Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Let’s get into it! That won’t change.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

MARCH 12, 2018

Today we introduce you to your 2018 Marketing Madness starting lineup. Buyer Personas: The Missing Piece to Your Lead Generation Puzzle [Infographic]. The post Marketing Madness 2018: Your Starting Lineup [Infographic] appeared first on ZoomInfo Blog. Key Takeaways. And there you have it!

Zoominfo 188

Zoominfo Buyer Personas B2B Sales Marketing & Strategy 188

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. When asked about the biggest challenges with lead generation , the results were more varied. Lead Attribution: Yes or No?

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Brandpoint

DECEMBER 27, 2018

This post explains how you can turn your content into a lead-generating machine and see more meaningful results. Lead generation and the death of the cold call. A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

ViewPoint

SEPTEMBER 27, 2017

I am already getting questions from prospects about whether they should start a sales lead generation project now or wait until after the holidays. From this group, you will drive 18 to 22 fully qualified sales opportunities over the next two quarters (ending in March 2018). My advice is don’t repeat a 2017 mistake in 2018.

Sales Qualified Leads 159

Sales Qualified Leads Top of Funnel High Quality Lead Sales Cycle 159

KoMarketing Associates

DECEMBER 14, 2017

Marketers already have top objectives in mind for 2018, and research shows that they are invested in creating digital marketing plans to achieve their goals. In the coming year, nearly all respondents (93 percent) claimed their budget will increase for their digital marketing initiatives in 2018.

Marketing Budget Creation 160

Marketing Budget Creation Customer Surveys Planning User-Generated Content 160

KoMarketing Associates

OCTOBER 19, 2017

Blue tags label 2018 text design on creative thinking drawing charts and graphs business success strategy plan ideas, Inspiration concept modern template layout, diagram, Vector illustration. Bates Creative recently surveyed marketers who attended the American Marketing Association’s annual conference to gauge their outlook for 2018.

Advertising Channels 120

Advertising Channels Planning Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

NOVEMBER 20, 2017

While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Converting leads into customers (47 percent) is also a “high priority” for 2018. Content Marketing Continues to Grow in Significance.

Lead Gen 222

Lead Gen B2B Marketing B2B Leads 222

Hubspot

FEBRUARY 9, 2018

How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed. How to Make a Webinar in 2018. Webinars Drive Sales.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Belkins

JANUARY 17, 2021

There exist multiple client acquisition methods that allow for a steady influx of leads. Although lead generation and prospecting are united by a common goal, they aren’t synonymous. Here’s the main difference between prospecting and lead generation. These terms differ according to the strategy appli?ed

Lead Generation 130

Lead Generation Top of Funnel Work Management Marketing Management 130

Opt Intelligence

JANUARY 19, 2020

The new year brings the perfect time to take a new approach to lead generation. Whether you’ve been generating a high volume of leads but lacking quality, haven’t managed to scale your lead generation efforts, or simply haven’t been pursuing lead generation at all, now is the time. We can help!

Lead Generation 53

Lead Generation Generation Co-Registration Opt-in 53

Porch Group Media

APRIL 22, 2021

As of October 2018, it had a little over 2 billion active users. Social Media for Lead Generation. According to a study by Social Media Today and SharpSpring , 45% of respondents are either somewhat (38%) or extremely (7%) satisfied with the lead volume that they receive from using social media for lead generation.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Marketing Insider Group

MAY 29, 2018

Rendering a vision of what’s really taking place throughout the content universe, the 2018 State of B2B Content Consumption […]. The post 2018 State of B2B Content Consumption and Demand [Report]: Action-based Insights for B2B Marketers appeared first on Marketing Insider Group.

Marketing Report 163

Marketing Report Demand B2B Marketing B2B 163

Contently

DECEMBER 19, 2018

In 2018, Quartz redesigned its site , specifically to improve time spent. The Nieman Lab at Harvard University noted that many publishers had set pageviews aside in 2018, opting instead to focus on quality time and time on site. The post 2018’s Content Metric of the Year: Time appeared first on Contently. Time is money.

Top of Funnel 131

Top of Funnel Lead Scoring Lead Ranking Dwell 131

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Zoominfo

OCTOBER 24, 2018

89% marketers cite email as their primary channel for lead generation ( source ). The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Email has a median ROI of 122% – over 4x higher than other marketing formats including social media, direct mail, and paid search ( source ).

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Really B2B

DECEMBER 19, 2017

Last Christmas, you created some leads But the very next day, they all went away This year, to save you from tears Just introduce some lead nurturing.

Lead Generation 40

Lead Generation Leads Lead Marketing Qualified Leads 40

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! By generating more leads with lead gen forms, the cost per lead was 59% lower , allowing our client to reap the benefits and get more with their budget!

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. Beef Loving Texans. Personalized videos to battle GDPR. Two minutes in the pool. And tens of millions of dollars in new pipeline. Then we cried. EST session.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

PureB2B

MAY 20, 2018

The human element was vital to lead generation strategies and overall business growth. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on DemandScience.

Marketing AI 62

Marketing AI Account Based Marketing Marketing Automation Services Mobile Advertising 62

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Heinz Marketing

SEPTEMBER 25, 2018

Heinz Marketing and CaliberMind have partnered to deliver the “2018 State of Revenue Marketing” report. The results identify three maturity levels of marketers: 33% are Lead Marketers – Not accountable for revenue, focused almost purely on activity and lead generation. Revenue Marketers are 1.6x

Marketing Report 77

Marketing Report Marketing Attribution Forecasting Advertising Agencies 77

SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome. It makes sense, too.

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. For example, Andy Crestodina of Orbit Media Studios gave examples of lead generating content. — Morgan (Molnar) Lehmann (@MorganMLehmann) September 5, 2018.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

PureB2B

MAY 20, 2018

The human element was vital to lead generation strategies and overall business growth. Expect the emergence of blockchain applications in B2B lead generation strategies, marketing, and sales this 2018. The post Modern B2B Technology Worth Trying in 2018 appeared first on PureB2B.

Marketing AI 72

Marketing AI Marketing Automation Services Account Based Marketing B2B 72

Envy

JANUARY 28, 2018

How can you prepare yourself to fully capitalize on the opportunities that 2018 brings, and what are some of the challenges that you need to take note of? Getting ready for 2018 with Account Based Marketing. In 2018, we expect companies and their marketing budgets to be more targeted. AI and Machine Learning. One example?

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

KEO Marketing

DECEMBER 14, 2017

These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018. millennials hang out.

Social Media 59

Social Media Social Marketing Trends Planning 59

Marketing Insider Group

MARCH 14, 2019

In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to the Content Marketing Institute’s B2B marketing survey reported success with their content marketing in 2018. However, content marketing needs […].

B2B Marketing 275

B2B Marketing Optimization Marketing & Strategy Marketing Strategy 275

KEO Marketing

OCTOBER 26, 2017

Q4 is a common time for companies to prepare 2018 marketing plans and budgets. Moving into 2018, most companies will grow digital investments in large part to connect with millennials, as they are now the largest living generation in the U.S. You must also ensure it all shows up properly regardless of device.

Marketing Budget 63

Marketing Budget Marketing Budget Creation Budget Programs Paid Search Agency 63

KEO Marketing

JANUARY 4, 2018

What are some of the signs it might be time for a more responsive web design in 2018? The following points out why your website needs a redesign for 2018. Here are a few of the top strategies for 2018: Incorporate voice search. Voice search through digital assistants will be huge in 2018. Conclusion.

Marketing Websites 74

Marketing Websites Lead Scoring Lead Ranking Long Tail Marketing 74

PureB2B

SEPTEMBER 10, 2018

There’s no doubt that quality leads are expensive. In B2B lead generation, at least, the priciest list is usually the best. Don’t have the required time, resources, or infrastructure to build your own B2B leads list? The post Should You Buy B2B Leads in 2018? Vendor Collaboration.

Buy 79

Buy Work Management Sales Qualified Leads Marketing Management 79

KoMarketing Associates

APRIL 26, 2019

CSO Insights recently published the “2019 Sales Performance Report” to measure the B2B sales cycle and hone in on lead generation within companies. Statistics showed that in 2018, approximately 52.6 percent of leads came from sales teams, while just 20.2 Marketers also discovered slightly more leads (25.9

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018. Watch: ABM in 2018. Tips For Using Facebook Ads For Account-Based Marketing.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79