in their sales campaigns.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Single Grain

JUNE 13, 2023

throughout the forecast period, indicating substantial growth. percentage points compared to the second half of 2020. emarketer ) In 2023, U.S. eMarketer ) 90% of all internet users are reached through the Google Display Network. billion USD. Techjury ) U.S. Startupbonsai ) As much as 80.5% Billion by 2028. to reach $165.84

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Business Brainz

AUGUST 17, 2021

Recent eMarketer shows digital B2B ad spend is up 22.6% This is one of the findings from 2020 B2B Benchmarks Budgets, and Trends. . Believe it or not but marketers who make effort to understand their audience are the ones who can develop targeted and specific content instead of boilerplate content. from 2019. .

Top of Funnel 52

Top of Funnel Content Marketing Paid Search Agency Verticals 52

Mass Analytics

DECEMBER 20, 2022

2020 was, by all means, a challenging year for advertising, as spending fell by 8.8%. However, global advertising spend is forecasted to recover to 5.8% It will reach a total of US$579 billion, based on the latest Dentsu Global Ad Spend forecasts. according to eMarketer. The Future of MMM or The Third Alternative.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Mobile Advertising Marketing Mix 59

Valasys

JANUARY 9, 2020

According to a forecast by Cisco, videos will comprise 79% of the global internet traffic by the year 2020, which means a year over year increase rate of 63% starting 2015. Video marketing will continue to grow in 2020 & so will be the use of YouTube. According to eMarketer , 93% of video watchers in India watch Youtube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

B2B Marketing Directions

MARCH 27, 2022

of total global online B2B sales were made via online marketplaces, but they are forecast to account for 30% of all online B2B sales by 2024. eMarketer predicts that B2B e-commerce will total $1.77 In 2020, B2B e-commerce sales in the US represented only 14% of total US B2B sales , so B2B e-commerce has plenty of room to grow.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

Porch Group Media

DECEMBER 17, 2018

As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020. However, despite the growth of eCommerce, it is forecast that in 2023, 85% of retail purchases will still be made online. In-Store or On-Line?

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

Valasys

SEPTEMBER 27, 2018

Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). It is forecasted that the number of email users worldwide is to rise to 2.9 Mobile spending is estimated to grow to $65 billion by 2020. billion by 2019. The percentage of emails with GIFs rose to 10.3% Google , 2018).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49