ClickZ

FEBRUARY 21, 2020

With February widely regarded as awards season in the realm of pop culture, we thought we’d get on the act as well and recognize some of the leading personalities in the marketing technology sector. Katrina Lake, Werner Vogels, Max Wessel, Jay Richman, Melanie Deziel and Erin Rowles also honored in the list. Katrina Lake (Stitch Fix).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Content Standard

SEPTEMBER 24, 2015

My mind certainly wandered there as the week of INBOUND 2015 began, surrounded by hordes of attendees discussing KPIs, lead gen, and content marketing strategy. Key stakeholders will withdraw their support at crucial moments and pieces of content we thought would skyrocket will hardly produce one lead. Get Into the Ring.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Depth of content was lacking, and long-form digital storytelling was the answer. Deep breaths, everyone.

Storytelling 59

Storytelling Thought Leadership Ideal Customer Profiles Curation 59

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Social Signals.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. Is your company one of them? Which Social Media Channels Do B2B Marketers Use Most?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

SEPTEMBER 14, 2015

— dennis kardys (@dkardys) September 8, 2015. – Brené Brown (Researcher and Storyteller). "If — Rebekah Radice (@RebekahRadice) September 9, 2015. andream_russell) September 9, 2015. — Douglas Burdett (@ArtilleryMarket) September 10, 2015. . – Seth Godin (Best Selling Author).

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

Content Standard

JANUARY 21, 2016

When I log into Skyword today, with the new integration of GA into Skyword Analytics , I don’t see a jumble of data; rather, it’s a collection of neatly organized containers ready to be packaged into reports or sent to our big-screen marketing dashboard. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

When I log into Skyword today, with the new integration of GA into Skyword Analytics , I don’t see a jumble of data; rather, it’s a collection of neatly organized containers ready to be packaged into reports or sent to our big-screen marketing dashboard. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. They also publish some of the leading research on content marketing every year that influences and defines content strategy across organizations.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

LEADership

JANUARY 6, 2015

I am now firmly in a position to say loud and clear to 2015—Bring it On! Here are some resolutions I recommend for your B2B lead generation playbook to help you make 2015 the best year ever. Revisit these Tips to Refresh Your B2B Lead Generation. Make Storytelling the Basis of Your Content Strategy.

Lead Generation 40

Lead Generation Lead Scoring Lead Ranking Generation 40

Kabbage

NOVEMBER 9, 2016

The Best Marketing Blogs of 2015. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. They also publish some of the leading research on content marketing every year that influences and defines content strategy across organizations.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. https://www.crunchbase.com/organization/skyword. https://www.crunchbase.com/organization/kapost.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

EveryoneSocial

MARCH 19, 2020

Where employee activation is helping: Increased and improve brand reputation Helps attract more top talent Employee retention increases Authentic storytelling More sales and marketing results. In 2015, 3.9 When employees are sharing and creating for external use, it helps drive more brand reach, leads, and web traffic.

Social Media 87

Social Media Activities Media Distribution 87

The ROI Guy

JULY 15, 2015

We think the decline goes beyond just currency, pointing to a major "sea change" in technology purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy if you don’t adjust to the changing landscape. Sources: Gartner Says Worldwide IT Spending to Decline 5.5%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 65

CMO Linkedin Enterprise Management Press 65

Hubspot

MAY 21, 2019

One day we’re creating pillar pages and topic clusters to please the Google gods, and then the next, we’re overhauling our entire social strategy because another Facebook algorithm update will flatten our organic reach even more than before. That said, trends come and go every year, but we believe the seven covered below are here to stay.

Trends 78

Trends Word of Mouth Paid Search Agency Storytelling 78

ClearVoice

SEPTEMBER 4, 2020

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( “Near Me” searches have risen 900 percent since 2015. The leading mobile app category is digital audio, with Americans utilizing 50 minutes on mobile apps per day. Content marketing statistics for lead generation.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Hubspot

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. We have more reach and a larger new follower group there, so it leads to more conversions. Source: Digiday. Until we get to 1.5 Fossil isn't alone. 5) Fossil @fossil.

Brand Identity 101

Brand Identity Branding Planning Paid Search Agency 101

KoMarketing Associates

MAY 5, 2015

The primary objective is to make connections with leading-edge organizations (manufacturers, distributors, and industry publications) with the end goal of creating blog post content that captures key trends, challenges, and innovations happening in the space. Another tactic is to do the research yourself.

Education 120

Education Tactics B2B Marketing Practices 120

Valasys

FEBRUARY 28, 2020

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. billion in 2015 to $4.0 According to Cintell , Companies that exceed the lead & revenue goals were 2.2 billion by 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Content Standard

APRIL 12, 2019

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. They also needed to better understand what their audience wanted from them.

Enterprise Management 84

Enterprise Management Content Marketing Brand Identity Branding 84

Convince & Convert

FEBRUARY 1, 2016

Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. 2015 was the year of tracking and analyzing the buyer experience and mapping the customer journey. Journey Mapping. Much like the the Gen Z customer, journey mapping is introspective. Explicitly ask them to share.

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 52

CMO Linkedin Enterprise Management Press 52

Brandpoint

MAY 7, 2019

Additionally, 40% of respondents cited a lack of knowledge and training regarding content marketing as another struggle they face in their organization. Forty-four percent of financial marketers say that staying consistent across all channels is a major challenge that their organization faces. Keeping Up with the Competition.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. Over the last twenty years, Shannon has worked at five of the world’s leading technology companies: Intuit, Yahoo!,

CMO 50

CMO Linkedin Enterprise Management Press 50

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Internal Communicators face a similar information challenge inside of an organization. Certain information inside an organization must remain confidential. are “actively disengaged” ( Gallup, 2015 ). Sales metrics.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Content Standard

APRIL 13, 2015

Modern-day content strategy began as an SEO-driven approach aimed at bringing organic search traffic to a specific destination. Ultimately, brands expected this strategy to generate sales, and for a while the strategy paid off big time for organizations. The Slow Rise of Content. The Maturation of Content.

Marketing AI 40

Marketing AI Content Marketing Storytelling Content 40

Content Marketing Institute

JULY 6, 2018

The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. REI also developed a $1 million grant to support nonprofit organizations that create outdoor opportunities for women. In 2015, the REI Foundation made a $1.5 Decide to lead.

Content Marketing 104

Content Marketing Planning Work Management Paid Search Agency 104

Hubspot

FEBRUARY 24, 2015

As a CMO in 2015, you’ve got to be able to find the right data to effect change within your organization, make an impact with your target audiences, and bring that data to life in ways your business understands. 3) Be a Storyteller and a Storymaker. What skills do you think are essential to CMOs in 2015?

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

SnapApp

APRIL 2, 2018

Data from a 2015 Gallup poll of admissions directors showed that 58% had not yet filled their fall class rosters by the usual May 1st deadline. The college marketing and admissions department, much like any traditional marketing and sales department, is responsible for driving lead generation, conversions, and ROI for the organization.

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

DivvyHQ

SEPTEMBER 14, 2017

This peer recognition brings DivvyHQ one step closer to its goal of being the leading content marketing solution in the world. “We About DivvyHQ: DivvyHQ, makes it incredibly easy for global marketing and content teams to get organized, plan, produce and publish high-quality content more efficiently. 500 company.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Content Standard

APRIL 15, 2015

Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. In 2015, we here at Skyword have worked together with our partner Traackr to identify thought leaders at noteworthy enterprise software brands who are focusing on brand storytelling.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Adobe Experience Cloud Blog

OCTOBER 20, 2017

Popular digital marketing channels include the company website, organic search, paid search, social media, and email. An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. But digital technology is evolving at a rapid pace, and taking everything else with it. Michael Brenner.

Paid Content 134

Paid Content Paid Search Agency Advertising Agencies Work Management 134

DivvyHQ

SEPTEMBER 14, 2016

” DivvyHQ Co-Founder, Brody Dorland , said the Audience Choice award brings DivvyHQ one step closer to its goal of being the leading content marketing solution in the world. “We CMI, a UBM company , is a 2012, 2013, 2014 and 2015 Inc. For more information, contact DivvyHQ at contact@divvyhq.com. 500 company.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Marketing Insider Group

OCTOBER 12, 2015

For 2015 , I predicted that content would be seen as a strategic asset across the enterprise. I felt strongly that video and visual content would dominate the consumer landscape as brands focused more on entertaining and informing their customers through visual storytelling. Well those last bits didn’t really happen.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100