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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. It combines news content with profiles, fashion shoots, affiliate content on sneakers and other clothing, and original, long-tailed interviews. Is there any such thing as a free meme?

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

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The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. More background of Google Encrypted Search can be found here , as well as analysis here , here , and here. Additional Recommendations for (Not Provided) Analysis.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. Relevance to content marketers: Competitive analysis is a key piece of a successful content strategy. Credit: www.cbssports.com. Credit: www.mlssoccer.com.

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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

Have a blog post from 2011 that analyzes key findings from the most important industry report of the year? Your analysis might be thought-provoking and may have received social shares and backlinks, but it has since become stale, left to collect virtual dust. Go directly to Google and type in the target keyword or long-tail phrase.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

PPC campaigns provide control through match types , negative keyword screens, selection of keywords based on very specific niches, use of long-tail search terms, and more. Basil’s Cathedral To Chili Pepper Ten Search Marketing Hot Spots To Watch In 2011 Net Neutrality: What Do The New Rules Mean And What’s Next?