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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up. Small businesses and startups find it slightly difficult to get exposure. If it is the case, then you should consider these tactics.

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8 Steps to a Killer Social Media Newsroom for Inbound PR

Hubspot

But once you've put that great, PR-worthy content out there into the online world, are you making it easy for interested media folks and bloggers to contact you about it? One of the best ways to maximize your business' potential to generate inbound PR coverage is through a carefully crafted social media newsroom.

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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

Comments RSS. Entries RSS. Comments RSS. Entries (RSS). and Comments (RSS). Â REGISTER HERE. t make the live call? Go ahead and register anyway, so you can get access to the recording of the call. Leave a comment. Next: Three tools for seizing control of your business and personal life. August 2005 (16).

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Investing in Marketing: Calculate ROI before you Leap

Online Marketing Institute

You had to develop a “brand”, build “awareness” in your industry, and engage in activities like PR and advertising – all activities that didn’t result in a measurable return on investment. Posted in Axel Kuhn | Tagged marketing , ROMI | Leave a Comment Comments RSS Leave a Reply Click here to cancel reply. Theme: Mistylook by Sadish.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. “The social strategy must be part of the online and PR strategy, which, in turn, are part of the integrated marketing strategy. Longtime Facebook PR Exec Leaving the.

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How to measure 5 popular social media channels

Online Marketing Institute

Danny Brown provides business branding and social media consultancy services to the consumer and commercial markets, from small startups to Fortune 500 businesses. Privacy Policy | Search | FAQ | Contact Us | Store | RSS | Widgets | Site Map. How are you measuring your campaigns and defining success? Read his blog here [link].

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.