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Customer Experience Matrix
APRIL 28, 2009
I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. There was actually another dated 6/01/2208, which I treated as 2008. Thanks to the many people who 'retweeted' the request).
Convince & Convert
JUNE 17, 2010
I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).
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Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. Just kidding.or Read it here.]
Industrial Marketing Today
APRIL 21, 2010
How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? All I can say is WOW!
Industrial Marketing Today
MAY 7, 2010
Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.
Industrial Marketing Today
SEPTEMBER 20, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.
B2B Marketing Traction
DECEMBER 13, 2011
At a recent presentation I gave on social media, one of the attendees commented that he had just cancelled his Twitter account, because he didn’t understand the value of that social media platform account or how to use it. 80% of Twitter users have fewer than ten followers says Techcrunch. So why do this social media thing?
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