article thumbnail

Public Relations: 4 PR Tips to Improve Your Media Relationships

Bluetext

According to the US Department of Labor , PR professionals now outnumber journalists by a ratio of more than 6-to-1, after employment dropped in newsrooms by 23% between 2008 and 2017. Here are four tips for how effective PR professionals improve their relationships with the media: Think before you pitch. Be authentic.

article thumbnail

Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. » Technology PR Sessions at 2008 PRSA Conference. » Technology PR Sessions at 2008 PRSA Conference. Case Studies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Are the Benefits of an MBA Degree in 2020?

Webbiquity

Since bottoming out in the 2008-9 financial crisis, the world economy has generated significant growth. MBA in Communications & Public Relations: As in the healthcare industry, there are benefits to attaining an MBA in Communication and PR. Guest post by Mathew Jade.

article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160
article thumbnail

Advertising methods are too ephemeral

Biznology

My specialty is online conversation marketing, online public relations, and online earned media. To me, Chris Brogan said it best, “customer service is the new PR.*” Looking at what @comcastcares has been able to do, customer service is the new PR, the new marketing, and the new advertising.

article thumbnail

PETA’s SeaWorld Lawsuit: Do Publicity Stunts Make Sense?

Marketing Craftmanship

.” As I prepared to use this high profile law suit as a news hook for a blog post on publicity stunts (although PETA would likely deny the filing is a stunt), I ran across an excellent 2008 post by James L. Horton, entitled “Publicity Stunts. ” On that basis, PETA’s lawsuit succeeds as a publicity stunt.

article thumbnail

Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing, sales, or public relations groups. Case Studies.