Remove success-story societe-generale
article thumbnail

We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

She is an experienced social media strategist passionate about helping brands and companies tell compelling and culturally relevant stories on social. Embracing diversity leads to better business outcomes, enhanced creativity and a positive societal impact. Ask them what resources they need to be successful.

article thumbnail

Keeping the Work Alive

Biznology

I want to take a moment to share with you one of my own origin stories—that of my first boss – and grandmother – Henretha Jones. A key determining factor in an organization’s DEI success is action, and the principle that provides credibility via checks-and-balances is accountability. Companies like Yum!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fostering Inclusivity: The Power of Inclusive Language in the Workplace

Choozle

Internal discussions and external influences, such as societal shifts towards greater awareness of diversity issues, spurred our commitment to address language usage comprehensively. Celebrating personal victories and fostering a culture of cross-departmental success can further bolster self-esteem and morale.

article thumbnail

Improve Your Ability to Anticipate the Pitch- What’s Your Edge?

Vision Edge Marketing

They provide a vehicle for developing a set of strategies that optimize your chances of success under all possible outcomes. Then identify the industry, political, economic, societal, technological, and legal trends that might affect these issues. Ready to Create Your Scenarios? Follow These 6 General Principles.

article thumbnail

12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

. “Society of Grownups is a content brand backed by MassMutual that delivers financial empowerment through our courses, interactive tools like financial calculators, and incredibly strong blog content that we showcase on our website,” says Xiomara Lorenzo, director of Societ y o f Grownups. The Jyskebank.tv

article thumbnail

8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing

Hubspot

Here are some marketing ideas to evoke feelings of joy and trust: Celebration: Of people, their successes, honoring of holidays, etc. Hope: Bringing hope to conquer challenges and/or societal issues. The same story threads are woven through our inclusive advertising research. How does your product celebrate them?

article thumbnail

Bots and Breaches: How Social Media Marketing Can Adjust to Meet Waning User Trust

Content Standard

We exist on platforms embroiled in technological, political, and societal turmoil, but work to prune those conversations out of our comments and conversations. Brands are seeing success with this tactic in even the most extreme, politicized scenarios, which formerly would have been considered PR suicide. Respond Promptly to Criticism.