PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: 1. A/B Test Your Paid Campaigns.

Lead Generation 62

Lead Generation Marketing AI Lead Ranking Lead Scoring 62

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. Top Lead Gen Source: Word of Mouth / Referrals. When asked about the biggest challenges with lead generation , the results were more varied.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Belkins

JANUARY 17, 2021

There exist multiple client acquisition methods that allow for a steady influx of leads. Although lead generation and prospecting are united by a common goal, they aren’t synonymous. Here’s the main difference between prospecting and lead generation. These terms differ according to the strategy appli?ed

Lead Generation 130

Lead Generation Top of Funnel Work Management Marketing Management 130

Porch Group Media

APRIL 22, 2021

As of October 2018, it had a little over 2 billion active users. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn. Social media is used by consumers across generations. of Generation X, and 48.2%

Social Media 52

Social Media Lead Generation Social Marketing Lead Ranking 52

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Let’s get into it! That won’t change.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Opt Intelligence

JANUARY 19, 2020

The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. We can help!

Lead Generation 53

Lead Generation Generation Co-Registration Opt-in 53

Zoominfo

MARCH 12, 2018

Today we introduce you to your 2018 Marketing Madness starting lineup. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The post Marketing Madness 2018: Your Starting Lineup [Infographic] appeared first on ZoomInfo Blog. Key Takeaways. And there you have it!

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. For small businesses, social media is likely lead generation-focused.

Social Media 162

Social Media Generation Media Peer-to-peer 162

KoMarketing Associates

DECEMBER 14, 2017

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. In the coming year, nearly all respondents (93 percent) claimed their budget will increase for their digital marketing initiatives in 2018.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

ViewPoint

SEPTEMBER 27, 2017

I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. From this group, you will drive 18 to 22 fully qualified sales opportunities over the next two quarters (ending in March 2018). My advice is don’t repeat a 2017 mistake in 2018.

Sales Qualified Leads 159

Sales Qualified Leads Top of Funnel High Quality Lead Sales Cycle 159

KoMarketing Associates

OCTOBER 19, 2017

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. Bates Creative recently surveyed marketers who attended the American Marketing Association’s annual conference to gauge their outlook for 2018.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. This scrappy and resourceful team uses creative and authentic video to stand out, boost engagement, and generate big business on a small budget.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Converting leads into customers (47 percent) is also a “high priority” for 2018. Content Marketing Continues to Grow in Significance.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. For small businesses , social media is likely lead generation-focused.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! The opportunity to generate high quality leads at a higher conversion rate than sending users to a gated landing page. The benefit to the member? The benefit to the marketer?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome. It makes sense, too.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

Hubspot

FEBRUARY 9, 2018

How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed. They generate high-quality leads for Sales. Webinars Drive Sales.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Really B2B

DECEMBER 19, 2017

Last Christmas, you created some leads But the very next day, they all went away This year, to save you from tears Just introduce some lead nurturing.

Lead Generation 40

Lead Generation Leads Lead Marketing Qualified Leads 40

Contently

DECEMBER 19, 2018

In 2018, Quartz redesigned its site , specifically to improve time spent. The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site. The post 2018’s Content Metric of the Year: Time appeared first on Contently. Time is money.

Top of Funnel 131

Top of Funnel Lead Ranking Lead Scoring Dwell 131

Marketing Insider Group

MAY 29, 2018

Rendering a vision of what’s really taking place throughout the content universe, the 2018 State of B2B Content Consumption […]. The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group.

Marketing Report 163

Marketing Report Demand B2B Marketing B2B 163

Zoominfo

OCTOBER 24, 2018

89% marketers cite email as their primary channel for lead generation ( source ). Following are 3 factors to consider that will help you generate more accurate sales reports and execute a more profitable sales strategy. The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Continue reading.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Navigate the Channel

JANUARY 18, 2018

The new buzzword for improving interest in your products and services is demand generation , which is fast becoming a vital metric for many companies. Not only does good demand generation help the supply chain, it also leads to happier customers and more alignment between sales and marketing. Automate and Centralize.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Qualified Leads Top of Funnel 62

Marketing Insider Group

MARCH 14, 2019

In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to the Content Marketing Institute’s B2B marketing survey reported success with their content marketing in 2018. However, content marketing needs […].

B2B Marketing 275

B2B Marketing Optimization Marketing & Strategy Marketing Strategy 275

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

PureB2B

MAY 20, 2018

The human element was vital to lead generation strategies and overall business growth. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on DemandScience.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

Heinz Marketing

SEPTEMBER 25, 2018

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. The results identify three maturity levels of marketers: 33% are Lead Marketers – Not accountable for revenue, focused almost purely on activity and lead generation. Revenue Marketers are 1.6x

Marketing Report 77

Marketing Report Marketing Attribution Forecasting Advertising Agencies 77

Launch Marketing

MAY 8, 2018

As B2B demand generation and buyer behavior continue to evolve, engaging your buyers requires various strategies, tactics and tools. With over 6,800 marketing technology solutions available to B2B marketers in 2018 (a 27% increase from last year!), it can be easy for startups and mid-sized B2B organizations to feel overwhelmed.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

PureB2B

MAY 20, 2018

The human element was vital to lead generation strategies and overall business growth. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on PureB2B.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy. Most respondents (69%) said that they expect their total budget to increase moderately with time, which may improve the quality of leads generated.

Lead Gen 121

Lead Gen Marketing Budget Marketing & Strategy Marketing Strategy 121

PureB2B

SEPTEMBER 10, 2018

As a result, you can diversify your marketing spend, potentially generating more conversions and a higher return on investment (ROI) for your business. There’s no doubt that quality leads are expensive. In B2B lead generation, at least, the priciest list is usually the best. The post Should You Buy B2B Leads in 2018?

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

Square 2 Marketing

AUGUST 1, 2019

According to Apple at WWDC 2018, these numbers stood at 550,000 and 18.5 Popular Revenue Growth Podcast Smash The Funnel Returns With 7 New Episodes. Research shows that “right now, there are more than 700,000 active podcasts and more than 29 million podcast episodes. million, respectively.”

Lead Generation 59

Lead Generation Top of Funnel Content Marketing Marketing Funnels 59