Customer Experience Matrix

APRIL 20, 2010

What’s probably more significant is that the three next-ranking sources in the OneSource survey come from marketing: Website, inbound calls and email campaigns. I suspect that sales people have always felt they must rely on their own outbound prospecting to be successful. Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

MARCH 9, 2011

These include: - outbound marketing programs (e-mail campaigns, events & webinars, and automated programs) - program components (Web forms, landing pages, list management, media library) - traffic monitoring (Twitter dashboard, Website visitors) This mix of programs, components, and monitoring may be logically inconsistent, but it serves the practical (..)

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

MARCH 19, 2010

Some are pretty vague but the concrete ones include: - Wine TV Library gained 1,800 new customers from Twitter - Lenovo attributed a 20% reduction in call center activity to use of a community website for answers - Burger King received 32 million media impressions from a Facebook app promotion costing less than $50,000 - Genius.com reports that 24% (..)

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

APRIL 12, 2011

For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required). This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 14, 2007

“ SMB SaaS sales robust, but holdouts remain ” reads the headline on a piece from SearchSMB.com Website. For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. hosted systems.) The article quotes two recent surveys, one by Saugatuck Technology and the other by Gartner.

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Customer Experience Matrix

FEBRUARY 13, 2014

Similarly, the Pepper Global data’s low ratings for lead activity tracking, lead capture, and Website visitor tracking reflect that marketers have systems in place for those. Features Don''t Drive Decisions.or Create Success Pepper Global also asked some interesting questions about evaluation criteria and obstacles.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 13, 2007

The paper doesn’t mention Google by name, but everything from the title on down is focused on explaining why there are “fundamental differences between searching for information on the Internet and finding the right document quickly inside your corporate intranets, public websites and partner extranets.”

Work Management 120

Work Management Paper Analysis Keywords 120

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

NOVEMBER 21, 2006

Examples are Google Website Optimizer, Offermatica, Optimost, SiteSpect and Vertster. These systems let users define a set of elements to test, build an efficient test matrix that tries them in different combinations, execute the tests, and report on the results.

Optimization 120

Optimization Vendors Budget Programs Rules 120

Customer Experience Matrix

JANUARY 3, 2007

A quick scan of marketing mix modeling vendor Websites didn’t find anybody addressing these issues, although I might have missed it. I suspect different statistical methods are needed for the individual-level analysis. I also question whether tools that predict aggregate sales by period can also project customer lifetime value.

Marketing Mix 120

Marketing Mix Marketing Management Advertising Agencies Allocation 120

Customer Experience Matrix

FEBRUARY 2, 2010

Actually, I’d argue that rule- and data-driven Website personalization has more in common with classic database marketing than with most digital marketing methods. They do different things and will coexist, just as mass media survived when database marketing appeared.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 30, 2009

One is an automated analysis of competitive Web sites, based on Website Grader. Hubspot also includes some functions that extend beyond traditional demand generation. These draw from its roots in Web traffic analysis. This shows traffic from major keywords plus several types of rankings.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 13, 2020

Also unusual: Osano will search its client’s Website to check for first- and third-party cookies and scripts. Osano retains only a hashed version of the visitor’s personal identifiers, thus avoiding the risk of a PII leak while still enabling users to search for consent on a known individual.

Enterprise Management 136

Enterprise Management Marketing Management Software Privacy 136

Customer Experience Matrix

SEPTEMBER 13, 2023

Expanding the scope to include non-marketing systems that interact with customers adds still more sources such as contact centers and support websites. Most marketing departments have a dozen or more systems with customer data; at global organizations, the number can reach into the hundreds. Again, marketing will rarely control these.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Customer Experience Matrix

MARCH 2, 2010

By the end of the program, marketers have initial email, forms, landing pages, Website tracking, CRM integration, reporting, and either lead scoring or nurturing programs. The scope of SmartStart is indeed impressive.

Eloqua 120

Eloqua Work Management Marketing Automation Services Marketing Automation 120

Customer Experience Matrix

OCTOBER 2, 2011

In concrete terms, it involves blogging, search engine optimization of Websites, and social media messages. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. The company is now doing more to help marketers nurture the leads its attracts.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

APRIL 2, 2007

Was it our redesigned website, product line expansion, more restrictive (or liberal) returns policies, or new factory that is primarily responsible? But even then, other contributing factors that cannot be controlled for, and are likely to cloud the results, must be acknowledged (such as a new website, outsourcing the call center, and so on).

Forecasting 120

Forecasting Distribution Validation Acquisitions 120

Customer Experience Matrix

FEBRUARY 23, 2009

Avoiding vendor manipulation mostly applies to surveys: if I just took an open poll on a Website, there is a danger of vendors trying to “stuff the ballot box” in different ways. Being objective and explicable are less restrictive goals; mostly, they rule out me just arbitrarily assigning the scores without explanation. So I won’t go there.

Work Management 120

Work Management Marketing Management Marketing Automation Services Software 120

Customer Experience Matrix

JUNE 17, 2009

One particularly nice feature is tight integration of Marqui-generated pages with Google Website Optimizer. The system can send notification messages to the person who completes the form and to someone else (e.g., a marketing or sales manager). It can also direct visitors who complete a form to another Web page.

Demand Generation 120

Demand Generation Marketing Management Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 27, 2008

When I looked at the TPC-H Website for details, it turned out that ParAccel’s winning results have since been bested by yet another massively parallel database vendor, EXASOL , based in Nuremberg, Germany. While other winners had beaten the previous marks by a few percentage points, ParAccel's improvement was on the order of 500%.

Analytics 120

Analytics Vendors Pricing Price 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120