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Is paid social advertising still worth it in 2023?

Metadata

I began working for Armorblox in 2019, and my job was to drive pipeline. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. I hired an agency. Either way, I was ready to launch paid social into the sun—until I met my now-teammate Joe Hill.

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Digital ad spend: Paid search continues to dominate in 2019

ClickZ

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Paid search dominates the digital ad landscape.

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Top 15 Advertising Agencies in Westcoast, USA

Outgrow

Top 15 Advertising Agencies in Westcoast, USA. Moreover, global ad spend is expected to shoot from $560 billion in 2019 to $656 billion in 2020. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019. Digital advertising, in fact, accounted for almost 50% of the total ad spend in 2019.

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20+ Social Media Statistics Marketers and Creators Need to Know for 2021

ClearVoice

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. Quick: What’s the most popular social media platform in the world? Popularity of social media platforms. 81% of 30 to 49-year-olds. Pinterest: 31%.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more.

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

It’s important for B2B organizations to stay active and engaged on social media. According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. What Is My Hashtag Strategy?

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Video Marketing for Business in 2021

Oktopost

81% of companies implemented video in their marketing strategy, a 63% boost from 2019. One trendy format for B2B companies is animated explainer videos. Facebook, YouTube, and even LinkedIn have well-developed live-streaming features. YouTube offers brands the largest potential organic reach. Why Video Marketing.