KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. This considerably reduces your CPA.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Goodish Agency

MARCH 21, 2024

GA4 integrates with various business tools to track user actions, providing comprehensive insights into customer experiences. This enhances marketing.

Paid Search Agency 96

Paid Search Agency Companies Tools Marketing Analytics Tools 96

Zoominfo

MARCH 10, 2021

SaaS is here to stay. Organizations across the world continue to realize the benefits of SaaS. But how do you know what SaaS sales model is right for you? Just in case you were looking for a little guidance, we’ve compiled a ‘how-to’ on selecting your SaaS sales model. No pressure, right?

Paid Search Agency 100

Paid Search Agency Companies Startups Pricing 100

Whale Pages

JANUARY 19, 2020

Switching From a Service Model to a SaaS Model. Sterling Sweeney is a growth hacker and the driving force behind WhalePages, a SaaS marketing agency. Today, he sits down with Lakshdeep Rajput, co-founder of SearchTap , a search technology SaaS product, to chat about SearchTap’s growth so far.  13 Minute Read.

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

Visitor Queue

MAY 31, 2021

The post Top B2B SaaS Companies in 2021 appeared first on Visitor Queue Blog | Identify Website Traffic. But enter the digital world and the wave of smart platforms that followed and now this type of software is on every corner. This is not to say that every piece of B2B software is built the same. […].

Paid Search Agency 68

Paid Search Agency Companies B2B Software 68

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? Everything you need to know Whether you’re aware of it or not, pretty much everyone uses SaaS on a regular (if not daily) basis. What is SaaS? billion by 2024. billion by 2024.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? The SaaS business model. How SaaS differs from traditional software. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

SmartBug Media

MAY 24, 2021

So you’re a software-as-a-service (SaaS) company looking to perfect your digital marketing strategy? If you’re trying to make your strategy fit into a digital marketing strategy for any industry other than SaaS, you’re pretty much comparing apples with oranges. What makes the SaaS industry different from the rest?

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Goodish Agency

MAY 17, 2021

On 29th of April 2021 Goodish Agency hosted yet another episode of the Goodish Show, this time it was on the topic of conversion rate optimization also known as CRO for SaaS & FinTech companies. As the company was losing a number of clients and Jim was able to recognize why, he decided to open his own CRO agency.

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Search Agency Conversion Companies 97

FunnelEnvy

AUGUST 7, 2023

If you’re a software company or similar startup looking to nail your pricing page, this post will provide some general strategies you can apply to your funnel, no matter what kind of service or product you offer. We’ve used color psychology for decades in pricing strategies for all different kinds of companies, both B2B and B2C.

Pricing 52

Pricing Price Paid Search Agency Companies 52

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. Technographic data is information about the technologies that a company has adopted into its technology stack. What is technographic data?

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

accelerate agency

OCTOBER 26, 2021

For B2B SaaS companies, having a robust ABM strategy is key to growth. Image Source Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before. Are you looking to scale up your SaaS business? How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

For B2B SaaS companies, having a robust ABM strategy is key to growth. Image Source Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before. Are you looking to scale up your SaaS business? How does ABM work?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing & Strategy 52

accelerate agency

OCTOBER 26, 2021

For B2B SaaS companies, having a robust ABM strategy is key to growth. Today we’re going to run you through the key components of a SaaS ABM strategy so that you can start generating more demand than ever before. How to execute an effective ABM marketing campaign for SaaS. Are you looking to scale up your SaaS business?

Account Based Marketing 52

Account Based Marketing Paid Search Agency Demand Generation Agencies Marketing Strategy 52

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

BenchmarkONE

DECEMBER 2, 2020

Excellent customer retention and increased revenue is the bedrock of most companies. But having reliable income from existing customers provides companies with a sense of ease that cannot be guaranteed with new sales strategies, which is why SaaS companies look to software package updates as a solid tactic to decrease churn and boost sales.

Software 72

Software Paid Search Agency Companies Churn Rate 72

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them. The best thing you can do for your SaaS email marketing campaign is select a tool capable of doing more than simply sending emails. .

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 16, 2022

SaaS companies have to face cutthroat competition. This quick guide glances at the best email marketing strategies for SaaS companies in 2022 and shows how you can benefit from them. The best thing you can do for your SaaS email marketing campaign is select a tool capable of doing more than simply sending emails. .

Paid Search Agency 52

Paid Search Agency Email Marketing Marketing & Strategy Marketing Strategy 52

SmartBug Media

APRIL 30, 2020

Your customer service team may own the process of getting reviews of your SaaS solution, but it’s important for your sales and marketing teams to be involved in this initiative as well. Because ultimately, the sales and marketing teams need those reviews as social proof that your company is the solution provider that your prospects need.

Lead Generation 97

Lead Generation Work Management Paid Search Agency Marketing Management 97

Directive Agency

FEBRUARY 16, 2022

With large companies spending more than double the amount on software and technology than they were five years ago, there is a growing need for tech-savvy marketers to test, plan, and monitor from the backend. In a mid-sized SaaS company, the structure will look something like this: . Vice President of Marketing Operations .

Paid Search Agency 52

Paid Search Agency Work Management Planning Companies 52

Golden Spiral

MARCH 5, 2019

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. SaaS companies — especially start ups — may not have the thousands of dollars required to do video “right” readily available.

Paid Search Agency 88

Paid Search Agency Video Marketing Companies Top of Funnel 88

SmartBug Media

FEBRUARY 7, 2019

Okay, joking aside, when it comes to a remarkable elevator pitch, practice makes perfect and there are some extraordinary SaaS companies that understand what a successful pitch is all about. Explain what your company’s goals and mission are. Share what value your company provides to its customers/clients.

Enterprise Management 80

Enterprise Management Companies Work Management Startups 80

Contify

AUGUST 17, 2020

SaaS Magazine Prestigious ‘SaaS 1000’ honors Contify, a competitive intelligence company, for its fast growth. Contify, a pioneer in AI-enabled market and competitive intelligence solutions has been recognized as one of the world’s fastest-growing SaaS companies in the 2020 SaaS 1000 List. About Saas Mag.

Enterprise Management 93

Enterprise Management Marketing Management Paid Search Agency Companies 93

chiefmartech

MAY 29, 2020

.” Pandium , a fascinating kind of app-marketplace-as-a-service company, released a State of Product Integrations at the SaaS 1000 report this week. They examined integrations, public APIs, and “app centers” offered by the 1,000 fastest growing SaaS companies from 2019.

API 101

API Paid Search Agency Companies Forrester 101

accelerate agency

NOVEMBER 18, 2022

The SaaS business model is growing in popularity at an extraordinary rate. Organisations of all shapes and sizes increasingly get their apps and software solutions from SaaS firms. In fact, the SaaS market has grown year-in and year-out for around the past decade or more. The SaaS market is predicted to grow by a further $60.36

Paid Search Agency 40

Paid Search Agency Companies Acquisitions Cost 40

SalesIntel

JUNE 21, 2021

The SaaS industry has suffered in 2020. According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. The primary focus of SaaS companies has ultimately shifted to growth. Let’s take a look.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Goodish Agency

APRIL 14, 2021

On April 1st 2021 Goodish Agency hosted the 2nd Goodish Show on Building and Growing a SaaS Company in 2021. Work-life Balance while Growing a SaaS company. Once your company is up and running and making profit, start investing into people and agencies who can take this work load away from you.

Paid Search Agency 52

Paid Search Agency Companies Ad Building Advertising Agencies 52

Whale Pages

APRIL 1, 2020

6 Best Hosting Companies For SaaS | 2020. “In this article we’ll explore what the best hosting options are for SaaS companies. We’ll place a heavy focus on hosting companies with great reputations for reliability, affordability, scalability and security.”  7 Minute Read.

Enterprise Management 52

Enterprise Management Marketing Management Paid Search Agency Companies 52

Whale Pages

APRIL 28, 2020

How to Find Affiliates To Help Promote Your SaaS. “Affiliates can be a huge source of SaaS growth. Simon Alcott is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Simon Alcott is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. to learn more.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Golden Spiral

DECEMBER 18, 2020

For SaaS companies in particular, this is critically important. You must understand the difference between marketing your company and marketing your product(s). Company Marketing. Company Marketing Ongoing Efforts Include: Gaining new website traffic by optimizing content. sell the product. The Message and Content.

Paid Search Agency 62

Paid Search Agency Product Planning Companies 62

Golden Spiral

MAY 9, 2019

For SaaS companies in particular, this is critically important. You must understand the difference between marketing your company and marketing your product(s). But how do you market a company differently than you market a product? Company Marketing. Company Marketing. sell the product. Product Marketing.

Paid Search Agency 85

Paid Search Agency Product Planning Companies 85

SmartBug Media

JANUARY 17, 2020

At the same time, consumers are becoming increasingly concerned about personal data, and the ICO (the governing authority for GDPR) is showing GDPR is not to be taken lightly as big name companies like British Airways and Marriott—as well as SaaS companies such as German social media platform Knuddles—have been fined.

Privacy 80

Privacy Work Management Paid Search Agency Marketing Management 80

TrustRadius Marketing

FEBRUARY 11, 2022

Companies large and small have learned the hard way that Excel won’t cut it for their accounting needs. SaaS companies, in particular, have accounting and budgeting needs that generic accounting software struggles to support. For instance, tracking Monthly Recurring Revenue is essential to many subscription-model SaaS companies.

Budget Programs 40

Budget Programs Enterprise Management Work Management Marketing Management 40