Landscape of MarTech Vendor Directories

Customer Experience Matrix

I'm making a presentation on marketing technology selection at B2BLeadsCon in New York next week, and had thought to start with the usual Oh-My-God-There-Are-So-Many-Vendors slide to get everybody's attention.

Vendor 253

It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data. Cynics might say it also confirms that software vendors define user requirements based on what their systems currently do, not what users actually need.

Vendor 162

Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

What began as a whimsical “ landscape of landscapes ” led me to realize crowd-sourced review sites are the most common type of vendor directory, accounting for 15 of the 23 sources listed in my original graphic. I sampled leading marketing automation vendors for different sized companies.

Review 249

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). It's important to recognize that many of the Execution vendors will report only results of their own messages.

Vendor 120

Best Practices for Selling to Government Agencies

Registration to get connected with other vendors. source, then there are other vendors out there that could. say that you are trying to sell an e-signature software. Well, let’s say your software can be used with touchscreen. the B2G market for that type of software.

Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. This was a huge project with the almost insanely ambitious goal of making sense of the ABM vendor landscape. What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs.

Vendor 138

ABM Vendor Guide: Features to Customize Messages

Customer Experience Matrix

Moving along with our series on sub-functions described in the Raab Guide to ABM Vendors , let’s take a look at Customized Messages. The Guide lists just a half-dozen vendors in this category. So the customization vendors in the Guide either provide customization to support a different ABM function such as display advertising (Demandbase, Kwanzoo, Vendemore) or have a broadly-usable customization tool they have targeted at ABM applications (Evergage, SnapApp, Triblio).

Vendor 120

The 12 Best Special-Purpose Business Software Tools

Webbiquity

Shipping Software. Pricing: contact vendor for terms. 46: The 12 Best Special-Purpose Business Software Tools. Most of the posts so far in this series on the best online business tools have addressed marketing functions.

Marketing Automation Vendor Selection: Summing Up

Customer Experience Matrix

It’s time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane (replay available here ). I gave my own ideas about what the future might hold in Marketing Vendor Selection: Trends You'll Need to Support.

Vendor 194

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn.

Vendor 150

How B2B Marketing is Changing in 2018

Marketing Priorities Top Priorities for B2B Software Marketers in 2018 Methodology 4Not surprisingly, the top priority for marketing leaders this year is producing high-quality leads. online and through other channels before they actually reach out to the vendor. 1How B2B Marketing.

Supply Chain Planning Software

Aberdeen

Aberdeen conducts extensive data collection and research on hundreds of software sectors. Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors.

ISVs (Independent Software Vendors), Explained in Less Than 500 Words

Hubspot

In recent years, these platforms have built marketplaces where MarTech companies can offer their software solutions to the platforms’ unique customers, which has increased a lot of MarTech companies’ visibility and, in turn, their revenue.

The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

My solution today was: Dear [First Name], A friend of mine who is building one of those "wisdom of the crowd" software review sites tells me her research shows that what buyers want most is "apples to apples" comparisons of product features.

Vendor Selection: Writing a Good Requirements Document

Customer Experience Matrix

Specifically, they can do two things: improve the selection process itself and look beyond features to assess the vendors. This post will focus on the selection process and the next will talk about judging vendors. But don’t think you’re writing the document for vendors.

Vendor 187

Self-Serve is a Great Model for Vendors – and Customers

Modern Marketing

Self-serve is an effective, cost-saving strategy for software vendors. Both customers and vendors benefit from self-serve because it places the concept of customer value front and center. Let’s get it out there right away.

Vendor 243

Raab Report: Financial Comparison of B2B Marketing Automation Vendors

Customer Experience Matrix

Since we do have revenue figures for the top four vendors, we can also look at their revenue per employee. But other marketers should also find them helpful as they try to understand each vendor's business situation and determine how well it matches the marketer's own needs.

3 Software Vendors I

LeanData

Elasticsearch: In the spirit of holiday giving, I wanted to acknowledge three vendors I love. None asked me to do this and none got a chance to look at this before I posted it.

3 Software Vendors I

LeanData

Elasticsearch: In the spirit of holiday giving, I wanted to acknowledge three vendors I love. None asked me to do this and none got a chance to look at this before I posted it.

3 Software Vendors I

LeanData

Elasticsearch: In the spirit of holiday giving, I wanted to acknowledge three vendors I love. None asked me to do this and none got a chance to look at this before I posted it.

Marketing Automation Selection: Finding a Future-Safe Vendor

Customer Experience Matrix

Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and work at it. But you also need a vendor who will support your long-term success. Here are some ways to identify a “future-safe” vendor.

Vendor 184

When to Use a Proof of Concept in Marketing Software Selection -- And When Not

Customer Experience Matrix

“I used to hate POCs (Proof of Concepts) but now I love them,” a Customer Data Platform vendor told me recently. “We But, as the first vendor indicated, POCs have traditionally been something vendors really disliked. A similar definition applies to software development. Of course, software buyers have always watched system demonstrations. The cost of loading client data was the reason most vendors disliked POCs.

Workforce Management Software

Aberdeen

Aberdeen conducts extensive data collection and research on hundreds of software sectors. Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors.

Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities.

Vendor 227

The Top 10 Marketing Attribution Software Solutions

Oktopost

Some might shy away from this but a good place to start figuring out the right attribution software for your needs is understanding the right attribution model for your customer/user journey. Marketing Attribution Software to the Rescue. Attribution.

7 Questions to Ask Your Marketing Automation Vendor

Reachforce

Purchasing marketing automation software can be tricky, particularly if you’ve never utilized the software before.

Vendor 156

B2B Marketing Automation Software for Fast Growing Companies

Act-On

Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. With this new worldview, what Forrester calls the Age of the Customer, you’re going to need more than just email, CRM and marketing automation software. Another pushback from finance is to choose the “one check” option, meaning choose the vendor that offers the entire ecosystem so they only have to send one check.

ERP Extension Software

Aberdeen

Aberdeen conducts extensive data collection and research on hundreds of software sectors. Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors.

Benefits Insights and Analytics Software

Aberdeen

Aberdeen conducts extensive data collection and research on hundreds of software sectors. Our data and research coverage includes factors such as: buyer demand; buyer selection preferences; buyer perception of vendors; market share; and a range of end-user and buyer behaviors.

Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. The final list also includes a few features that are present in all CDPs (or, more precisely, in all systems that I consider a CDP – we can’t control what vendors say about themselves). Now that the list is set, the next step is to research which features are actually present in which vendors and publish the results. Vendor-neutral access.

Vendor 135

B2B Marketing Automation Vendor Comparison -- Here's a Sample

Customer Experience Matrix

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Vendor names have been replaced with football teams and the specific details are excluded. In case it’s not obvious, you can move the little sliders on the “Sector Chart” tab to see how the different vendors move around depending on how you weight different categories of attributes. I’ve been having way too much fun working on my new industry report.

Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)

Customer Experience Matrix

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. Vendor strength will be scored on a separate dimension.

Vendor 197

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. I revisited that data today, adding a few new vendors and dropping some of the very minor ones.

Vendor 141

What Brain Research Teaches about Selecting Marketing Automation Software

Customer Experience Matrix

Selecting software (or marketing approaches) falls into the same category. As someone who has spent many years preparing detailed vendor analyses, I found this intriguing if unwelcome news. But I also know that first impressions, at least where software is concerned, can’t possibly uncover all the important facts about a product. The next step is to score each vendor on each item. Finally, I use the weights to build a single composite score for vendor ranking.

Picking Your Best Marketing Automation Vendor: One Size Won't Fit All

Customer Experience Matrix

Summary: Vendor scores from our new B2B Marketing Automation Vendor Selection Tool offer new proof of an old truth: there's no one best system for everyone. My reluctance to contribute to this error is the main reason I’ve carefully avoided any formal ranking of vendors over the years.

Vendor 173