Valasys

MAY 27, 2020

Andy Paul, Host of the Sales Enablement Podcast, and Founder of the Sales House , elucidates the importance of striking the right conversation with the prospective customers: “If you start a sales conversation with a question, then you begin to build interest. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time. This is why storytelling is integral to branded content, whether you’re producing videos, podcasts, or blog articles.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Hubspot

MAY 16, 2019

In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. Podcasting. On average, people spend 17 hours per week tuning into their favorite podcasts, online radio shows, and audiobooks.

Lead Ranking 101

Lead Ranking Lead Scoring Best Practices High Quality Lead 101

EMagine B2B Blog

NOVEMBER 14, 2023

This can include blog posts, articles, videos, infographics, podcasts, and more. This includes demographics, psychographics, preferences, pain points, and behaviors. Your content should be accessible and optimized for various platforms, including social media, email, blogs, podcasts, and video.

Planning 52

Planning Content Marketing Top of Funnel Paid Search Agency 52

Martech Advisor

JANUARY 28, 2020

​​​​ Podcasts are episodic audio content that let users consume information on the go. The rapid adoption of audio streaming services and podcast distribution platforms facilitated the growth of podcasts, and marketers have banked on this opportunity to connect with an audience that also consumes information passively.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

ClearVoice

JANUARY 8, 2019

What are the psychographics for my buyer personas? Psychographics are the attitudes, aspirations and other “psychological” information about your target audience. HubSpot offers an excellent beginner’s guide on using psychographics in your marketing. Marketo has a great cheat sheet to help you create your buyer personas.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

DivvyHQ

MAY 1, 2019

Adele Revella , author and CEO at The Buyer Persona Institute points out that we focus too heavily on psychographics and demographics in developing buyer personas. For this reason, we content pros can’t allow psychographics or demographics to inform the content we plan. Content has to entice them on a deeper, more personal level.

Lead Generation 77

Lead Generation Course Planning Lead Ranking 77

Valasys

FEBRUARY 17, 2020

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. Content can be created in several forms such as E-books, Podcasts & Interviews, Videos, Infographics, case studies & success stories, webinars & blogs.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Martech Advisor

AUGUST 29, 2019

If so, what are their characteristics, interests, purchasing power, and other demographic, geographic, psychographic characteristics? Rich Media: There is a lot of space for storytelling for e-commerce stories. Try out videos, podcasts, or other interactive media to create content. Do you know your ideal buyers? Google Trends.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Valasys

AUGUST 6, 2019

The targeting technics in marketing are broadly divided based on those meant for aiming demographics, psychographic & behavioral insights, firmographics, technographics, and past-buying habits of the customers as well as the research methodologies employed by them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Martech Advisor

JANUARY 22, 2020

New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. A video/podcast series that delves deep into relevant and trending topics. Practice Marketing Storytelling. Social media storytelling doesn’t always have to be a tear-jerker. Expert interviews.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Scoop.it

JULY 15, 2021

Storytelling through threads. Conduct market research with a small group of customers to obtain psychographic information on your customer’s lifestyles, goals, pains, habits, interests, and values. Storytelling through threads. Maintain a healthy content mix. Instagram best practices. Use the right hashtags.

Social Media 93

Social Media Marketing Budget Practices Social Marketing 93

Martech Advisor

FEBRUARY 25, 2020

Digital marketing channels allow you to segment your target audience based on demographic, psychographic, and geographic characteristics. Delve into infographics, videos, podcasts, along with text to improve the versatility of your content marketing initiatives. Diversify your content mix in terms of formats and topics.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145