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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

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Big Data Trends You Should Know About in 2018 [Infographic]

Marketing Insider Group

The term Big Data refers to the entirety of the process that information goes through for real-world application. In this post, we’ll briefly cover how big data got to where it is today and analyze the big data trends you should know about […]. This means that it encompasses data gathering, data analysis, and data implementation.

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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. We’ve compiled a list of our most-read sales blog posts of 2018 to kick-off your new year on the right foot. So, allow us to indulge. Let’s get started!

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2018 Sales Operations Predictions

InsightSquared

In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different. I took some time to hear from fellow sales operators about the biggest new trends and predictions for 2018 — here’s what they had to say.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. October 16, 2018 11 AM PST, 2 PM EST, 7 PM GMT If you are considering implementing account-based marketing, chances are you have also explored technology options.

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3 Mega-Trends from Litmus Live 2018

Litmus

The talks at Litmus Live 2018 ran the gamut. — Taxi for Email (@TaxiforEmail) August 21, 2018. — tvjames (@tvjames) November 9, 2018. As we’ve seen in our own research, email teams spend a lot of time in the production phase of the email marketing process. — Leonie Jonker (@LeonieOnline) August 21, 2018.

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

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