Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Please Support Our Sponsors. That’s right.

Television marketing 131

Television marketing Social Media Curation RSS 131

ClearVoice

JULY 27, 2023

Then, the world receives them — and hopefully, they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest and expresses your purpose. Slogan examples Take Miller Beer of the 1950s dubbing their product “ The Champagne of Bottled Beer.”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

ClearVoice

APRIL 17, 2019

Then, the world receives them — and hopefully they elevate public awareness of a brand or product in just a few powerful words. A slogan encapsulates how your brand or product differs from the rest. Take Miller Beer of the 1950s dubbing their product “ The Champagne of Bottled Beer ” — did it necessarily deserve the title?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Adobe Experience Cloud Blog

MAY 23, 2014

Despite all this, the airline had firmly established itself as a profitable player in European aviation, transporting over 81 million people in 2013. To facilitate this, the company has expanded their marketing team, launched a new website, established a social media presence, and produced new television advertisements to support the change.

Multi-Channel 48

Multi-Channel Cross-Selling Allocation Marketing Automation Services 48

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? But the rise of social media and mobile devices have shifted this somewhat. Instant Articles offer mobile users content from top publishers that loads up to 10 times faster. Newsy content can go a long way on social media. Native Ads.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

APRIL 25, 2011

What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application. However, mobile marketing is much bigger. Here are 10 ways to incorporate mobile technology into your marketing strategy: 1. Mobile Commerce.

Mobile Marketing 28

Mobile Marketing Webinar Metrics SMS Mobile Advertising 28

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. You don’t have access to the same advertising resources as say “British Airways.”.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

SEPTEMBER 26, 2014

Not all advertisements are disruptive and annoying. This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Sprout Social

JANUARY 28, 2020

If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan of action. Read on for our walkthrough of Instagram advertising, why it’s a great strategy for your business and how to create your first ads. What is Instagram advertising?

Paid Search Agency 138

Paid Search Agency Advertisements Advertising Ads 138

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. B2B Marketing ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). ” ( Experience: The Blog ). DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Contently

FEBRUARY 1, 2019

Rishad Tobaccowala, chief growth officer at Publicis Groupe, told the crowd at Industry Preview that today’s kids learned the language of the internet from streaming services, social media, and mobile gaming. Their friends retweet Wendy’s and Arby’s memes, and they hear YouTubers hock products at them constantly.

Ethics 168

Ethics Youtube Paid Search Agency Social Media 168

Crimson Marketing

AUGUST 16, 2013

It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Your customers are not just on the web or watching television, more than likely they are using both at the same time. Try out a mobile strategy. Offer onsite mobile coupons.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Buffer

JANUARY 2, 2019

Brian : Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. Amazon and eBay show products similar to the ones you’ve bought before.

Social Media 111

Social Media Trends Marketing AI Media 111

Hubspot

NOVEMBER 7, 2016

Third, Instagram micro-influencers are smartly targeted with free products and other perks in exchange for featuring LaCroix in lifestyle images shared with their large following. It’s been said that your brand is more important than the product or service you sell. Branding Best Practice: Discover Where Your Audience Hangs Out.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Sprout Social

SEPTEMBER 22, 2016

For example, in 2013 DiGiorno Pizza live-Tweeted a highly-anticipated Sound of Music live television event with odd and somewhat-related Tweets. — DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. Over the past few years, Twitter continues to improve its analytic features for advertisers, marketers and the general public.

Twitter 91

Twitter Ideal Customer Profiles Impressions Profiling 91

Hubspot

NOVEMBER 12, 2015

Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor.

Examples 28

Examples Product Television marketing Ad Exchange 28

Webbiquity

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. The latest version of this video provides a wealth of B2B-related stats, including: 83% of buyers no longer trust advertising (but most do trust recommendations from other users online). 92% of B2B buyers use online resources to research products and services.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing. But (isn''t there always a but ?).

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Single Grain

APRIL 28, 2020

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. 1) Mobile Monkey. This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. 2) Single Grain.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Adobe Experience Cloud Blog

APRIL 8, 2014

The evolution of marketing has historically been measured in decades: 1900s – 1920s: Marketing is focused on product attributes. Today’s buyer is everywhere — on the web, on social, on mobile, on email. Our mobile devices broadcast where we are and where we are going. 1920s – 1950s: A spotlight on selling emerges.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Paid Search Agency 48

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. SaaS software can be accessed from any desktop computer, laptop, tablet or mobile phone. 12 Best SaaS Marketing Tactics for Business Growth.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94