KoMarketing Associates

JANUARY 25, 2013

While it is clear that business-to-business marketers will throw more weight behind social channels, the B2B Demand Generation Benchmark Survey illustrated the range in tactics and channels B2B marketers use for lead generation initiatives. More information on this topic can be found in this article from Search Engine Watch.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. Share your thoughts, post a comment.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Launch Marketing

MARCH 27, 2019

Inbound marketing can be thought of as marketing that encourages people to come “in” to (i.e. engage with) a brand via mediums such as websites, blog posts, social media, display advertising or search engine marketing. Generate Awareness with Outbound Marketing. Email Marketing. Social Media.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

JUNE 9, 2010

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. The next step is building your social media strategy while leveraging the findings of your monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

AUGUST 5, 2010

That’s according to Jeremy Victor , editor-in-chief of B2Bbloggers.com and Founder of Make Good Media during an exchange we had with Marketing Consultant and Social Media Strategist Sima Dahl on twitter when the report came out. Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Internet Trends From The Web 2.0

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JULY 21, 2010

For more questions or information about this study contact: Marilou Barsam TechTarget 117 Kendrick Street Needham, MA 02494 mbarsam@TechTarget.com www.TechTarget.com by Michael Brenner, July 21, 2010 Related Posts: How to Nurture The Great Unknown Leads Why Is Search…So…Darn…Hard?! Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 22, 2010

In my next post I will highlight the top things B2B Marketers need to consider when looking into mobile marketing strategies. That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Summit Holy Cow! Need to Drive Leads?

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

OCTOBER 5, 2010

I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I’m not sure NPV is the right metric for all marketing tactics. Sometimes, the CEO wants to “evolve a brand&# and sometimes sales folks want to work under the cover of a massive awareness blitz.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 24, 2010

The eBook offers a call to action for all B2B marketers to take a different path from the traditional “tried and true&# marketing practices of old. The manifesto also makes a “plea for ambition.&#

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 24, 2010

Summit Augmented Reality For B2B Marketing in 2011? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JUNE 3, 2010

Related Posts: The 4 Most Common Mistakes in B2B Content Marketing Need to Drive Leads? Resist the easy answer and seek the broadest distribution you can afford.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

Marketing automation might be used to help setup triggers and automated touch points. Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. It is so much bigger. It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

AUGUST 24, 2010

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. Tweet chats present an interesting opportunity for brands to engage directly with consumers. However for it to work successfully, the intentions must be to add value to the community.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. The Principle of “Always On&# This is a basic and fundamental concept of effective marketing that is too often overlooked or undervalued. But focusing on one primary objective will still produce secondary benefits.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

DECEMBER 1, 2010

So we started throwing more money at digital tactics that could show a real return on the investment. Unfortunately, not all marketers understand digital so well. This is not about tactics. I’m glad to see so many more B2B marketers are talking about content as a strategy rather than as a tactic.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 10, 2010

And this is not impossible despite today’s competitive markets and slow growing economy. Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&#

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

And this is not impossible despite today’s competitive markets and slow growing economy. Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&#

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending. We are so focused on tactical execution that we lose focus on the results.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JUNE 2, 2010

Related Posts: 6 Content Marketing Tips That Drive Leads Need to Drive Leads? My next post will give you 6 steps to create content that drives leads for sales.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 7, 2010

Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. How do you divide and conquer social media across sales, marketing, customer service?

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

Best Regards, Your Sincere Partner in Marketing Related Posts: How To Use Paid Search To Target Buyers By Stage Integrating Social Media and Search How To Shorten The B2B Buyer Cycle With Landing Pages Need to Drive Leads?

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Webbiquity

JANUARY 2, 2013

These business owners would be best advised to either spend their time on other tactics or hire someone who knows and enjoys social media to interact on their businesses’ behalf. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( No deposit, no return. Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech Advisor

JANUARY 16, 2020

Often considered as a traditional form of marketing, outbound marketing is defined as a set of tactics initiated by a brand to connect with the maximum potential customers to drive brand awareness and generate leads at scale. Example of a Search Engine Marketing (SEM)/Pay-Per-Click (PPC) Ad. Display ads.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

WebMarketCentral

AUGUST 29, 2005

The company has been using a wide variety of marketing tactics for some time, including search engine marketing / pay-per-click, print, direct mail and email marketing, but decided to hire an outside telemarketing firm to test that tactic as well.

Telemarketing 20

Telemarketing Search Engine Marketing Contact Marketing Tactics 20

WebMarketCentral

DECEMBER 6, 2007

Divide this into three sections—strategies, tactics and tools. Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. tags: how to write a strategic marketing plan embedded in their genetic code.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

ClearVoice

DECEMBER 7, 2020

Some of you are old enough to remember telemarketers and landlines. What is inbound marketing? Inbound marketing is a strategy that builds awareness, trust, and leads for a business by drawing in the intended audience through content marketing tactics. SEO (search engine optimization). Telemarketing.

Inbound Marketing 52

Inbound Marketing Enterprise Management Paid Search Agency Work Management 52

NetLine

AUGUST 2, 2023

You’ll also want to integrate intent data into your marketing automation tools for maximum impact. Research from last year shows that these two channels are considered the most effective top-of-funnel demand gen tactics by B2B marketers. The key to the success of this tactic is exclusivity.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

JULY 27, 2010

by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

accelerate agency

AUGUST 4, 2021

Does inbound marketing work for B2B? Inbound marketing can be highly effective in generating leads and boosting conversion rates for B2B companies. Needless to say, businesses have adopted many marketing tactics—including search engine optimization (SEO) and pay per click (PPC)—to help them glean an advantage in the marketplace.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. And direct marketers are feeling compelled to jump into the fray. Two years ago it was interesting. Last year it was growing too fast to ignore. As always, comments and topic suggestions are welcome.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. And direct marketers are feeling compelled to jump into the fray. Two years ago it was interesting. Last year it was growing too fast to ignore. As always, comments and topic suggestions are welcome.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

NOVEMBER 18, 2010

Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched. For #8, I think you meant seller’s market rather than buyer’s, right?

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 30, 2010

When marketing is led and driven from a sales point of view, the outcomes are typically more successful than when marketing is driven just for it’s own ends. Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

WebMarketCentral

SEPTEMBER 24, 2007

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

Webbiquity

JANUARY 17, 2011

How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Social Media Is Greater Marketing Priority for Small Businesses by eMarketer.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100