Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Storytelling was a new concept to brand marketers (and video storytelling was not even on the radar). The Shift to Video Marketing.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Content Standard

AUGUST 6, 2015

Well, this year brands will spend an estimated $574 billion dollars on interrupt advertising , according to eMarketer. That ad spend is expected to grow another $30 billion in 2016 alone. And when it does, brand marketers will shift an increasingly large chunk of their $600B marketing budgets to sustainable storytelling.

Paid Content 40

Paid Content Creativity Advertisements Advertising 40

Contently

OCTOBER 6, 2016

The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. Time spent with digital video continues to rise, with over 224 million Americans expected to watch an average of 75 minutes of video a day by 2018, according to eMarketer. the blog post) to content marketing 2.0

Advertising Agencies 167

Advertising Agencies Work Management Content Marketing Marketing Management 167