Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. Note that NutshellMail is funded in part by FBFund, Facebook’s venture capital arm.

Social Media 115

Social Media Media Paid Search Agency PR 115

The Effective Marketer

JUNE 13, 2009

There is a natural resistance among marketers to give whitepapers, webinars, even product spec sheets out for free, especially without requiring any kind of registration. You can follow any responses to this entry through the RSS 2.0 Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. Give away free stuff.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Jury's still out.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JUNE 2, 2010

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. The guidelines also provide information and policies on how to use tools like Facebook and Twitter , how journalists can apply these policies and how to verify the sources found through them.

Guidelines 28

Guidelines Press Social Media Wiki 28

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) You can follow any responses to this entry through the RSS 2.0 Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.]

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

APRIL 21, 2010

Instead of spending most of their marketing budget on traditional industrial marketing channels like trade shows or direct mail, Vico produces webinars and creates content that site visitors download and others link to. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. You might expect that this blog that has been written almost entirely by me for two years would experience a bit of a lull during this period, as different authors with less blogging experience took over.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. link] jaybaer Seriously, you are missing the boat on the Double Down. It's awesome! link] jaybaer Oh man. Please don't make me go there again. link] jaybaer Absolutely Patrick.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Social network connectivity is becoming the post-modern email newsletter. But, it's not all conversational.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Copyright © 2010 Tiecas, Inc. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 29, 2009

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

AUGUST 3, 2010

With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter. Here’s a step-by-step tutorial on how to add Google Analytics to your Facebook Fan Page from the Social Media Examiner. Copyright © 2010 Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing. That’s unfortunate because when a webinar is done right, it can be a very powerful tool to educate and engage your audience. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 5, 2010

Move them from awareness to inquiry – get the prospect to sign up for a webinar. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 10, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

MAY 7, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 19, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

APRIL 26, 2010

For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. At first, you knew everyone at the party.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60