The Ultimate Glossary: 101 Social Media Marketing Terms Explained
JUNE 23, 2010
As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate. The core of social media marketing efforts should be the corporate blog.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. The best 159 social websites by Populair.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).
IBM Social Computing Guidelines
Buzz Marketing for Technology
JUNE 27, 2008
IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. IBM Social Computing Guidelines: Executive Summary.
New Marketing Automation Options for Small Business in the VEST Report
Customer Experience Matrix
JANUARY 24, 2015
I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. It recently added lead scoring and the ability to look up individuals on social networks.
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.
18 Tips for Planning a Flawless New Product Launch
AUGUST 5, 2016
While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that. If you need help organizing this information, check out these buyer persona templates or this handy tool.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! AOL Acquires Thing Labs and Brizzly How Social Media Marketers Can Conver.
MozCon 2013: The Recap of all Recaps
JULY 19, 2013
They rightfully hype MozCon saying, “for three days, we bring you amazing, future-thinking content from industry leaders, deep diving into SEO, social media, marketing analytics, content strategy, data science, and so much more. Hint: Social signals are getting bigger!
Creating a New Dashboard for Your Reports? Ask These 26 Questions First
MAY 27, 2016
Your Social Media team? 9) What tools do you have at your disposal? Does your company use a marketing analytics tool? Should the dashboard be housed in an online tool? Do you have a business operations team that controls certain tools?
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Here are the top items based on social signals. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Cool Web Tools. Social Mention. ** 5 stars.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.
The Content Creator's Master List of Commonly Troublesome Words
SEPTEMBER 13, 2012
Two words when used as a verb (usually refers to the social network Foursquare). The verb means to add geographic data (such as longitude and latitude coordinates) to a photo or other media file. Use our tool to mash up RSS feeds into a single view.). social network (n.),
Book Review: The New Rules of Marketing and PR
SEPTEMBER 18, 2007
The second group is the diminishing number of old-school PR and marketing practitioners, those who still believe that press releases are only for the media, that you have to interrupt people with your marketing message to get their attention, and that campaigns aren't real unless they are on TV.
Viral Marketing for B2B Lead Generation, Part 1: Viral Media
JULY 30, 2007
Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red â€œdestructâ€ button to watch the desk get crushed.
5 Golden Rules for a Successful Location Based Marketing Campaign
SEPTEMBER 8, 2011
Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Using location based tools started out as just a cool thing to do. Businesses are still trying to figure out how to use these tools in a beneficial way.
Best of 2007: Articles and Blog Posts on SEO (Part 1)
JANUARY 28, 2008
Because you should never write a press release that starts out with, â€œJohn Shlock Smith the Shmuck proudly announcesâ€¦.â€) The wiki is now open for anyone to create pages, add content, or use as an SEO research tool. SEO is dead? Balderdash!
How to Write a Strategic Marketing Plan
DECEMBER 6, 2007
Divide this into three sectionsâ€”strategies, tactics and tools.
B2B Marketing Thought Leadership: Tom Pick
Modern B2B Marketing
AUGUST 27, 2008
Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. I try to experiment with new tools using my own sites, then apply what I learn to client work. I started experimenting with social bookmarking sites like Digg, del.icio.us A recent post on your blog discusses using blogs for social media. "Here's my latest press release, please write about me" rarely works.