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68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year. Marketers’ Performance Rebound from Covid-19.

Planning 255
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How Agile Marketing Boosts Morale and Employee Satisfaction

Marketing Insider Group

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. We often hear Agile praised because of time saved, amount of work completed, and wasted budget recovered. Data on Agility and Employee Happiness. It’s faster!”. “We We get more done!”.

Planning 263
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Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights

Webbiquity

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

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Recession Planning: Should You Cut Your Marketing Budget?

Zoominfo

The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. All too often, marketing budgets are the first to be scaled back. All too often, marketing budgets are the first to be scaled back.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Virtual events and webinars (52%).

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New to Agile Marketing? Here’s a Glossary of the Key Terms

Marketing Insider Group

If you’re just starting out on your Agile journey and coming up against terminology that seems unfamiliar – look no further! Adaptability is the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. Chickens vs Pigs.

Planning 208
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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.

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6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. Ways to be more efficient and drive growth from every investment.