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How Facebook Ads Have Evolved [+What This Means for Marketers]

Hubspot

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. The ads themselves weren't particularly sophisticated, and the founders didn't have much of a firm grasp on digital advertising. Image Source: CNN.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Do they want a smart phone app from you because they’re so mobile? Video, because it’s engaging? Research your customers.

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29 Quotes On The Future of Business

Marketing Insider Group

Only 7% of Gen Y works for a Fortune 500 company as startups dominate the workforce for this demographic. US-based mobile phone operating systems maintain 88% share of all global mobile phone sales (up from 5% 6 years ago). Mobile traffic as % of internet traffic is growing 1.5x billion in 2011 to 6.3 billion 2050.

Business 100
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Snapchat vs. TikTok: What Marketers Need to Know

Hubspot

They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. Snapchat, which launched in 2011 , allows users to create video-based stories about their lives and send video or image-based messages to their friends. population with no specific age demographics.

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6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

While manufacturers may be worried about the slowdown, the reality is that it’s more a result of an incredibly fast sea-change in global communications that demographically couldn’t be sustained. 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising.

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99 Amazing Facts On The Future Of Business [Slides]

Marketing Insider Group

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. By the end of 2013, there will be more mobile-connected devices than there are people on earth. Newspapers have lost $40 Billion in advertising revenue since 2000. Click to Tweet.