Navigate the Channel
MARCH 6, 2023
The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Understanding there is no uniform general “public” is also not an option.
Sword and the Script | B2B
AUGUST 15, 2023
38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.
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Sword and the Script | B2B
MARCH 26, 2024
Yet buyers also use these materials to evaluate vendors. More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” This means prospects are doing their own research and making a short list all on their own.
Webbiquity
MAY 30, 2018
Marketing involves the interpretation and use of a lot of research-based analysis. For a role that revolves around communication with clients and vendors, negotiation is a vital and often undervalued skill. For a marketing role, you might want to ask for: Experience in public relations. Strategic and analytical thinking.
The Marketing Blender
JUNE 5, 2024
Conduct thorough research through interviews, surveys, and social listening to gain a deep understanding of your target audience. Solution Exploration: They start researching potential solutions and learning about the options available. Vendor Consideration: They narrow down their choices and evaluate specific vendors, including you.
Brandpoint
MARCH 28, 2023
After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. Why thought leadership is important in public relations Adding thought leadership content into your PR strategy is becoming more and more a non-negotiable than ever before.
Vidyard
FEBRUARY 23, 2022
23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” Research is an independent market research agency. KITCHENER, Ont. – 22-26, 2021. to conduct an online survey of?503
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