Remove 2016 Remove Ad Exchange Remove Storytelling Remove Television marketing
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February Social Media News: Weather on Facebook, SNL on Snapchat & More

Hubspot

After rebranding as a camera company and launching Snapchat Spectacles in September 2016, marketers eagerly waited to hear what they would do next. Source: Securities and Exchange Commission. announced its forthcoming partnership with A&E to produce "Second Chance," an unscripted reality television show about breakups on Snapchat.

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19 Brands with a Cult Following (And What You Can Learn From Them)

Hubspot

Sales for the bubbly drink have more than doubled over the past two years, but chances are, you won’t see a ton of LaCroix TV ads. Third, Instagram micro-influencers are smartly targeted with free products and other perks in exchange for featuring LaCroix in lifestyle images shared with their large following. 14) Life is Good.

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The Ultimate Guide to TV Ads

Hubspot

The following guide will acquaint you with the TV advertising industry and equip you with the tools needed to run your own TV ad. The ten-second ad cost less than $10 to create and was seen by 4,000 people on WNBT, a local channel in New York. Since then, TV ads have seen drastic changes, both in content and culture.

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A Handy Content Marketing Glossary of Terms

Single Grain

Wondered if CTA and CTR were out-of-state television networks? Also known as split testing, A/B testing refers to the process of testing two variations of one specific element on your website, landing page, ad, etc. So how do you know which of those marketing channels (blog, social media, emails, paid ads, etc.) A/B Testing.