Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. This type of setup is something we will probably see more often as social media becomes less specialized and more integrated into businesses as a whole. 69% of marketers expect to put the most increased efforts into YouTube in 2013.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. But what good is it if you haven’t identified the measurements that matter for your business.

Course 80

Course Planning Work Management Peer-to-peer 80

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. In response, brands are changing their business models and their advertising to go with it.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Content Standard

JULY 2, 2016

This trust in the audience, as well as many other narrative techniques , contributes to the exceptional storytelling rendered in Casablanca. Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. What happens from there?

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

Content Standard

JUNE 15, 2015

In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Coincidently, December 2013 was when my sense of time-shifting first started, only to be exacerbated during the great Facebook Video land grab of 2014. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. A successful social marketing strategy should be integrated with your business goals and target audience. Focus on Storytelling. Nowadays a lot of that conversation is taking place online.

Social Media 90

Social Media Class Word of Mouth Media 90

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. At Contently, we get thousands of inbound requests each month from businesses that want help with content marketing. Breakthrough storytelling. A regular YouTube video of someone playing a guitar wasn’t interesting. But the warning signs are clear.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

OCTOBER 22, 2016

Session How Smart Businesses Spin Extraordinary Success from Ordinary Marketing. And they need to pass that content to their sales teams, equipping them for successful conversations and ultimately closing business. Sales prospecting and business development. Business goals, overall marketing goals, regional goals.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Marketing Insider Group

JANUARY 6, 2020

And if you’re looking for great keynote speakers for your next business conference or marketing event, feel free to contact me about my availability. As well as the chance to meet new people and share ideas, you’ll take away practical advice that you can take back to use in your business right away. Digital Summits. Digitalsummit.com.

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Outbrain

DECEMBER 8, 2022

Consumers everywhere are tuning in on YouTube to watch the latest Christmas ads from brands halfway across the world. There is one thing that the best Christmas commercials all have in common: effective storytelling. Storytelling takeaway: A great story does not have to be a long one. National Lottery.

Storytelling 26

Storytelling Paid Search Agency Advertising Agencies Amazon 26

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. The most interesting aspect of influencer marketing to me is that it’s a practice being used by businesses of all sizes.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

This is the second-to-last installment of my 6 trends to watch in content marketing series, and follows articles on content promotion , interactive storytelling , episodic content , and fringe social media platforms. The most interesting aspect of influencer marketing to me is that it’s a practice being used by businesses of all sizes.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Hubspot

MAY 29, 2015

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Between 2012-2013, 608 baby Kales were born. And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? So how can businesses prevent an idea from flopping?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

ClearVoice

MAY 15, 2020

The foundational skills of storytelling, knowing your audience, and making authentic content will always be the baseline to attract viewers. Tips: “Facebook and YouTube have incentivized live video. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. Being a one-man band.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Contently

APRIL 20, 2017

Most YouTube ads, for example, are skipped as soon as possible by millennials—assuming they’re even watched in the first place. For these companies, the move is just part of adapting to a new digital landscape that rewards immersive storytelling experiences. Finance firms aren’t the only thing millennials tend to mistrust.

Top of Funnel 153

Top of Funnel Brand Identity Branding Ad Building 153

Content Standard

MAY 4, 2015

As you continue building your content marketing output and seek to further expand your audience through digital storytelling efforts, you’ll find you already have a sizable contingent of well-established followers: your loyalists and champions. Think of that bigger, deeper picture as you focus your own digital storytelling efforts.

Storytelling 40

Storytelling Television marketing Marketing Proposals Class 40

Convince & Convert

OCTOBER 18, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Michael’s first book, Smart Business, Social Business: A Playbook for Social Media in Your Organization , was a call to action for business: attention all brands – become social for the sake of becoming social !

Paid Search Agency 133

Paid Search Agency Skype Social Media RSS 133

Contently

MAY 25, 2016

million YouTube subscribers about a new way for them to contour their faces. Shortly after, the excitement over mobile storytelling spread to communities in the U.S. The business of storytelling. Or maybe you think about the 17-year-old Vine kid pranking his friends at a 7-11. But what you really mean is a blogger.

Paid Search Agency 112

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 112

Martech Advisor

MARCH 6, 2020

businesses are owned by women, and 19% of software developers, 53% of financial services workers and 40% of physicians and surgeons are women. According to Statista , Facebook, YouTube, Instagram, and Pinterest have the highest female internet users in the U.S. 94% of 15- to 35-year-old women shop online for over an hour a day.

Paid Search Agency 75

Paid Search Agency Planning Advertising Agencies Multi-Channel 75

Hubspot

SEPTEMBER 5, 2018

Drive potential customers to your business. Advertising is one of the oldest segments of business, save for currency and trade. Incidentally, the ad also mentioned the slave owner’s shop — a rug business — which inherently advertised his storefront, too. 1922 : Radio ads are born, and businesses purchase 10 mins for $100.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Outbrain

JANUARY 10, 2019

Podcasts have truly granted many of us sweet serenity from the chaos of littered inboxes, busy media outlets, and not enough time in the day to stay on top of it all. Joined by Eric Siu of Single Grain, the Marketing School podcast provides quick tips to take your business to the next level right away. Everyone Hates Marketers.

Advertising Agencies 54

Advertising Agencies Planning Copywriting Paid Search Agency 54

SpotMe Blog

MAY 4, 2021

Opex Week: Business Transformation World Summit. Encouraging businesses to adapt to the ever-changing work environment, OPEX Week offers discussions, debates, and demonstrations to help attendees navigate uncharted territory. USML Business. International Association of Business Communicators (IABC). April 26-29.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Hubspot

NOVEMBER 7, 2016

businesses collectively lose about $41 billion dollars each year because of bad customer service. (I The brand holds five million YouTube subscribers captive for talks that average 20 minutes in length. There’s no flashy light show or catchy theme song -- just solid storytelling that’s largely spread by word of mouth.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 I was just wondering what.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Content Standard

FEBRUARY 9, 2015

We’ve become obsessed with consuming storytelling content across dozens of new media platforms , even when the core concept behind what we’re reading has been repeated dozens of times. Vice Media released a report filmed inside a Chinese bitcoin mine via Discover before releasing it on other platforms like YouTube.

Social Media 40

Social Media Media Advertising Agencies Paid Search Agency 40

Hubspot

MARCH 19, 2013

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), If you’re not using HARO (Help A Reporter Out), you could be missing out on dozens of relevant article opportunities every year to pitch your business. What to do to compensate for that disparity?

Public Relations 28

Public Relations Thought Leadership PR Marketing & Strategy 28

Hubspot

MAY 15, 2013

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the basics of advertising -- all of which are interesting topics and core to the history and relevance of modern marketing. New School: Got a Story?

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Vidyard

FEBRUARY 27, 2020

Consider for a second, that when that decade started, YouTube was equivalent to a kindergartener, not yet the world’s second largest search engine. The Evolution of Video Storytelling. In the 2010s, businesses finally started to see the potential it held for later on in the buying cycle. The Expansion of Video Beyond Marketing.

Trends 149

Trends Video Marketing Top of Funnel Best Practices 149

Single Grain

APRIL 28, 2020

A digital marketing campaign is an online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions. MobileMonkey , a Facebook messenger chatbot for businesses, certainly practices what they preach. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. The Lesson.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later. If you can't get leads through your mobile website, you'll miss out on a lot of business opportunities. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. An agency will check the search volume of different keywords relating to your business.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. An agency will check the search volume of different keywords relating to your business.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing is different from traditional marketing, because you’re selling digital products to fellow businesses. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. An agency will check the search volume of different keywords relating to your business.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Content Standard

AUGUST 10, 2018

“The two things we want to feature this year in our storytelling are how women are voting and how they’re running for office.” The multi-part video project fuels further social conversation through featured playlists on the brand’s YouTube channel.

Activities 47

Activities Advertising Agencies Paid Search Agency Planning 47

Hubspot

APRIL 27, 2016

The folks at Everlane use Snapchat as kind of a backstage pass into their ecommerce business, their events, and their culture. On #TransparencyTuesday, for example, they use Snapchat to record a walkthrough of their business or factories. 3) General Electric. pic.twitter.com/QblOWLOv2x — Warby Parker (@WarbyParker). April 19, 2016.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28