DemandBase

OCTOBER 10, 2018

To support our fellow B2B comrades who find themselves facing a similar scenario, we have created a workbook to help you achieve real results with ABM in 2019. This can lead to budget waste, not to mention the scattering of data across multiple platforms, and consequently, operational inefficiencies. Here’s a simple example.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

OCTOBER 10, 2019

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Valasys

SEPTEMBER 19, 2019

In the previous 3 parts of the blogs created on Social Media KPIs , we discussed the vitality of defining & measuring the impactful Social KPIs for 2019 for the platforms such as Facebook, Twitter & Instagram. Leads Generated : It is the number of prospective customers that are acquired via LinkedIn advertising campaigns.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

Valasys

OCTOBER 8, 2019

The Best Email Marketing Tools for the Year 2019 & Beyond: Top 10 Picks. In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Televerde

NOVEMBER 3, 2020

One I enjoyed working with was Televerde , a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results. YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Valasys

JULY 26, 2019

Kickfire, the global leader in IP address intelligence & company identification technology on the 25 th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API). Enhancing the conversational platforms for marketing, specifically the automated Chabot. VisiStat, Inc.,

API 40

API SIC Paid Search Agency Optimization 40

Allocadia

MAY 3, 2019

All-RunDo-Diagram-Connect-2019-V2. Everything’s connected, including the dollars, giving them a central place to connect marketing activities and spend to other parts of the lead flow mechanism. return on marketing investment (ROMI) – a feat that was accomplished because of the visibility her team was able to provide for her company.

Lead Scoring 45

Lead Scoring Lead Ranking ROMI Budget Programs 45

Valasys

AUGUST 30, 2019

Valsys Media is sponsoring the CMO & Future of Marketing Summit, 2019 (to be held at Grosvenor House, Dubai between 23/9/2019 to 25/9/2019), where an Interactive Group Discussion (IGC) on the day one of the conference, will cover the topic: “ GAMIFICATION, AUGMENTED REALITY AND. for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

SEPTEMBER 26, 2019

Discovering metrics that help the marketers in competitively benchmarking their competitors as well as in taking steps towards their business objectives, leads to the foundation of what we call the Social Media KPIs (or the Social Media Key Performance Indicators). to figure out what’s trending & what’s not.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

AUGUST 22, 2019

It’s a hot topic for Google in 2019. According to a report by Google in 2018, local searches lead 50% of mobile users to visit stores within one day. Adherence to Google’s Webmaster Guidelines helps in acquiring links as any violation can lead to penalties by Google. How to Employ Local SEO to Optimize B2B Marketing.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

JUNE 24, 2019

According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year. Thus, marketers are able to generate meaningful & relevant content for prospects to optimize sales conversions. Social Marketing: . Local Marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. if one has any queries about the event.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 4, 2019

Moreover, 73% of marketers believe that their efforts through social media marketing have been somehow or majorly effective for their businesses (Source: Buffer, 2019). Over 88% of companies are now marketing on social media & over half of social media, users interact with brands more than once a month (Source: seoexpertbrad.com).

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

SEPTEMBER 10, 2019

Furthermore, according to Marketingcharts.com “Influencer Marketing” is the 4 th most important trend that B2B marketers are looking to opt-in for the year 2019 as 48% of them gear up to make influencer marketing an integral part of their marketing strategies.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 6, 2019

” We have simplified the task for you and below the some of the most important ways to improve & get out the maximum of your B2B marketing skills in 2019: 1. It attracts & engages a higher quantity of customers & helps in creating quality leads which expedite the conversions. Builds grander customer loyalty.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 8, 2019

On the contrary, a lower score (especially if the score is critically low below a minimum permissible limit determined by the ISP) can lead to the ISP sending email to the spam or Thrash folders of the recipients. Separate ISPs have separate methods to determine the email sender reputation score. Driving Email Engagement : .

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Televerde

OCTOBER 30, 2019

(Stratabeat, 2019). Harvard Business Review, 2019). Harvard Business Review, 2019). Content marketing generates 3X as many leads for 62% less money than traditional marketing. A staggering 74% of companies found that both lead quantity and quality drastically improved thanks to an informed content strategy.

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Markempa

MAY 1, 2019

In sum, CEOs get frustrated because their marketing leaders share metrics like sales lead activity KPIs, engagement reports, and some squishy metrics around a brand that aren’t tied directly to revenue. They lose visibility once a lead moves into the sales realm. How many customers started via marketing qualified leads?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . Reaching the right people by leveraging data is bound to result in an increase in lead quality. Lead scoring and prioritization. 5 Ways data analysis boosts B2B ROI.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

SnapApp

FEBRUARY 5, 2019

Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. Less popular activities include: Using surveys, quizzes, or other interactive content to qualify leads further: only 16% of marketers report that this has significantly helped. 17% plan to start using data appending.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Allocadia

AUGUST 28, 2019

VANCOUVER, British Columbia, August 7, 2019 — Allocadia , the creators of the Run Marketing movement, today was named Best Marketing Performance Management Company by the 2019 MarTech Breakthrough Awards. Company recognized for excellence in delivering real-time insights to help marketers maximize ROI. About Allocadia.

Work Management 40

Work Management Paid Search Agency Marketing Management Marketing Budget 40

Valasys

AUGUST 28, 2019

Save the date: Monday, 23 Sep 2019 – Wednesday, 25 Sep 2019. Live events help in boosting the overall marketing endeavors of a company & lead to optimized sales revenue. Also, 87% of the C-suite executives believe in the power of live events & plan to increase their marketing budget spent on organizing such events.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them. Employ Influencer Marketing : .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

NOVEMBER 4, 2019

According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%. The benefits of content personalization for B2B marketers are numerous, all leading to improved Return on Investment (ROI) and begin as the customers are served with personalized pieces of content across omnichannel.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

JULY 30, 2019

One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach. According to a report by SEMrush top performing ad sizes identified by Google were also amongst the most frequently seen ad sizes so far in 2019, i.e. 728*90 & 300*250.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 20, 2019

According to research by Statista in 2019, the total number of global email users was 3.7 With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). billion users by the year 2022.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

The Core Algorithm update on March 12, 2019 (Shifting perspectives from the myopic niche-specific targeting of prospects to a more comprehensive & all-encompassing Global view): In the pursuit of segment-based marketing, relevance shouldn’t be left behind.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

NOVEMBER 20, 2019

We have compiled a list for the B2B marketing blog topics 2019: 1. Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. percent since 2015. Clearly, the inclination of people towards reading blogs has vastly improved.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

We have compiled a list for the B2B marketing blog topics 2019: 1. Revitalizing your B2B blog post ideas is important for B2B marketers as blogs are important for SEO as well as lead generation. percent since 2015. Clearly, the inclination of people towards reading blogs has vastly improved.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

JULY 8, 2019

Visually appealing pieces of content weaved in the form of stories, videos in particular when employed in B2B marketing, help in convincingly fostering customers’ rendezvous & simultaneously help the marketers in optimizing the Return on Marketing Investment (ROMI).

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. Rafael Romis, Founder of Weberous Web Design. Focus on products or content that leads to repeat customers. Rafael Romis.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59