Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Anduril (defense software/autonomous vehicles), Palantir (A.I. Messaging and targeting must reflect that.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

SmarkLabs

JANUARY 12, 2023

Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales. CRM software is a system for managing customer relationships. In 2014, when HubSpot CRM was first released, most CRM systems were pretty complicated and manual to use.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 According to Sirius Decisions, 75 percent of those that own marketing automation state they are not getting the full value from it. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

LEADership

AUGUST 13, 2015

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014, this was 55% of the interactions.” . For B2B marketers, this problem is particularly complex and challenging. That is a prediction 1 by analysts at Gartner, Inc.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Avitage

MARCH 17, 2014

Most business enterprises engaged in B2B selling have adopted content marketing as “the only marketing there is.” ” (Seth Godin) It is reported to be the top B2B marketing priority for 2014. Content marketing has evolved as new tactics. This is why we say: Content is a strategic imperative.

Organization 120

Organization Enterprise Management Cross-Selling B2B 120

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. DemandGen: Sales & Marketing Relationship Counselor. DemandGen created an assessment to get their audience thinking about how strong their sales and marketing relationships are. Innovation Enterprises: What Type of Big Data User Are You?

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

ANNUITAS

JANUARY 14, 2013

The market is maturing as marketing’s strategic role in the enterprise is growing as demand generation is top of mind for organizations. While I am a believer in what technology can do to help enable an organization, what if the focus on the technology is the wrong focus all together? Fournasie Marketing Group.

Enterprise Management 100

Enterprise Management Marketing Management Demand Generation Paid Search Agency 100

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. Which solution will suit your needs? For us, “best” means a solution that works for the organizer and its goals. Three buckets of virtual event solutions. Webinar solutions. This is both an opportunity and a burden.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Content Standard

JANUARY 12, 2016

Skyword surveyed 190 B2B and B2C US marketers at enterprise organizations (500+ employees) in partnership with Researchscape International. In the report, we explored whether or not marketing teams at large companies were restructuring their teams or if they were continuing to invest in traditional marketing approaches.

Enterprise Management 40

Enterprise Management Stats Research Studies 40

Martech

FEBRUARY 10, 2022

For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. But even if they don’t, they can use this time to draw attention to new messaging, or to achieve other marketing goals. Short form social engagement by Ricola.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 90

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketing automation drives a 14.5%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

The ABM Agency

JULY 29, 2020

What you’ve heard is true: Account-based marketing is the gold-standard for B2B marketing in 2020. If you’re not already going after specific, high-value accounts with personalized messaging , there’s no way you’re getting a competitive ROI from your marketing department. Getting Your B2B Marketing Team On Board .

Account Based Marketing 52

Account Based Marketing Paid Search Agency B2B Marketing Enterprise Management 52

Content Standard

OCTOBER 9, 2014

The kind of advice that leads someone to quit a current job, guides a young person to his or her calling, or persuades a friend toward one company over another? Today, I realize that outlining content marketing imperatives is a huge burden. Early this year, readers of the Skyword blog came looking for content marketing imperatives.

Search Marketing 40

Search Marketing Planning Content Marketing Enterprise Management 40

DivvyHQ

SEPTEMBER 14, 2017

Content marketing software solution wins Audience Choice Award for second consecutive year, and named No. 1 overall content marketing software platform at Content Marketing World, the world’s largest industry convention. ” Joe Pulizzi, The Godfather of Content Marketing. Kansas City, MO – Sept.

Enterprise Management 42

Enterprise Management Marketing Management Peer-to-peer Planning 42

Hubspot

MARCH 23, 2020

In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Undoubtedly, online tools and experiences are an integral part of a modern marketer's role. In 2020, there will likely be a rise of virtual conferences.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Valasys

MARCH 18, 2019

LeanData®, an enterprise Revenue Ops solution, announced on March 18 th 2019, the procurement of $27.5 According to him, many of Tenaya Capital’s portfolio companies use LeanData’s solutions in order to generate greater revenue through their go-to-market efforts.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Correlation 49

Aberdeen

JUNE 20, 2018

Why do so many BI software companies choose this path? The positioning map below reflects our analysis (June, 2018) of the messaging found on websites of BI vendors. As you can plainly see, the bulk of vendors are clumped around the “Insights” axis. Here we have boiled down the stated positioning to its core concept.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Envy

OCTOBER 1, 2017

Account-based marketing (ABM) or inbound marketing, which way should you go? With all the confusion surrounding account-based marketing and its somewhat complicated relationship with the inbound approach, we thought this explainer article was way overdue. ABM vs. the Inbound Marketing Approach. Reasons to Use ABM.

Account Based Marketing 113

Account Based Marketing B2B Marketing Planning Enterprise Management 113

ANNUITAS

AUGUST 27, 2015

With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1% What’s happening?

Top of Funnel 100

Top of Funnel Relevance Lead Ranking Lead Scoring 100

ClickZ

JULY 21, 2023

Target promotes Lisa Roath to Executive Vice President and Chief Marketing Officer Lisa Roath previously served as Senior Vice President of food and beverage merchandising. By emulating Roath’s approach, businesses can foster sustainable long-term growth and stay ahead in today’s competitive market. #2.

Merchandising 98

Merchandising Amazon Fulfillment Lead Ranking 98

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. Thousands of organizations use Okta’s platform to work faster, boost revenue and stay secure. The report named Okta as one of the top leaders in the space.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

DivvyHQ

SEPTEMBER 14, 2016

Fans and users vote DivvyHQ as the best content creation, workflow, and experience platform at international meeting of 4,000 content marketers. Fans and customers of DivvyHQ supported and voted in the first-ever audience choice contest ahead of CMI’s Content Marketing World convention held on Sept. Kansas City, MO – Sept.

Enterprise Management 44

Enterprise Management Work Management Marketing Management Content Marketing 44

Seismic

MARCH 21, 2019

That’s why this Women’s History Month, we’re recognizing the women we admire for innovating, enabling and leading the business world toward a better tomorrow. Alexandria McCarthy – National Marketing Director, Brinker Capital. Amanda Halabi – Senior Manager, Organizational Change Strategy, Cognizant.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Use social media to generate leads and connect with prospects.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

ANNUITAS

AUGUST 12, 2014

In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. Q: What does the Chief Strategist for THE content marketing resource do on a daily basis? How to show progress with Content Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 The LeanData product suite is comprised of 2 solutions.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Sunnyvale, CA, March 25, 2014 : LeanData, Inc. a startup focused on lead management software announced today that it has secured $5.1 The LeanData product suite is comprised of 2 solutions.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Content Standard

OCTOBER 26, 2015

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. – iframe –> This mini-rant leads me to Trend No. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This same hesitation applies to the products we buy and the services we use.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

APRIL 30, 2015

As a marketing practitioner, you’re charged with leading innovation at your organization, sometimes as part of a team, while other times on your own. Skyword’s clients and prospects often ask us about selling content marketing within an organization. Know Your Audience. Recognize the Need.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

Content Standard

OCTOBER 26, 2015

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. – iframe –> This mini-rant leads me to Trend No. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This same hesitation applies to the products we buy and the services we use.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48