2009, Buying Cycle, Marketing Leads and Relevance

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. What marketing content you serve at each phase of the buying cycle also matters. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

10 Ways to Optimize Your Lead Conversion Rate

markempa

OCTOBER 27, 2014

It can be things like giving them extra relevant content they didn’t expect or, if they attended a webinar, giving them a follow-up executive summary or an extra white paper that’s relevant. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. Relevance is critical lead nurturing.

Conversion Rate

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. Ardath Albee, CEO of Marketing Interactions, Inc.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Leave a Comment { 2 trackbacks } Twitted by DiYMCoach Tweets that mention Social Media with Email Marketing – is it the Super Combo?

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

The campaign against B2B marketing clichés Please share with your friends and followers: Related posts that may interest you: Creating Relevant B2B Marketing Content: Walk the Talk Focus on Content in B2B Marketing Is Content Curation an Easy Way for Content Marketers to Do More With Less?

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This was second only to downloading product data sheets.

Sales Management

Sales Management Pricing Price Marketing Websites

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Put it on a refresh schedule and spiff it up to keep it in tune with constantly shifting markets. If the market has shifted and it’s no longer relevant.

Planning

Planning B2B Marketing Emarketing B2B

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Achinta offers his industrial clients marketing for engineers by an engineer. { And then, nurture them from cold leads to hot prospects with multi-touch drip email campaigns.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This white paper aims to change that perception of them.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Curation

Curation RSS Web 2.0 Content Marketing

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

The bottom line is for your content to engage your prospects and customers at every stage of the buying cycle. Make judicious use of Facebook, LinkedIn and Tweeter to communicate directly with your core audience and gather free market intelligence. Provide multiple ways to access relevant information with minimal clicks.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. They forgot to first set a strategy that carefully targets prospects with relevant messaging. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

He has spent over 20 years consulting, coaching and delivering practical and relevant advice to construction businesses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features

Features Web 2.0 Planning Work Management

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. Conduct a content audit and make sure you have mapped your content to the buy cycle.

Social Media

Social Media Social Marketing Media Planning

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. We already have lots of brochures and data sheets to give to our prospects and customers. There’s nothing new we can say on our website.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

10 Best B2B Marketing blogs for Entrepreneurs

Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing

B2B Marketing Paid Search Agency B2B Best Practices

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

there are four key steps involved in creating customer solutions marketing that demonstrate how you can create value in the context of the customer’s problem. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How to measure ROI on creating and marketing content?

Ambal's Amusings

NOVEMBER 12, 2010

B2B buying cycles are lengthening. This is due to expanded self-education via the vast amount of information online, more people involved in the buying process and the resulting increase in time it takes to gain consensus to get to complex purchase decisions. Mapping Content to the Buying Process - Slidecast.

ROI

ROI Top of Funnel Work Management Marketing Management

B2B Content Marketing - Less is the New More?

Ambal's Amusings

MAY 27, 2010

An additional consideration is the different needs among members of the buying committee—influencers. One or two pieces of educational content will not likely maintain a prospect’s interest across a longer term buying cycle. Mapping Content to the Buying Process - Slidecast. Content has a job to do.

B2B Marketing

B2B Marketing Content Marketing B2B Planning

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

AUGUST 27, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. The key to great content-driven demand generation is to thoughtfully and logically use stories that are relevant to our audiences.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand B2B Marketing

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ). If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today.

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

B2B Marketing Zone

Shortening the Industrial Buy Cycle in 5 Simple Steps

Deconstructing the Four Stages of the Industrial Buy Cycle

Webinars

Trending Sources

Content Auditing and Mapping it to the Industrial Buy Cycle

Webinars

Creating Relevant B2B Marketing Content: Walk the Talk

How Relevant Marketing Content Helps B2B Branding

10 Ways to Optimize Your Lead Conversion Rate

The Twofold Benefit of Optimizing Marketing Content

Using Content to Move Prospects Forward in the Sales Cycle

Social Media with Email Marketing – is it the Super Combo?

Top 10 Clichés to Avoid in B2B Marketing Content

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Focus on Content in B2B Marketing

7 “Rs” for B2B Marketing Content Planning

7 Strategies for Using Content to Market Industrial Products

Successful Industrial Websites Require Part DiY and Part.

Industrial and B2B Customer Engagement Simplified

Is Content Curation an Easy Way for Content Marketers to Do More.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Are You Creating Irresistible Offers with Your Email Marketing?

The 6 essential rules of a website redesign – Ignore them at your.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

How to Use a B2B Blog to Win Customers and Influence Prospects

Don't Count on Marketing Automation to Solve All Your Lead.

Translate Features into Benefits if You Want Your Marketing.

Have Digital Marketing and Social Media Killed the Industrial.

The Disconnect Between B2B Content Marketing and Customer Engagement

How Lack of Marketing Content Can Derail Your Website Redesign Project

10 Best B2B Marketing blogs for Entrepreneurs

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How to measure ROI on creating and marketing content?

B2B Content Marketing - Less is the New More?

What Not To Do For Better B2B Customer Relationships

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

ClickInsights: How can B2B marketers use content effectively for demand generation?

Is Your Industrial Website Still Just a Business Card?

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