Valasys

MAY 13, 2020

However, having been rolled out in drastically unprecedented times, since the January 2020 update, Google’s May 2020 core update has already led to SERP volatility and influenced the impressions for many businesses. The experts at SEMrush quoted, “the May update is stronger and influencers more SERPs and positions.”

SERP 49

SERP Lead Scoring Lead Ranking Business 49

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Jenna Bessemer.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Moz

OCTOBER 15, 2018

However, we also discovered that a staggering 36% couldn’t find a sufficient answer when they searched: We also researched industry trends and dug into lots of knowledge bases and guides for popular tools like Slack and Squarespace. Yup, it’s this new trend and gosh darn it the masses love it. This decimated our organic reach.

Organization 50

Organization FAQ Keywords SERP 50

Valasys

MARCH 17, 2023

Because there isn’t another industry that is as dynamic as SEO, we are aware that one of the topics that needs to be updated frequently is SEO trends. The trends that were so successful a few years ago, such as voice search, are no longer popular because algorithms are getting smarter all the time. Why are SEO trends vital?

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

ClickZ

OCTOBER 14, 2019

We caught up with Moz’s Sarah Bird and Rob Bucci to learn about what they’ve been working on and trends they’re seeing in SEO. He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . Search results vary dramatically nowadays, with all kinds of SERP features.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Content Marketing Institute

APRIL 16, 2018

Here are three SEO trends quickly reshaping the keyword research concept and with it the way we brainstorm, create, and optimize content. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. CTR for a #1 Google ranking for All Queries was just over 21% via @NinjasMarketing study. of clicks, respectively.

Keywords 111

Keywords Research Optimization Trends 111

Single Grain

SEPTEMBER 13, 2019

Landing pages with video are 53% more likely to rank on page one of the SERPs. If you see a common trend, do the research to find out why. A website is 53x more likely to reach the front page of Google SERPs if it includes video. in 2018, up 42% from the previous year. Is it on LinkedIn?

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Unbounce

AUGUST 6, 2021

Aside from demographic data, you can also group users together based on: Lifestyle/Psychographics : Through your social listening tool, you can pinpoint particular traits and cultural trends that users in your audience relate to online. As we learned above, if you’re selling to everyone, you’re selling to no one. Send me the report!”

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Hubspot

JUNE 12, 2018

There are some days when it seems like we've covered all there is to cover, and others when it doesn't seem like we can possibly keep up with changing trends and technologies fast enough. This downward trend wasn't just a temporary dip in our numbers -- it was starting to look like the new normal.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Moz

MAY 21, 2020

Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice. Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs.

Bundling 70

Bundling Thought Leadership Advertising Agencies CTR 70

Single Grain

JUNE 24, 2021

Brand SERP Optimization. 12 Key SEO Trends That Content Marketers Need to Know. If you're a content marketer who wants your business or your clients' business to stay at the top of the SERPs while offering content that's of value to your readers, you'll need to know these twelve key SEO trends. 7) Brand SERP Optimization.

SEO 138

SEO Trends Content Marketing SERP 138

Single Grain

AUGUST 13, 2019

In fact, from 2015 to 2018, Amazon rapidly outpaced Google as the #1 search destination for products and now owns 54% of all product searches and over 80% of all e-commerce market share. Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017.

Amazon 110

Amazon Paid Search Agency Cost Per Click Top of Funnel 110

Unbounce

MARCH 7, 2019

In a traditional ad group (with multiple keywords) the differences in keyword bids, match types, and expected CTR contributed to the success or failure of an ad. In September 2018, Google announced a further expansion of exact match close variants to focus on matching the intent of a search rather than its specific terms.

PPC 111

PPC Practices SEM Best Practices 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Hubspot

OCTOBER 9, 2019

Remember Brian Halligan's INBOUND 2018 keynote speech? By constantly earning high-quality backlinks from relevant websites, you'll improve your rankings in SERP and, as a result, see a lift in your organic traffic.". CTR optimization. A great tool to measure your organic CTR is Google Search Console. A/B testing.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Martech Advisor

FEBRUARY 25, 2020

Position zero is a featured snippet on the first page of Google’s search engine result page (SERP). If your content ranks for position zero, your click-through rate (CTR) will immediately go through the roof. — BMW USA (@BMWUSA) April 11, 2018. Since the rise of voice search, people look for information on the go.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

KoMarketing Associates

JULY 18, 2019

Google saw a 16% growth in ad CTR since switching the “Ad” icon from green to black (and making it virtually indistinguishable from organic search results) #mozcon @randfish pic.twitter.com/NaLzOayUH8. What does the SERP look like now. Rob Bucci talked about the challenges involved, and how SEOs can better leverage localized SERPs.

SERP 28

SERP Paid Search Agency Lead Ranking Lead Scoring 28

Outgrow

MARCH 4, 2021

With every single update algorithm update Google rolls out, it is becoming difficult to rank on SERP. Surprising Trends in Dog Names. In November 2018, Netflix released its first interactive film ‘Bandersnatch’ (targeted at adults) as a part of their Black Mirror series. 37 Must-Know Marketing Trends & Statistics Post COVID.

Top of Funnel 59

Top of Funnel Outgrow Lead Scoring Lead Ranking 59

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Email personalization. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145