Convince & Convert

JUNE 24, 2010

Just good ol' direct marketing principles, describe my problem like you know me and get me to trust you. link] Kenneth Westling 3 things social marketers can learn from ShamWow [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Yep I see the connection with Social Media.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Sore spot with us PR types.) Sore spot with us PR types.) link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Listening to the consumer?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Do you agree? Im Jay Baer.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. I made a public promise on this week’s telechat with Dan Roam , author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm. says: July 12th, 2008 at 2:12 am. says: July 12th, 2008 at 9:30 am.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

AUGUST 31, 2010

Now They’re Just Sound Bites « Direct Marketing Observations [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. You simply can’t get that from any other channel. Loved this post.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals. Director, Marketing, Communications & PR at EndPlay, Inc. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Biznology

OCTOBER 25, 2011

You have probably responded to lower donations and attention by relinquishing too much power to your direct marketing firm and they have been much more aggressive than you’re comfortable with, sending out many more snail mail and email donation requests than ever before. It is time to leave the land fallow and let the lists rest.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. RT @alexpriest REQ reading 4all #PR & #mktg types&clients.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

SEPTEMBER 20, 2010

Some business owners become impatient with the “slowness&# of social media relationship building because they've often abandoned their more direct marketing tactics (direct mail, cold calling). link] /via @jorgebarba [link] ASDA’A B-M PR In social media:"Creating advocacy takes time. Great article!

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161