KEO Marketing

OCTOBER 2, 2017

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

KEO Marketing

AUGUST 24, 2016

Leading B2B Marketing Agency, KEO Marketing, Releases New Guide for Creating a Budget That Addresses Emerging Challenges. Leading business to business (B2B) marketing agency, KEO Marketing , understands that many businesses are beginning to plan their marketing budget for 2017.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Guidelines Budget Programs 48

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ).

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Vision Edge Marketing

JULY 26, 2018

In fact, it is the second primary responsibility after Marketing Performance Management of the Marketing Ops function for Value Creators. Source: Cooking Up the Best Marketing Performance , The 2017 Marketing Performance Benchmark Study. MarTech still accounts for as much as 20% or more of the Marketing budget.

Work Management 184

Work Management Marketing Management Practices Marketing Budget 184

KEO Marketing

OCTOBER 10, 2017

Digital marketing plans for 2018 will consume a large portion of most B2B companies’ entire marketing budgets. The ease of tracking and adjusting mid-campaign, the extensive reach, and the preference by consumers for digital communications, make digital marketing a high priority for 2018.

Marketing Budget Creation 54

Marketing Budget Creation Planning Marketing Plans Marketing Budget 54

KoMarketing Associates

SEPTEMBER 5, 2017

“The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Hinge Marketing

AUGUST 16, 2017

As you consider your marketing priorities for 2018, it’s important to take a close look at what’s really happening in the marketplace, and then invest in the activities that are going to position your firm for future growth. I’ll also provide you with five marketing planning tips to help you stand apart from your competition.

Planning 86

Planning Marketing Plans Marketing Budget Creation Tips 86

KoMarketing Associates

FEBRUARY 1, 2018

According to B2B research and advisory firm, SiriusDecisions, ABM adoption doubled in 2016 over 2015, and is slated to grow even more in 2017. ABM adoption is growing because the ROI can be very compelling, whether it’s more opportunities, increased deal velocity or better efficiency from existing marketing budgets.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. Here are some ideas to help you keep the peace and keep your content marketing team productive. Since 2017, empathy’s value in the workplace has been steadily on the rise.

Process 110

Process Marketing Budget Creation SME Content 110

Only B2B

NOVEMBER 27, 2019

Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

VisumCX

FEBRUARY 24, 2017

Additionally, 39% of organizations expect their content marketing budgets to increase over the next year. So while content creation continues to be on the rise for 2017, one must wonder if it is helping or hurting the overall customer experience? Let me explain further.

Marketing Automation Services 40

Marketing Automation Services Marketing Budget Creation Marketing Budget Budget Programs 40

B2B Marketing Directions

SEPTEMBER 20, 2020

The benefits of a strong B2B brand - and of investing in marketing programs that are specifically designed to build the brand - have been demonstrated in numerous research studies conducted over many years. This analysis covered 1,675 branding campaigns run on the TechTarget network from 2015 to 2017.

Lead Ranking 98

Lead Ranking Brand Identity Branding Allocation 98

Brandpoint

JULY 8, 2019

It featured workshops from industry-leading brands and strategists, and even had a keynote with comedian Tina Fey. 2017 Content Marketing World: Two-Part Series. 2017 SMBMSP #96. The 2017 annual Minneapolis/Saint Paul Social Media Breakfast (SMBMSP) was one for the books. There was something for everybody.

Conference 107

Conference PR Storytelling Public Relations 107

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. How ABM Differs from Traditional Lead Gen.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Hinge Marketing

OCTOBER 19, 2017

Brand design is the process that will take you from here to there. But many people don’t fully understand what brand design is, how it works and what it can achieve. What Is Brand Design? Brand design is the deliberate process of changing the way a firm is perceived in the marketplace. Brand Design vs. Branding vs. Brand.

Marketing Budget 88

Marketing Budget Marketing Budget Creation Design Service 88

Martech

AUGUST 19, 2022

Integrating your marketing technology stack into a unified digital ecosystem can be challenging and time-consuming. It can also be costly and frustrating without the right martech consultants to lead strategic and tactical road mapping and execution. Forging a mutually beneficial relationship between marketing and IT is vital.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Marketing Budget 109

Hubspot

APRIL 6, 2021

Below, let's review content marketing — the benefits of producing consistent, high-quality content, and how to measure success. According to the State of Inbound report, content creation is a top priority for 53% of marketers. Moreover, on average, content marketing accounts for 29% of B2B marketing budgets.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Only B2B

FEBRUARY 22, 2018

That means being able to run a lean business, maximize the potential of the marketing budget, and scale faster. Specifically, marketing automation can help in these areas, according to the world’s largest outsourcing portal, Upwork.com. Personalization through content marketing. Targeted marketing broadcasts.

Marketing Automation Services 96

Marketing Automation Services Budget Programs Marketing Budget Creation Enterprise Management 96

Strategic-IC

DECEMBER 22, 2017

Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year. 10 Account-Based Marketing Blogs to Kick Start 2018. Whether you’re new to account-based marketing or are already running a campaign, ABM is only set to grow in 2018.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104

KEO Marketing

NOVEMBER 7, 2017

Search Engine Journal surveyed over 200 industry professionals to create the “2017 State of Digital Marketing.” The report covers expectations in the coming year involving budget, strategic priorities, challenges, talent, and partnerships. Top strategic priorities include digital advertising and social marketing.

Marketing Budget 48

Marketing Budget Allocation Service Planning 48

Only B2B

MARCH 15, 2018

Marketers who document strategy are 538% more likely to report success than those who don’t and Marketers who document process are 466% more likely to report success than those who don’t. Key takeaway: It is important that you have a documented demand generation plan which fits into the bigger realm of your marketing plan.

Sales Management 81

Sales Management Lead Ranking Top of Funnel Demand Generation Agencies 81

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 3) Webinar benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

APRIL 10, 2018

How can marketers efficiently meet both buyer expectations and their own corporate objectives? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

SocialPilot

JANUARY 15, 2024

Marketers land 66% more qualified leads through video marketing. The time spent watching Instagram videos has increased 80% since 2017. Around 77% of marketers create video content for IGTV. Every year, marketers are increasing the budget for video marketing by 25%.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

The Lead Agency

JUNE 6, 2019

Social media marketing, the 3 words which have completely changed the landscape of B2C marketing forever, but where does this leave us B2B marketers and is it worthwhile including a social media campaign into the marketing mix? appeared first on The Lead Agency.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018.

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. That's why media planning is such an important step, as it helps you get the most out of your ads.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Webbiquity

MARCH 8, 2016

There are significant disconnects between the types of content buyers want and what marketers are (too often) delivering. Get more details on these insights and others in the 22 tantalizing content marketing stats and facts below. 8 Stats About Content Marketing Use and Trends. Marketing Think ). Stratabeat ). TNW News ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Engagio

JULY 18, 2018

Here’s an example of how you can think about which type of strategy to apply to a particular segment of your business: On average, 29% percent of the total marketing budget will be dedicated to ABM in 2018. We asked “ What % of your total marketing budget do you plan to dedicated to ABM in 2018? ”.

Account Based Marketing 78

Account Based Marketing Budget Programs Planning ABM 78

Envy

APRIL 29, 2018

Their challenge has progressed to muddier waters; figuring out how to market this already well-defined requirement and be heard in a space dominated by established and veteran vendors, carving out a new and nuanced message. In 2017, there were approximately 3.5 This is a marketing disaster. Setting the Scene.

CMO 83

CMO Allocation Marketing Budget Account Based Marketing 83

KEO Marketing

SEPTEMBER 22, 2016

How you choose to allocate funds for your marketing efforts depends on your company, industry, target audience and company goals. When you are planning your marketing budget, you want to consider the overall strategy. What growth strategy are you planning to pursue? Examine last year’s plan and metrics.

Cost 48

Cost Allocation Planning Marketing Budget Creation 48

SnapApp

JULY 26, 2018

Check out this snapshot I get from Google with a generic search for “marketing jobs.”. The diversity of marketing jobs available speaks to the evolving (and growing!) So You Want To Be A Demand Gen Marketer? Demand generation is also no longer about the quantity of leads, but their quality. Enter Google Analytics.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

KEO Marketing

SEPTEMBER 8, 2016

When assembling a strategy, many companies like to consider at least three scenarios that they can use to project both budget needs and expected results. For example: Lean Marketing Plan. Budget: 1 – 2% of your top-line revenue. Target Plan. Budget : 3 – 4% of your top-line revenue. Stretch Plan.

Budget Programs 48

Budget Programs Marketing Budget Marketing & Strategy Marketing Strategy 48

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. So you can reach and engage in-market buyers.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

The Mx Group

DECEMBER 5, 2017

CHICAGO (December 5, 2017) — The Mx Group, a digital and demand generation agency , has been named as one of the top marketing agencies in the U.S. for 2018 by Chief Marketer, a leading publication focused on the performance of Fortune 1000 marketers. Design and content. Demand gen and lead management.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Paid Search Agency Advertising Agencies 48

LeanData

JULY 13, 2020

Marketing budgets vary by company, but any marketer will tell you, no matter how much is allocated, it is never enough! Marketers are often tasked to do more with less, wear several hats, work with limited resources, generate pipeline, and demonstrate that the marketing team’s efforts had an influence on revenue.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Report Lead Ranking Marketing Attribution 52