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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot

Your favorite graphic design software or AI tool may just be a unicorn startup dazzling in plain sight. Since the term‘s inception in 2013, they’ve attracted immense attention and praise; there's even a reality television show called Unicorn Hunters that capitalizes on this public fascination. Unicorns are extraordinary creatures.

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The 6-Step Unicorn Startup Blueprint: How Tech Superstars Break the Mold

Zoominfo

Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?

Startups 182
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Top Brewers Place Their Bets On Craft Beer

Kapost

STARTUPS SHAPING THE FUTURE OF FOOD. Join us to take a look at the high-momentum startups and forward-thinking investors disrupting the food and beverage sector. Together, the world’s 6 largest brewers have made 55 acquisitions and 10 investments in the private market since 2013. Food & Beverage Startups.

Startups 105
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VIDEO: MKT1 Chat - Designing & managing your website

MKT1

If you are at an early or growth stage B2B startup thinking about hiring a design agency, updating your website, getting started on marketing take a listen (or read the transcript). Me, Emily Kramer - Former Head of Marketing at Asana from early 2013 to late 2016 Read more

Design 52
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How Hyper-Targeted Marketing Helped Zola Take Over the Wedding Industry

Unbounce

After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Meet Ari Gayer and Shivanie Barapatre, core members of the customer acquisition crew at Zola.

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube.

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. There will be more acquisitions. People are absolutely spending money on this. CrunchBase.