Valasys

JULY 26, 2019

Kickfire, the global leader in IP address intelligence & company identification technology on the 25 th of July, 2019, announced its latest release – IP address-to-company Application Program Interface (API). Enhancing the conversational platforms for marketing, specifically the automated Chabot.

API 40

API SIC Paid Search Agency Optimization 40

Valasys

SEPTEMBER 26, 2019

In the previous sections of the blog, we have unraveled how brands can define, measure & optimize their social media KPIs for channels such as Facebook , Twitter , Instagram & LinkedIn. In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube.

Social Media 49

Social Media Media Youtube Multi-Channel 49

Valasys

JUNE 24, 2019

Marching forward from the conventional social strategies, SoLoMo marketing empowers brands to leverage omnichannel marketing so as to derive insights from marketing strategies in real-time. Optimizing customer experience is an indispensable pre-requisite in order to optimize the revenue of the B2B brand. Social Marketing: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Valasys

AUGUST 22, 2019

It’s a hot topic for Google in 2019. Two independent pieces of research by Junto in 2019 reveal that 78% of the location-based mobile searches result in the offline purchase & that 61% of mobile searches are more likely to contact a local business if they have a mobile-friendly website. .

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Valasys

SEPTEMBER 6, 2019

Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. 58% of the brands on Twitter have more than 10,000 followers (Source: adweek.com). 58% of the brands on Twitter have more than 10,000 followers (Source: adweek.com).

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

SEPTEMBER 4, 2019

54% of social browsers use social media to research products (Source: GlobalWebIndex, 2018) & 74% of the customers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends & families (Source: Forbes, 2018). User engagement is the most important matrix to start with.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Valasys

AUGUST 6, 2019

” We have simplified the task for you and below the some of the most important ways to improve & get out the maximum of your B2B marketing skills in 2019: 1. Oftentimes, brands might also leverage business segmentation, taking into consideration factors like industry, company size or annual revenue.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 8, 2019

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Trust that the prospects & the existing customers have in the brand takes a while to develop & is directly correlated with the brand resonance.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Televerde

OCTOBER 30, 2019

Conversion rates are 6X higher for companies and brands using content marketing than those that aren’t. Stratabeat, 2019). Harvard Business Review, 2019). Harvard Business Review, 2019). Harvard Business Review, 2019). Curata, 2019). CampaignLive, 2019). Cloudpeeps.com, 2019). Unsplash, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Markempa

MAY 1, 2019

In sum, CEOs get frustrated because their marketing leaders share metrics like sales lead activity KPIs, engagement reports, and some squishy metrics around a brand that aren’t tied directly to revenue. Return on Marketing Investment (ROMI) What’s your return on your marketing investment (ROMI)? On revenue velocity?

ROMI 50

ROMI B2B Marketing Work Management Marketing Qualified Leads 50

Oktopost

NOVEMBER 12, 2020

With the rise of data analytics in B2B marketing, it is worthwhile to highlight how it can boost Return on Marketing Investment (ROMI) for you. . They include all the necessary features to not only track and monitor your social media campaigns but also glean data-focused insights for your brand as well. Improved marketing segmentation.

Analysis 136

Analysis Enterprise Management B2B Marketing Lead Ranking 136

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding. percent since 2015.

B2B 45

B2B Brand Identity Branding ROMI 45

Valasys

NOVEMBER 20, 2019

When it comes to generating the B2B blog post ideas, the marketers must understand that blogs are not only important to drive additional traffic on the business websites of the brands but also assist in reputation management. Read more : How Omnichannel Reputation Management Assists in B2B Branding. percent since 2015.

B2B 40

B2B Brand Identity Branding ROMI 40

Valasys

AUGUST 28, 2019

Save the date: Monday, 23 Sep 2019 – Wednesday, 25 Sep 2019. Event marketing is the pragmatic marketing of a brand, service, or product through promotional events that involve direct interaction with a brand’s representatives. Event marketing helps in strengthening brand recognition.

Marketing AI 40

Marketing AI CMO Planning Paid Search Agency 40

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them. Employ Influencer Marketing : .

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

NOVEMBER 4, 2019

According to a report by Mary Meeker’s 2019 Internet Trends Report, digital ad spend has increased by 22%. B2B customers now have access to endless information & this gives them ample information about an array of brands to choose a product or service from. Ways Content Personalization Benefits B2B Marketers.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

SnapApp

FEBRUARY 5, 2019

We send personalized content to our leads via workflows and e-mails,” says Romy Fuchs of BEE Inbound AG. “We Nearly half of all marketers plan to use quizzes, surveys, and other forms of interactive content in 2019 to gather more information about their leads. Kickstarting Your Sales Enablement Efforts in 2019.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

JULY 30, 2019

The display ads are primarily employed for brand awareness. One can also upload email lists to “warm-up” leads to one’s brand, just before the sales outreach. Sponsorships: These ads include a logo or addition of a brand to the design of a website. Wrapping It Up.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 20, 2019

According to research by Statista in 2019, the total number of global email users was 3.7 With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). billion users by the year 2022.

Marketing AI 58

Marketing AI Email Marketing Campaigns Personalization 58

Valasys

AUGUST 9, 2019

Organic searches, along with direct landing of the prospects on the home page or specific landing pages of a website, are key indicators of how strong the brand equity of an enterprise is & how easily can it be discovered by the audiences – local ones in particular.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 8, 2019

A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56

Convert

OCTOBER 25, 2022

Rafael Romis, Founder of Weberous Web Design. Mine the reviews of your brand and your competitors. Why did they decide to engage with your brand? I recently analyzed Hush.ca, a Canadian DTC brand that sells weighted blankets. Humanize your brand by showing model information. Or discount offers to capture emails?

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59