article thumbnail

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. As always, market strategically. Happy New Year! Substance is king.

Planning 100
article thumbnail

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

New Incite is available as an outsource resource to manage and direct B2B marketing planning, project implementation, and results tracking. As your B2B CMO for Hire, we conduct regular marketing meetings and advise your staff just as if we were full-time Chief Marketing Officers. B2B Inbound Marketing System Design.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? But, the following guidelines may help: Continue to grow your opt-in contact list. Image via Wikipedia. What You Can Do.

article thumbnail

How to get more with a marketing mix

Tomorrow People

But is your marketing strategy lacking the marketing mix? Ask yourself these four questions to assess whether you could be getting more with a real marketing mix. Is this a marketing mix or a marketing mix up? How many channels do you use to market your services or products? Download your copy now.

article thumbnail

44 Important Marketing Productivity Statistics

Zoominfo

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. Let’s get into it!

article thumbnail

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

article thumbnail

Marketing Technology: Cross the Chasm with the Right Beta Customer

B2B Marketing Traction

Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. Marketing Audits.