Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)


SEO Competitive Analysis: Your Roadmap to Ranking #1 On Google by Search Engine Journal ** 5 STARS Zeke Camusio outlines a dozen key factors in competitive SEO analysis (e.g.,

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”.

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Coremetrics Offers a Foggy View of Lifecycle Analysis

Customer Experience Matrix

But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept. The product does allow tracking of individual Web site visitors over time, which is the foundation of lifecycle analysis. But a proper lifecycle analysis tool would go much further. So while I’m pleased that Coremetrics is promoting the concept of lifecycle analysis, I’m disappointed that its product doesn’t deliver a real lifecycle measurement solution.

An interview with Stephen Cheliotis: CEO, Centre for Brand Analysis


This month David interviews Stephen Cheliotis, Chairman of the Superbrands Expert Councils and Chief Executive of The Centre for Brand Analysis (TCBA). B2B trends Brand personality Centre for Brand Analysis Stephen CheliotisEvery month David Willan interviews leading experts in from the world of marketing and B2B. Stephen offers some fascinating insights into the world of B2B brands.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

A two-prong approach of audience discovery and competitive analysis can help uncover what motivates and energizes your consumers. Competitive analysis provides insight into what your fans and their friends find engaging on other brands’ sites.

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Best Cool SEO Tools of 2011


SEO Analysis and Reporting Tools. 5 Free Web SEO Analysis Tools by Blogging News Technology. The English is a bit rough but the information useful in this post reviewing free web analysis tools, including WebSEOAnalytics , SEOWorkers and SEOrush.

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Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

In fact most social media analytics firms do something to “augment” their sentiment analysis to make it more accurate – usually involving human intervention. I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid?

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Is ROI /TCO Analysis too complex for sales people to handle?

The ROI Guy

ROI / TCO Analysis tools should be designed knowing that sales professionals are evolving their value selling engagement methodology and skill sets. TCO Calculator ROI Sales Enablement TCO Pisello Alinean Sales Tools ROI Analysis

B2B Marketers – Do You Zee What I Zee?

B2B Marketing Traction

Marketing Implementation analysis b2b content marketing resultsPeople’s eyes view print marketing pieces in a Z format and on-screen marketing content in an F. Why should you care?

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3 of My Favorite Strategic Marketing Models

B2B Marketing Traction

SWOT Analysis – know thyself. SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is well known and easy to understand. The SWOT analysis I use incorporates action items with the analysis, making the tool more action-oriented. Tweet.

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18 (of the) Best Web Analytics Guides of 2011


On the other hand, the sheer volume of data and variety of measurements can lead to “analysis paralysis” and confusion over which metrics are truly important and what response or changes to current activities should be implemented or prioritized.

Buyerology: The New Science of Understanding Buyer Behavior

Tony Zambito

Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there.

SEO in Lead Generation: 2012 Budget Analysis

Modern B2B Marketing

SEO in Lead Generation: 2012 Budget Analysis was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses.

12 Internet Trends You Need To Know From Mary Meeker

Marketing Insider Group

And Mary has been nailing it each year with her analysis of the latest online trends. And here you can view Mary’s presentation in Slideshare: KPCB Internet Trends (2011). Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit.

20 Quotes To Inspire Your Marketing

Marketing Insider Group

Advertising in the final analysis should be news. I intended to sit down this weekend and write a completely different blog post. But the weather was nice. There are lots of folks enjoying their vacations here in the lazy days of summer. And some people like to use this time for reflection.

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Marketers Do a Bad Job Selecting Marketing Automation Systems

Customer Experience Matrix

And it’s a safe bet they haven’t done a very detailed requirements analysis either. I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To To replay the Webinar, click here.)

What is an ROI Calculator / Analysis Sales Tool?

The ROI Guy

The term ROI Tools is used generically to classify economic justification tools which use cash flow analysis, ROI and several other formulas to help cost-justify proposed investments to prospects / customers. Value Marketing Pisello Alinean Value Selling ROI Analysis ROI Calculator

31+ of the Coolest Social Media, Search and Web Tools of 2010


A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 11 Twitter & Social Media Tools To Try In 2011 by COMMS Corner. ** 5 Stars.

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Top B2B marketing challenges – an update


I recently posted an analysis of a question to the B2B Marketing LinkedIn group. The original analysis can be found here , but given this volume of response I thought it time to provide a brief update on the key metrics.

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The End of Traditional Marketing

Buzz Marketing for Technology

And, ultimately, it’s about using social media analysis to make your spending more efficient in both digital and traditional media. Social data analysis can help you improve media strategies and spending because it can reveal new ways to prioritize, sequence and invest in POE.

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Use Social Media to set Smart Media strategies

Buzz Marketing for Technology

Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying.

Best Web Presence Optimization Guides and Tips of 2011


One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

B2B Marketers: It’s Time to Buy a Vowel

B2B Marketing Traction

Marketing Research and Analysis Role of the CMO b2b marketing strategy technologyTweet.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis!

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

The two things social lift analysis can tell you are how far and how fast those ripples move. Advertising Data Mining Interactive Marketing Media Online Advertising Social Media Social Networking Analysis Buzz Marketing Social LiftYou have a killer piece of original content that starts rippling out from its source. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit. If it ripples 900 times in 28 days, that can be really valuable information.

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Reinventing Marketing at GE

The Effective Marketer

First, by giving business units competitive information, industry analysis, and the like. Then, do a gap analysis (or maturity analysis like GE) and candidly assess where you and your team stand.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


Six Social Media Trends for 2011 by Harvard Business Review. If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Adoption soared.

Social Media Data: Time to Embrace it

Buzz Marketing for Technology

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.”

How to Increase Your Revenue Performance in 2012?

Tomorrow People

Analysis creates opportunities to improve. Without analysis your revenue performance management isn’t worth much at all. Revenue performance management for small businesses is about close tracking of important metrics, supported by a consistent analysis of data to shape future growth strategies. Analysis is essential to unlocking new opportunities - and should be enhanced with professional support for maximum impact. Consistent analysis=consistent success.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

Furthermore I think you will see this type of media analysis emerge more this year. A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Take a look at the original posting below ….

What does B2B Marketing Have to Do with Downhill Skiing?

B2B Marketing Traction

Go with the facts – do some analysis and research. ” Marketing Soapbox analysis b2b content marketing plans researchBasing marketing plans and campaigns on intuition isn’t enough anymore.

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17 (of the) Best AdWords and SEM Guides of 2011


That high-level analysis is misleading, however. That’s just one entire category of searches that should, rightfully, be removed from any relevant analysis.

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