Adobe Experience Cloud Blog

JUNE 24, 2019

Add artificial intelligence (AI) to the mix—with its ability to process sophisticated algorithms, capacity for machine learning and facility for natural language processing—and you’re putting ABM on steroids. It’s now the third most important trend after sales automation and Big Data. between 2017 and 2018.

Marketing AI 134

Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

KoMarketing Associates

JANUARY 23, 2018

Now, if you had instead taken those 20 hours of content creation and put them into creating a piece of content that filled a content gap in your buyers’ journey… that content probably would get you results. That’s still (even in 2018) only 80 percent of B2B content marketers. It’s easy to fall into this.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Content Marketing Institute

MARCH 14, 2018

As you can see in the report, Technology Content Marketing 2018: Benchmarks, Budgets, and Trends—North America, sponsored by IDG Communications, Inc. In 2018, only 67% answered that way. Least successful technology marketers: While 39% said they focused on the buyers’ journey in 2017, only 24% said they did in 2018.

Research 104

Research Budget Programs Paid Search Agency Account Based Marketing 104

6sense

DECEMBER 9, 2021

The whole concept of Slintel came from this mission to capture buyer intent signals as early as possible in the process. We do that by picking up on hard-to-detect patterns and using natural language processing (NLP) to parse out the signals and derive insights on advanced technographics, market intel, and contact data.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

Ledger Bennett

DECEMBER 30, 2020

*This blog was written in 2018 and updated in December 2020 in line with changes driven by COVID-19. From driving top of funnel engagement as part of your SEO strategy, to reaching buyers and improving conversion, video content offers major B2B opportunities. When producing video, get your buyers in focus. Video is awesome.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

The Lead Agency

MAY 19, 2019

According to the Content Marketing Institute’s 2018 report, 91% of B2B marketers are using content marketing to reach their customers. First, you have to fully understand the B2B Buyer Journey. This is because more often than not, a B2B buyer’s investment is significantly larger in terms of volume and cost.

Top of Funnel 89

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 89

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources Buyer intent data is typically sourced from first (internal) or third (external) parties, which, when combined, offers a complete view of target account activity.

Buyer Intent 100

Buyer Intent Intent Data Intent Budget Programs 100

SnapApp

APRIL 4, 2018

To help overcome this challenge and help you better communicate the value of your marketing efforts across the entire buyer journey , we reached out to 39 B2B marketing executives to see what metrics they use to measure and report on performance to the C-suite. . The Top 10 B2B Marketing Metrics to Measure in 2018. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hinge Marketing

NOVEMBER 5, 2020

The key is understanding what buyers think today, and what trends will impact how they learn and make decisions in the future. The original study was published in 2013 and provided the first comprehensive look at the differing perspectives of buyers and sellers throughout the entire professional services buyers’ journey.

Cost 124

Cost Business Sample Pricing 124

Content Marketing Institute

NOVEMBER 1, 2017

Even so, many manufacturing companies are in the young/first steps phases of content marketing maturity, as reported in today’s release of Manufacturing Content Marketing 2018: Benchmarks, Budgets, and Trends—North America sponsored by IEEE GlobalSpec Media Solutions. Get your content production process in order. Click To Tweet.

Research 100

Research Planning Marketing Budget Creation Content Marketing 100

Launch Marketing

APRIL 10, 2020

With these decision-making teams now dispersed and even more reliant on digital communication, the B2B purchasing process can be elongated, even beyond the 61% increase in length that already occurred between 2018 and 2019. What aspects of our buyer journeys have changed and how must we change to support them?

Organization 62

Organization B2B Paid Search Agency B2B Sales 62

Hubspot

DECEMBER 10, 2019

However, the Annual Digital Trends report by Econsultancy and Adobe revealed a surprising truth — marketers actually identified "optimizing the customer experience" as the most exciting business opportunity. Instead, marketing teams can bring the results of listening at scale to collaborate on making business processes more customer-centered.

Work Management 100

Work Management Marketing Automation Services Marketing Management Customer Satisfaction 100

Only B2B

MARCH 15, 2018

See Also: 3 Demand Generation Trends in 2018. Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Let’s analyze 15 demand generation statistics that every demand marketer should know.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. If you haven’t already, take a deeper look at your content creation process, as well as your overall strategy, to see where improvements can be made.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

TrustRadius Marketing

JANUARY 29, 2019

This ubiquitous analogy represents the stages a prospective customer goes through on their buyer journey. This process of “widening the funnel” finds more potential customers, eventually leading to more sales. The funnel is helpful in visualizing the customer journey in specific steps. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

TrustRadius Marketing

JANUARY 29, 2019

This ubiquitous analogy represents the stages a prospective customer goes through on their buyer journey. This process of “widening the funnel” finds more potential customers, eventually leading to more sales. The funnel is helpful in visualizing the customer journey in specific steps. Your Old Pal: The Marketing Funnel.

Top of Funnel 97

Top of Funnel Marketing Funnels Ideal Customer Profiles Paid Search Agency 97

Hinge Marketing

OCTOBER 19, 2017

Brand design is the process that will take you from here to there. Brand design is the deliberate process of changing the way a firm is perceived in the marketplace. This process has both strategic outcomes , such as positioning and messaging, and visual outcomes , such as a firm’s logo, color palette and marketing collateral.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Design Service 88

SnapApp

DECEMBER 12, 2017

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . What are the 3 marketing automation trends you think will have the biggest impact on B2B marketers in 2018? . 30 Experts Discuss Top Marketing Automation Trends Heading Into 2018. . . Ann Handley.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Convert

NOVEMBER 17, 2021

It happened to Costco in 2019 on Thanksgiving and Walmart in 2018 on Black Friday. Buyers Will Be Shopping Holidays Differently Post Pandemic. Unlike the holiday sales trend of 2020 where pandemic restrictions kept people indoors, more buyers will be returning to stores and malls this year. Here’s How.

Conversion 52

Conversion Tips CMS Development eCommerce 52

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

DealSignal

MAY 3, 2018

Where data-driven marketing is going: Data, systems, and processes all geared to serve and fulfill the buyer journey–with the ability to track all the data across that journey, including your engagement points, broader buyer intent by account and demand center, as well as broader social and firmographic insights.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

KoMarketing Associates

MAY 17, 2018

Note: The following post is an overview of the presentation given at Digital Growth Unleashed 2018. . That also means ensuring you have the right content across the entire buyer journey. Take a look and see what trends you can pick out. It’s no secret I’m passionate about the customer experience and content.

Top of Funnel 172

Top of Funnel Digital Marketing Funnels Content Buyer's Journey 172

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Full Circle Insights

FEBRUARY 28, 2021

In addition to greater process efficiency, a single source of data truth shared by marketing and sales also allows the marketing team to invest resources more wisely. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Get Everyone on the Same Page.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

ATAK Interactive

JUNE 10, 2020

As marketing plays a bigger role in the greater buyer journey, marketers have started to rely on technological solutions to stay top of mind and maintain a competitive advantage. In 2018, the number of martech companies has grown from approximately 150 to 7,000. This trend comes as no surprise.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Industry CMS 97

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. In 2016, B2B buyers said that they were planning to make 55% of their work purchases online within 2018. Continue reading for our top seven digital marketing trends for 2018.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

ATAK Interactive

JUNE 10, 2020

As marketing plays a bigger role in the greater buyer journey, marketers have started to rely on technological solutions to stay top of mind and maintain a competitive advantage. In 2018, the number of MarTech companies has grown from approximately 150 to 7,000. This trend comes as no surprise.

Marketing Automation Services 78

Marketing Automation Services Work Management Marketing Management Industry CMS 78

DiscoverOrg

AUGUST 7, 2018

The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies.

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Tomorrow People

NOVEMBER 21, 2022

Note: This article was originally published in January 2018 and has been updated for comprehensiveness. In 2018, I wrote an abridged version of this article and predicted how content marketing will be shaped and transformed by emerging technology. Five years have passed since, and the trends mentioned are more relevant today than ever.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Note: This article was originally publish in January 2018 and has been updated for comprehensiveness. In 2018, I wrote an abridged version of this article and predicted how content marketing will be shaped and transformed by emerging technology. Five years have passed since, and the trends mentioned are more relevant today than ever.

Marketing AI 156

Marketing AI Paid Content Marketing & Strategy Marketing Strategy 156

Walker Sands

JANUARY 30, 2019

It not only amplifies every other marketing channel, but also comes in contact with multiple touchpoints on your customer’s buyer journey. Source: Spredfast’s 2018 Social Audience Guide. These social networks could play an increasingly larger role in B2B as millennials gain even more influence in the buying process.

Social Media 40

Social Media Media Brand Identity Branding 40

Convert

OCTOBER 4, 2022

The “Corn song” led to a series of corn ads and web copy to be rolled out, and it shows how quickly trends take over. Focusing only on conversion rate improvement might relegate A/B testing and experimentation to only one touchpoint of the buyer’s journey — the element you’re trying to optimize. Source: Statista.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

Adobe Experience Cloud Blog

AUGUST 3, 2018

Some of our advice from then still holds true, along with other new trends worth discussing. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy. Content Is Still King. Attribution Matters.

Multi-Touch Attribution 94

Multi-Touch Attribution Conversion Marketing Attribution Webinar Metrics 94

Content4Demand

NOVEMBER 1, 2018

Here is our countdown of the top-trending pieces and posts generating buzz and airplay this October in content marketing. Tracking buyers’ progress through the purchasing process is instructive and gives us helpful insights on how to close deals and make our marketing messages resonate. But it’s not very accurate.

Top of Funnel 59

Top of Funnel Forrester Content Marketing Proposals 59

Hubspot

OCTOBER 2, 2019

This trend of adopting different martech solutions has hit our customer base, too. In 2018, most companies spent about 30% of their marketing budget on technology -- with CMO's often driving more tech decisions than even CIOs. More and more martech solutions will pop up on this map next year, because marketers can't get enough of them.

CRM 75

CRM Work Management Marketing Management CMS Development 75

SnapApp

NOVEMBER 2, 2017

In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . The modern B2B buyer journey has become far more complex. . . MarketingSherpa found companies using buyer personas increased revenue by 171%. .

Top of Funnel 96

Top of Funnel Sales Management Lead Ranking Lead Scoring 96