The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.

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Lead Generation Social Media Allocation Marketing Qualified Leads 100

ViewPoint

SEPTEMBER 29, 2015

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association.

Account Based Marketing 120

Account Based Marketing Lead Generation Marketing Management ABM 120

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

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Planning Analytics Enterprise Management Work Management 322

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. And one day soon, you will be asked to justify your budget.

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Lead Generation Sales Management Lead Ranking ROI 100

ANNUITAS

JANUARY 10, 2011

Happy 2011! Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. In your view what will 2011 bring for B2B Marketers? I think you need to think about that in a 3:2:1 ratio.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

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Hubspot Enterprise Management Work Management Marketing Management 28

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. Lead scoring. Lead nurturing.

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Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. DemandGen Report recognized USA Financial for their work with The Annuitas Group in which they developed and implemented a lead management process, as well as deployed marketing automation technology.

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

ViewPoint

FEBRUARY 21, 2011

Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time. There is a great opportunity to acknowledge her commitment by nominating her right now for recognition as one of the 20 women to watch in sales lead management in 2011.

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PointClear PR Lead Management Work Management 120

ANNUITAS

MARCH 10, 2011

Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. He asked: “ What’s the difference between demand generation, lead management and marketing automation?” The end result of demand generation is leads.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

ViewPoint

MARCH 26, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Do the marketing managers buy tools, but fail to extract the information that can be gleaned from them? i Really, how do you argue you with this?

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Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Your marketing automation platform needs to be a tool to enable your Demand Generation Strategy. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

ANNUITAS

OCTOBER 17, 2010

Gaffney: I think there has been a fundamental shift—from start-ups to large companies—where marketing is now expected to have an active role in the revenue generation process. This requires new discipline in lead management, which many B2B marketers are still getting their arms around. Most of data comes from the marketing side.

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Marketing Automation Services Demand Marketing Management Web 2.0 100

ANNUITAS

AUGUST 30, 2011

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc.

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Demand Generation Agencies Marketing Management Demand Generation Marketing Automation Services 100

Webbiquity

JUNE 28, 2012

For example, if Company A was visiting the LeadLife website and it spent a long time looking at pages and blog posts related to lead nurturing, then we would know to engage the VP of Marketing, CMO and/or CEO in a discussion about lead nurturing’s value to sales and marketing, and ultimately, to the bottom line.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Hubspot

AUGUST 10, 2011

His forthcoming book (December 2011, Wiley), The Marketing Agency Blueprint , serves as a guide for building tech-savvy, hybrid agencies. This is a guest post by Paul Roetzer , founder and CEO of PR 20/20 , a Cleveland-based marketing agency and HubSpot VAR.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

Customer Experience Matrix

MARCH 8, 2011

Details below: Friday, March 11, 2011 10:00AM PST / 1:00PM EST There’s plenty of information on why you need to buy marketing automation and, as statistics show, many marketing organizations (big and small) are jumping on board. You can register here.

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Marketing Automation Webinar Metrics Automation Purchase 120

Customer Experience Matrix

JANUARY 4, 2012

These include: Salesforce Assessments (salesperson hiring /assessment) 03/28/11 Litmos (learning management) 06/10/2011 iCentera (on-demand portal software for sales enablement) 07/06/2011 Rapid Intake (collaborative rapid e-learning authoring) 09/08/2011 Webcom Inc.

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Marketing Automation Services Marketing Management Marketing Automation Automation 120

ANNUITAS

JANUARY 4, 2012

2011 is history, and we embark on another year. At the end of 2011, I resisted the temptation to become a prognosticator, figuring that I didn’t want to deal with the ramifications of my predictions potentially not coming true. Develop and implement a demand generation strategy including content marketing and development.

Work Management 100

Work Management B2B Marketing Marketing Management Planning 100

The Point

OCTOBER 26, 2010

Though marketing budgets may begin to recover in 2011, the last two years have been marked by cutbacks in overall marketing spend and an over-arching desire to do more with less. In that context, two of the most common use cases for marketing automation are: * ensuring prompt, effective, and systematic follow-up to all new inbound leads.

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Marketing Automation Services Work Management Marketing Management Marketing Budget 100

Adobe Experience Cloud Blog

JANUARY 18, 2012

As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. As of July 2011 , when the network had 119 million members worldwide: 58.5% How have you used LinkedIn content to support your firm’s lead generation and qualification efforts?

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Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Create content through buyer personas. Content creation is essential to the B2B marketing mix.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

markempa

OCTOBER 12, 2011

Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , will reveal key takeaways from this just-released publication, which is based on a survey of marketers from 1,745 B2B organizations. However, to call 2011 a tough year is an understatement, to say the least.

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Advertising Benchmark Webinar Metrics Marketing Report Peer-to-peer 120

The Point

MARCH 12, 2012

Besides ensuring that every lead receives prompt, systematic follow-up regardless of sales bandwidth, marketing automation also increases the productivity of an inside sales team by helping filter out junk leads (eliminating wasted calls) and prioritizing the rest based on demographic and behavioral criteria.

Top of Funnel 100

Top of Funnel Bandwidth Sales Qualified Leads Marketing Automation 100

Adobe Experience Cloud Blog

DECEMBER 13, 2011

This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone. Software or services purchased this year are deductible from your 2011 tax bill. Cash is king. American Companies are sitting on record levels of cash.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

Adobe Experience Cloud Blog

MARCH 3, 2011

by Maria Pergolino It’s one thing to generate leads. The industry wide statistic of 70% of leads never receiving effective sales follow-up is astounding. With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates.

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Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

OCTOBER 3, 2011

In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. Nurturing for those leads that are not yet ready to buy or were stuck. Before” was a three-stage cycle, delivering leads generated from awareness campaigns to the web and then onto their BDR.

Lead Scoring 48

Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 48

Televerde

NOVEMBER 3, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19-year tenure with SAP Global Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Marketing Insider Group

AUGUST 12, 2010

Give them leads they can close and then we can all share in the success of hitting the numbers. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. kenny madden Aug 13 2010 Michael, Great post.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Adobe Experience Cloud Blog

FEBRUARY 25, 2011

In the stampede to corral leads, B2B marketing efforts can lose momentum as soon as the prospects have moved into their sales cycle. Once you’ve got them in, how do you establish a lead management cycle that nurtures the leads you worked so hard to get? Rather, relevant information generates increased response rates.

Work Management 48

Work Management Leads Lead Marketing Qualified Leads 48

Adobe Experience Cloud Blog

MARCH 7, 2011

by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. But before marketing can bring in the right leads for sales to close, both need to agree on what constitutes a qualified sales lead.

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Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Adobe Experience Cloud Blog

MARCH 4, 2011

This encourages alignment between both departments and refines language and definitions of qualified leads so that there are no barriers in the lead management process. According to the Email Experience Council, utilizing professional tools can help increase response rates up to as much as 87%.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Hubspot

NOVEMBER 18, 2011

The B2B marketing automation industry will reach $325 million in revenue by the end of 2011. By 2020, customers will manage 85% of their relationship without talking to a human. 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. Tweet This!

Stats 28

Stats Marketing Automation Services Marketing Automation Automation 28

Adobe Experience Cloud Blog

MARCH 18, 2011

A steady stream of qualified leads. Make sure your remote sales team has access to great tools for lead management. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. A score card.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking B2B Sales 48

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. The prize of choice in 2011 is the iPad2. In 2009, it was the Kindle.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Did that email generate more leads than the blog post you published yesterday? Measuring marketing effectiveness has always been a challenge.

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Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Quality Lead Generation.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48