Content Standard

FEBRUARY 27, 2018

In fact, compelling brand storytelling can be edgy, and it can help you differentiate your brand from the competition in positive ways. For decades, Bernie & Phyl’s television commercials featured the founders and a jingle familiar to most New Englanders: “Quality, comfort and price—that’s nice!”

Brand Identity 62

Brand Identity Branding Storytelling Work Management 62

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. Evernote: Seriously Playful: Hack Week 2016. The television series “ How Its Made ” says it all! CMI: Content Marketing World 2016. Start planning how to create video for your company now. We’ll help you get started. How can a good B2B video be characterized?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

RebelMouse

APRIL 18, 2018

At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. Their own take on "Tasty"-style videos lifted Bon Appetit's YouTube subscribers from 34,000 in 2016 to over one million today, and the extra reach is paying off. The Precarious Pivot to Video. book new shows.

Video Marketing 42

Video Marketing Marketing & Strategy Industry CMS Television marketing 42

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Standard

AUGUST 6, 2015

That ad spend is expected to grow another $30 billion in 2016 alone. And when it does, brand marketers will shift an increasingly large chunk of their $600B marketing budgets to sustainable storytelling. Why Brand Storytelling Is Different. Brand storytelling is different. The numbers make sense.

Paid Content 40

Paid Content Creativity Advertisements Advertising 40

Content Standard

JANUARY 9, 2017

From billboards to television ads, the campaign can be seen in both developed and emerging Apple markets : US, UK, France, Germany, Turkey, Russia, Brazil, China, Malaysia, and Thailand, to name a few.

Barriers 40

Barriers Marketing & Strategy Content Paid Search Agency 40

Contently

OCTOBER 6, 2016

The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. In June 2016, Facebook’s vice president for Europe, Nicola Mendelsohn, even predicted that Facebook would be “all video” in five years. Cisco isn’t the only one to make this move.

Advertising Agencies 147

Advertising Agencies Work Management Content Marketing Marketing Management 147

Digital Marketing World Forum

AUGUST 28, 2019

Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. Rachel King is the CEO of EditMate , a video curation software and service built for marketers. Hint: EditMate ).

Work Management 15

Work Management Marketing Management Advertising Agencies Curation 15

Adobe Experience Cloud Blog

APRIL 25, 2017

Steve asked James about how he thinks about creativity and storytelling, to which James replied that his methodology is less about the individual outputs (the video, the sketch, etc.) For example, you look at the rise of eSports (televised professional video game tournaments) but it’s actually the same.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Content Standard

JANUARY 31, 2019

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. How Streaming Content Built an Ecosystem of Storytelling. But what if instead of getting just one story, viewers could now experience stories within stories?

Storytelling 92

Storytelling Video Marketing Top of Funnel Multi-Channel 92

ClearVoice

NOVEMBER 30, 2021

She also covers the art of storytelling, a skill crucial for creating effective content. She shows how storytelling can create a relationship with your customers, reflect the values of your brand, and build a voice that differentiates you from your competitors. Like any good writer, she covers grammar, structure, and process.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Content Standard

JUNE 13, 2018

In the jarring 1991 series finale of Twin Peaks , a surreal murder mystery television show set in Washington State, Laura Palmer uttered the famous words, “I’ll see you in 25 years.” Fans were elated, and Lemonade was the highest-selling individual album in 2016. Image attribution: Pete Sekesan.

Marketing Strategy 76

Marketing Strategy Marketing & Strategy Cable Storytelling 76

Content Marketing Institute

JULY 20, 2018

The mission was daunting: to engage NASCAR’s fan base beyond the racetrack and win new fans among a generation that seems to watch any screen but television. The dedicated space – outfitted for easy production of everything from GlFs to livestreaming to long-form video – makes storytelling a breeze. 4-7 in Cleveland, Ohio.

Storytelling 54

Storytelling Advertising Agencies Broadcasting Distribution 54

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. It was the 2016 winner of the "Best Limited Budget Campaign" category. 4) BMA Awards.

Paid Search Agency 72

Paid Search Agency Paid Content Advertising Agencies Budget Programs 72

Hubspot

FEBRUARY 28, 2017

After rebranding as a camera company and launching Snapchat Spectacles in September 2016, marketers eagerly waited to hear what they would do next. announced its forthcoming partnership with A&E to produce "Second Chance," an unscripted reality television show about breakups on Snapchat. Source: Saturday Night Live via Snapchat.

Social Media 28

Social Media Facebook Media Mobile Advertising 28

Hubspot

NOVEMBER 7, 2016

In September 2016, a pop-up shop came to London, selling out of burgers in an hour. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. There’s no flashy light show or catchy theme song -- just solid storytelling that’s largely spread by word of mouth.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Hubspot

NOVEMBER 7, 2018

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. In 2016, advertisers had to pay $5 million for a 30-second spot during Super Bowl 50. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Broadcast / Cable TV Ad.

Paid Search Agency 70

Paid Search Agency Cost Per Thousand Ads Cable 70

Contently

DECEMBER 15, 2017

” The murdered officer, codenamed “Deep Throat,” was actually a fictional character in the Season 1 finale of the television show The X-Files. (He As of 2016, only 20 percent of Americans trust newspapers, per Gallup.) His dying words were, “Trust no one.” Distrust in the press threatens society.

Television marketing 148

Television marketing Case Studies Transparency Ad Agencies 148

Convince & Convert

APRIL 15, 2016

Visual storytelling is becoming an increasingly important aspect of the social web—and Facebook is well aware. YouTube is a video-sharing social network that is accessed by users 24/7 on the largest variety of devices, including tablets, phones, desktops, and televisions. Don’t forget to bookmark it!). Channel Icon and Channel Art.

Social Media 111

Social Media Paid Content Media Ideal Customer Profiles 111

Single Grain

FEBRUARY 10, 2020

Wondered if CTA and CTR were out-of-state television networks? In 2016, Google updated their algorithm to crawl and rank the mobile versions of websites instead of the desktop versions, so if your mobile site isn’t up to their standards, you could be in big trouble traffic-wise. Storytelling. Get A Free Consultation.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130