Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


SEO Competitive Analysis: Your Roadmap to Ranking #1 On Google by Search Engine Journal ** 5 STARS Zeke Camusio outlines a dozen key factors in competitive SEO analysis (e.g.,

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”.

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An interview with Stephen Cheliotis: CEO, Centre for Brand Analysis


This month David interviews Stephen Cheliotis, Chairman of the Superbrands Expert Councils and Chief Executive of The Centre for Brand Analysis (TCBA). B2B trends Brand personality Centre for Brand Analysis Stephen CheliotisEvery month David Willan interviews leading experts in from the world of marketing and B2B. Stephen offers some fascinating insights into the world of B2B brands.

Coremetrics Offers a Foggy View of Lifecycle Analysis

Customer Experience Matrix

But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept. The product does allow tracking of individual Web site visitors over time, which is the foundation of lifecycle analysis. But a proper lifecycle analysis tool would go much further. So while I’m pleased that Coremetrics is promoting the concept of lifecycle analysis, I’m disappointed that its product doesn’t deliver a real lifecycle measurement solution.

How is Google feeling about sentiment analysis?


If you don't know what sentiment analysis is, it might be time to learn. If you need to know what sentiment analysis can do to affect your search rankings, check out my latest post on Search Engine Guide, " How is Google feeling about sentiment analysis? ". Image via CrunchBase. Even if you don't care about its more popular uses, search marketers need to get acquainted with this increasingly important technology.

Best Cool SEO Tools of 2011


SEO Analysis and Reporting Tools. 5 Free Web SEO Analysis Tools by Blogging News Technology. The English is a bit rough but the information useful in this post reviewing free web analysis tools, including WebSEOAnalytics , SEOWorkers and SEOrush.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Competitive analysis provides insight into what your fans and their friends find engaging on other brands’ sites.

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2011 Lead Management Optimization Survey shows less focus on branding, more on customers


The chart below shows how funds were allocated for 2011 among companies surveyed. 2011 Lead Management Optimization Survey shows less focus on branding, more on customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

B2B Marketers – Do You Zee What I Zee?

B2B Marketing Traction

Marketing Implementation analysis b2b content marketing resultsPeople’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Why should you care?

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12 Internet Trends You Need To Know From Mary Meeker

Marketing Insider Group

And Mary has been nailing it each year with her analysis of the latest online trends. And here you can view Mary’s presentation in Slideshare: KPCB Internet Trends (2011). Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit.

3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented. Tweet.

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18 (of the) Best Web Analytics Guides of 2011


On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized.

20 Quotes To Inspire Your Marketing

Marketing Insider Group

Advertising in the final analysis should be news. I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer. And some people like to use this time for reflection.

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Outsourcing Lead Generation: A CMO’s Perspective


As a CMO, I always ask myself, what value I would really bring to managing this process in-house versus having on-demand access to expertise, operational excellence and data analysis that comes as part of a partner's complete solution.

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31+ of the Coolest Social Media, Search and Web Tools of 2010


A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars.

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Top B2B marketing challenges – an update


I recently posted an analysis of a question to the B2B Marketing LinkedIn group. The original analysis can be found here , but given this volume of response I thought it time to provide a brief update on the key metrics.

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The Role of Marketing in B2B – What Should It Be?

Marketing Insider Group

It comes from the rigors of analytics, message testing and keyword analysis. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth.

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Best Web Presence Optimization Guides and Tips of 2011


One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011


Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants).

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Six Social Media Trends for 2011 by Harvard Business Review. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared.

Why the Mean Is Killing Marketing Data Analysis [Excel Tips]


Have you discovered other common data analysis mistakes? 65 charts new charts from MarketingCharts, plus research analysis and insights. If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures.

Reinventing Marketing at GE

The Effective Marketer

First, by giving business units competitive information, industry analysis, and the like. Then, do a gap analysis (or maturity analysis like GE) and candidly assess where you and your team stand.

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

In fact most social media analytics firms do something to “augment” their sentiment analysis to make it more accurate – usually involving human intervention. I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid?

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B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Marketing Research and Analysis Role of the CMO b2b marketing strategy technologyTweet.

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How to Increase Your Revenue Performance in 2012?

Tomorrow People

Analysis creates opportunities to improve. Without analysis your revenue performance management isn’t worth much at all. Revenue performance management for small businesses is about close tracking of important metrics, supported by a consistent analysis of data to shape future growth strategies. Analysis is essential to unlocking new opportunities - and should be enhanced with professional support for maximum impact. Consistent analysis=consistent success.

Marketing For The Small Business: How To Get Started

Marketing Insider Group

SEO traffic and keyword analysis should be part of any company’s business plan. The keyword analysis you’ve done will allow you to identify what people most want to know about your business.

What does B2B Marketing Have to Do with Downhill Skiing?

B2B Marketing Traction

Go with the facts – do some analysis and research. ” Marketing Soapbox analysis b2b content marketing plans researchBasing marketing plans and campaigns on intuition isn’t enough anymore.

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

The Hendrix Group: Offers complete materials engineering services including failure analysis, corrosion control and prevention. Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content.

What Do I Spend on My Marketing Budget? Part 1

B2B Marketing Traction

Marketing Planning analysis b2b consultant marketing results ROI salesBlog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be.

8 Things Your CEO Can Write About On His/Her Blog

The Point

Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1.

What Does B2B Social Media Success Look Like?


Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. Until recently, most social media case studies have focused on consumer brands.

Stop overthinking your digital marketing


Internet Marketing Analysis paralysis MarketingImage by las - initially via Flickr. I had a great time speaking with the New Jersey Advertising Club yesterday.

17 (of the) Best AdWords and SEM Guides of 2011


That high-level analysis is misleading, however. That’s just one entire category of searches that should, rightfully, be removed from any relevant analysis.

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Lead Generation Losing Out to Social Media? Not So Much.

The Point

Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds allocated) is “Increasing New Customer Acquisition”. • I have two major issues with the analysis: 1.

Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads


This analysis is the most informative pieces of research I’ve seen this year, and I encourage you to read the eBook available for download through Trish Bertuzzi’s blog

The Social Media Monitoring Metric We Need, But Can’t Get


The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more.

Is ROI /TCO Analysis too complex for sales people to handle?

The ROI Guy

ROI / TCO Analysis tools should be designed knowing that sales professionals are evolving their value selling engagement methodology and skill sets. TCO Calculator ROI Sales Enablement TCO Pisello Alinean Sales Tools ROI Analysis

No Leads from Social Media? No Excuses.

The Point

Blog so you can be taken completely out of context


Even worse, after we spend all of this time, resources, hours, money, and brain trust on creating insightful analysis and share it for free. Finally, any and all posts should be wrapped in analysis, if at all. Image by quinn.anya via Flickr. by Chris Abraham.