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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google, for instance, updated its algorithm 3,234 times in 2018 to meet user needs (emphasizing the "optimization" part of SEO). In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Let's take a look at several UX SEO best practices. Augmented Reality. Video Content.

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5 Action Items from #SMX Advanced 2013

KoMarketing Associates

From authorship to technical SEO to paid social tactics, the conference covered all aspects of search. The first session of Day 1 was the “Periodic Table of SEO Ranking Factors” and Jenny Halasz gave a very good presentation about the importance of sound site structure. Chrome and Google Analytics had no impact on indexing.

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For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await

KoMarketing Associates

B2B industrial companies are increasing their online marketing budgets in 2013 and into next year, with an emphasis on search engine optimization and content creation. These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Here’s What We Learned About SEO.

Adwords 152
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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Here’s What We Learned About SEO.

Adwords 120
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Legacy B2B Content: When to Refresh, Redirect, or Remove

KoMarketing Associates

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. For content that holds less SEO value (such as gated assets), audit for brand messaging purposes. Consistent Brand Messaging & Authority.

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The Ultimate Guide to Building a Website Redesign Strategy

Hubspot

If you don’t have access to this information, I recommend adding tools like Google Analytics and HubSpot’s Marketing Analytics for better tracking and visibility into your website's performance. To enhance current SEO rankings for important keywords. Save time and rank higher on Google with our free on-page SEO template.