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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. I wasn’t a math major, but if everything is going up, what is going down?

Planning 145
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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. Check out our Twitter and Facebook banners below. While this can save time and resources, it’s dangerous to just “set it and forget it”. Posting exclusively about products. Not measuring ROI.

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What is Negative SEO?

SmartBug Media

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. You may need to enable caching, remove resource-hogging plugins or add-ons, optimize your image sizes, get rid of excess code, or take steps to block spammer activity. Speed up your website loading time. Negative SEO happens.

SEO 66
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How To Build a Better Marketing Budget

Hinge Marketing

Banner ads? It’s clear that for most firms SEO is likely to be a better investment than banner ads. When you do select a marketing strategy be sure to give it enough resources to be successful. For example, don’t plan to exhibit at a conference unless you have put in resources to adequately prepare and follow-up.

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Pressure

Content Standard

In 2014, Nielsen revealed Q4 numbers in its Total Audience Report that showed adults watched 13 fewer minutes of pay TV year-over-year. Similar to television advertising, banner ads were born out of necessity on a medium that grew much faster than many had expected. More than that, banner ads have perverted the content itself.”.

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What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

Instead of leveraging a set of broad-reaching programs designed to touch the largest possible number of prospective customers, an ABM strategy focuses marketing and sales resources on a defined set of targeted accounts and employs personalized campaigns designed to resonate with each individual account. Benefit 2: Reduced Resource Waste.

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Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

Hubspot

78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google's data and research from the 2014 holiday season. Download more holiday marketing resources to help your business succeed this season from HubSpot's #HolidayHub. Let's take a look. 1) Free People.

Design 28