Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
I began working for Armorblox in 2019, and my job was to drive pipeline. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill.
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