Remove benchmark
article thumbnail

Email Marketing Is Strong and Getting Stronger: 2019 Email and Mobile Benchmark Highlights and Trends

Martech Advisor

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

article thumbnail

Considerations for Creating a Digital Marketing Budget

KEO Marketing

There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018. The key here is to ensure complete transparency with your community. Take time to learn about the new technologies available to amplify your efforts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

TALKING PROGRAMMATIC WITH…ADSQUARE

AdSquare Audiences in Motion

Photo by Franki Chamaki on Unsplash David Fieldhouse : That’s right, we work with over 100 transparent data suppliers, crunch the data and put into segments and we are then connected pre-bid with most of the world’s largest DSPs. Firstly, standard age, demographics and interests which are Neilsen benchmarked. Secondly, location data.

article thumbnail

The Difference Between Content Planning and Content Strategy, and Why the Distinction Matters

DivvyHQ

Even the most well-crafted content strategy is doomed without a clear and transparent plan for setting it into action practically. This tends to be one of the foremost challenges for larger, more dispersed, or just plain busy content marketing teams.

article thumbnail

9 Sales Dashboard Examples That'll Help You Set Up Your Own

Hubspot

In fact, the 2018 Global Data Management Benchmark Report found that 52% of the organizations surveyed said data and analytics would be a key source of opportunity in the coming years. Trends (e.g., You can also compare your team's close rates to the rates from the previous reporting period or industry benchmarks.

article thumbnail

How to Implement an Effective Employee Advocacy Program

Marketing Insider Group

Then cultivate the growth in your employees and your brand that you want to see by staying on top of your benchmarks, improving your program as needed, and staying open to taking your employees to the next level. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand.

article thumbnail

Trekking Toward Tighter Enterprise Content Collaboration

DivvyHQ

Our 2018 Content Planning Report found that large companies were significantly more likely than small ones to list “gathering multiple teams for planning sessions” as a top barrier to content collaboration. So many collaboration pitfalls relate to lack of transparency into the “why,” and desired outcomes.