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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. » Technology PR Sessions at 2008 PRSA Conference. Learn more about the 2008 PRSA conference. August 12, 2008 | Permalink.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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Advertising methods are too ephemeral

Biznology

My specialty is online conversation marketing, online public relations, and online earned media. When you earn people’s attention and when they choose to speak about you, your clients, and your services, then you have a gift that keeps on giving — this is content that lasts well past the campaign and into the future.

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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Jill Konrath's book Selling to Large Companies is an essential read for understanding this environment. Books by Janice King. Case Studies.

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Technical Writer or Technical Copywriter? What's the Difference?

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. « Technology PR Sessions at 2008 PRSA Conference | Main. Marketing, sales, or public relations groups. Books by Janice King.

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Interview with Andrea Learned

Onalytica B2B

My book, Don’t Think Pink , was published in 2004. My post-college work was all about public relations and communications for various associations and businesses. In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities.

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Conference Focuses on Making the Most of Customer References

WriteSpark

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. November 11, 2008 in Case Studies | Permalink. Books by Janice King. Essential Books for DIY Marketers. WriteSpark Tech Marcom Insights.